Beekeeper's Naturals

• Drive Retail Expansion: Open a high volume of new accounts weekly and build partnerships with wholesalers, DSD/RTM distributors, and B2B operators • Own In-Store Execution: Secure prime shelf placement, manage merchandising (POS, rotation, facings), and ensure seamless direct store shipments • Manage Inventory & Relationships: Build deep trust with retailers to drive reorders; manage and deliver your own lean product inventory • Activate & Track: Run demos and sampling events to boost velocity; log daily sales metrics and compliance data in the mobile CRM

• Make high-volume outbound calls to qualified kratom-aware retail leads — convenience stores, smoke shops, and head shops — and close first orders through the B2B Shopify portal. • Manage every lead from first contact through close, logging all activity in CRM with accuracy and discipline. Your pipeline is your business. • Execute consistent, high-output daily dial activity. This is a results-through-volume role — you must be comfortable making 80–100+ calls per day. • When a prospect says call back next week — call back next week. Consistent follow-through is the difference between a good rep and a great one. • Introduce new accounts to the full VivaZen product line. Closing on one SKU is the floor, not the ceiling. • Maintain 90%+ CRM accuracy on all call activity, lead stages, and order entries. Your data is your book of business. • Work with Coral and Colin to improve your close rate, refine your pitch, and accelerate your path to the Order Desk.

• Design and execute qualitative and quantitative research to understand consumer behavior, attitudes, and unmet needs • Develop research methodologies including standalone & scalable surveys, focus groups, interviews, concept testing, and product sampling studies • Manage relationships with external research vendors and agencies • Monitor emerging consumer trends, cultural shifts, and competitive activity • Analyze consumer data from multiple sources including primary research, behavioral data, customer feedback, and syndicated data (e.g., Nielsen, IRI, SPINS, Brightfield, etc.) • Identify patterns, opportunities, and growth drivers across consumer segments • Translate research findings into clear insights and strategic recommendations • Partner with cross-functional teams including Marketing, Sales, Innovation, & Operations to integrate consumer insights into business decisions • Support product development, brand positioning, and go-to-market strategies with data-driven insights • Develop frameworks and dashboards that track consumer sentiment, trends, and brand performance • Create compelling presentations that communicate insights in a clear and actionable way • Present research findings to leadership and cross-functional stakeholders • Act as the voice of the consumer within the organization • Manage multiple research initiatives simultaneously, including budgets, timelines, and vendor relationships • Evaluate and implement new research methodologies and tools • Ensure the integrity, accuracy, and ethical use of consumer data • Maintain an organized research repository for efficient sharing across the organization

• Manage sales in assigned territory • Build and maintain client relationships • Achieve sales targets and objectives

• Manage daily performance and execution of the call center sales team • Coach, train, and develop reps through live call monitoring and recorded call reviews • Build performance plans and hold reps accountable to activity and conversion targets • Hire, onboard, and train new sales representatives as the team scales • Own KPI tracking, reporting accuracy, and CRM data integrity • Ensure consistent execution against call volume, account creation, and conversion goals • Drive revenue growth and retail door expansion through disciplined execution • Review department financials and profitability to assess program effectiveness • Identify execution gaps and implement corrective actions quickly • Improve call center processes to increase efficiency and performance • Provide consistent weekly (and at times daily) performance updates to leadership • Translate activity and performance data into actionable insights • Partner closely with field sales, online sales, and in-market teams to align efforts • Participate in quarterly planning and objective setting for the call center program • Serve as the point person for call center performance across leadership and analytics

• Lead retail expansion strategy • Optimize sales execution • Maximize category leadership • Drive revenue growth

• Develop and lead comprehensive communications strategies that align with organizational goals • Oversee execution of proactive and reactive media engagement • Serve as a primary author on high-visibility communications assets • Manage crisis communications readiness and response • Shape and steward the company’s narrative across channels • Direct and collaborate with external agencies and vendors • Establish and track performance metrics to evaluate communications impact • Act as a trusted advisor to business and functional leaders

• Own full P&L responsibility for sales across the Western United States • Develop and execute a regional sales strategy • Build, expand, and manage distributor and key account relationships • Establish anchor accounts and priority markets • Lead, coach, and develop Regional Sales Managers • Drive in-market execution through field presence • Oversee execution of regional sales programs • Translate high-level strategy into actionable plans

• Support strategic planning and execution of key initiatives across the organization • Manage cross-functional projects tied to growth, operational improvement, and performance tracking • Track initiative progress and KPIs, maintaining dashboards and regular leadership updates • Partner with senior leaders to coordinate priorities and ensure follow-through • Translate strategic direction into actionable plans and timelines • Prepare executive-facing materials including initiative updates, presentations, and planning documents • Help establish operating rhythms such as quarterly planning, initiative reviews, and retrospectives • Identify risks, dependencies, and blockers across initiatives and work with teams to resolve them • Support process improvement and documentation efforts as the organization scales • Contribute to ad hoc strategic projects related to expansion, partnerships, or organizational needs

• Own end-to-end production execution for packaging across multiple SKUs, formats, and substrates • Prepare, review, and validate print-ready files for offset, flexographic, and digital printing in accordance with vendor specifications • Manage technical production elements including dielines, bleeds, trapping, spot colors, coatings, varnishes, foils, holographic effects, and specialty finishes • Ensure accurate color management (Pantone and CMYK), version control, and overall file integrity • Review, approve, and sign off on printer proofs, prepress files, and press samples to ensure quality and minimize rework • Act as a visual quality gatekeeper for packaging, point-of-sale, and retail materials • Maintain consistency across packaging systems, layouts, typography, color, and finishes • Partner with creative and marketing teams to refine designs, balancing visual impact with production feasibility • Translate creative concepts into production-ready deliverables without compromising brand standards • Work closely with marketing, sales, operations, and external vendors to align timelines and reduce revision cycles • Communicate clearly with printers and manufacturers to resolve production challenges • Manage SKU versioning, revisions, and archival systems to ensure accuracy and traceability • Build and maintain production templates, technical documentation, and reference materials • Improve workflows related to file preparation, approvals, and vendor handoffs to support scalability as product lines expand.