Better Software. Better Support.
Vice President, Marketing
Location
North Carolina
Posted
2 days ago
Salary
0
Seniority
Lead
Job Description
Vice President, Marketing
Better Impact Inc.
• Own marketing strategy and execution across our multi-product portfolio • Assess and build the team: Set the standard, stand up a marketing org that performs • Make the pipeline legible: lead scoring, attribution, and source-level CAC, so SQLs and conversion are visible on demand • Grow inbound and convert more of it, and own the budget with a clear return on every channel • Unify the brand into one platform story: one company, many products, one category • Build the movement: turn our category direction into the community, content, and events the market follows
Job Requirements
- A track record leading B2B SaaS marketing, including turning an inherited, mixed team into a high-performing one
- Both sides of the house: real brand and category instincts, plus command of demand gen (SQLs, conversion, CAC)
- Fluent in HubSpot and comfortable pulling the funnel report yourself
- You've coached people up and made the hard call when someone wasn't right for the seat
- Experience in a fast-scaling, high-volume B2B SaaS environment
Benefits
- Medical, dental & vision insurance (after 90 days)
- 401(k) (after 90 days)
- Unlimited vacation + 9 paid holidays
- Paid parental leave
- Competitive comp package
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