• Lead integrated PR and media strategy to drive earned media coverage and brand visibility across Tier 1 and Tier 2 business and technology outlets. • Mature Transcend’s analyst relations program, building and maintaining relationships with Tier 1 industry analysts (e.g., Gartner, Forrester, IDC) to strengthen Transcend’s positioning in key industry reports and evaluations. • Own and iterate Transcend's corporate narrative, crafting compelling, category-defining stories that resonate across media, analysts, policymakers, employees, and executive audiences, and ensure it is consistently reflected across all communications channels and touchpoints. • Lead internal communications program to align Transcend’s remote workforce, drive cultural cohesion, and ensure consistent executive messaging. • Mature and manage Transcend’s public policy function, engaging on regulatory issues and opportunities in data privacy, AI governance, and related domains. • Drive communications-led product and company launches, partnering with Product, Marketing, and Executive Leadership to amplify milestones through media, analysts, and owned channels. • Develop and execute executive thought leadership programs, including speaking engagements, bylined articles, and executive social media presence. • Manage relationships with external agencies and consultants, ensuring alignment with company objectives and ROI on spend. • Monitor and report on share of voice, media coverage quality, and analyst engagement metrics to continuously refine strategy. • Collaborate cross-functionally with cross-functional teams to ensure messaging cohesion across all go-to-market initiatives.

• Support the development and execution of communications that connect Florida Virtual School (FLVS) and FlexPoint with students and families • Deliver clear, engaging, and timely messaging across student- and family-facing channels • Assist in developing messaging that reflects the values, programs, and impact of FLVS and FlexPoint • Ensure consistency in tone, voice, and brand across all student- and family-facing communications • Help maintain editorial calendars and ensure deadlines are met across multiple projects • Write, edit, and proofread high-quality content for various communications • Manage daily moderation of the FLVS Facebook group • Respond to social media messages and inquiries from parents • Coordinate with internal teams to find compelling stories • Collaborate with marketing teams to execute communications strategies • Monitor engagement metrics and assist in reporting performance insights

• Develop and lead comprehensive communications strategies that align with organizational goals • Oversee execution of proactive and reactive media engagement • Serve as a primary author on high-visibility communications assets • Manage crisis communications readiness and response • Shape and steward the company’s narrative across channels • Direct and collaborate with external agencies and vendors • Establish and track performance metrics to evaluate communications impact • Act as a trusted advisor to business and functional leaders

• Develop and lead comprehensive communications strategies • Oversee execution of proactive and reactive media engagement • Serve as a primary author on high-visibility communications assets • Manage crisis communications readiness and response • Shape and steward the company’s narrative across channels • Direct and collaborate with external agencies and vendors • Establish and track performance metrics to evaluate communications impact • Act as a trusted advisor to business and functional leaders