Better Impact Inc. logo
Better Impact Inc.

Better Software. Better Support.

Vice President, Marketing

Chief Marketing OfficerChief Marketing OfficerFull TimeRemoteLeadTeam 11-50Since 2000Company SiteLinkedIn

Location

North Carolina

Posted

2 days ago

Salary

0

Seniority

Lead

English

Job Description

Vice President, Marketing

Better Impact Inc.

• Own marketing strategy and execution across our multi-product portfolio • Assess and build the team: Set the standard, stand up a marketing org that performs • Make the pipeline legible: lead scoring, attribution, and source-level CAC, so SQLs and conversion are visible on demand • Grow inbound and convert more of it, and own the budget with a clear return on every channel • Unify the brand into one platform story: one company, many products, one category • Build the movement: turn our category direction into the community, content, and events the market follows

Job Requirements

  • A track record leading B2B SaaS marketing, including turning an inherited, mixed team into a high-performing one
  • Both sides of the house: real brand and category instincts, plus command of demand gen (SQLs, conversion, CAC)
  • Fluent in HubSpot and comfortable pulling the funnel report yourself
  • You've coached people up and made the hard call when someone wasn't right for the seat
  • Experience in a fast-scaling, high-volume B2B SaaS environment

Benefits

  • Medical, dental & vision insurance (after 90 days)
  • 401(k) (after 90 days)
  • Unlimited vacation + 9 paid holidays
  • Paid parental leave
  • Competitive comp package

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