• Own and execute end-to-end marketing strategy, including brand, demand generation, content, SEO, paid marketing, and product marketing. • Lead and manage a team across development, design, and data functions. • Drive growth initiatives and monitor key metrics including MQLs, sign-ups, conversions, CAC, and LTV. • Develop and refine the company's product narrative and marketing messaging. • Collaborate with the Shopify team on joint campaigns, audience initiatives, and cross-channel marketing efforts. • Work directly with the CEO to support marketing priorities and business growth.

• Manage and act as key lead on projects, executing with minimal supervision • Lead ideation and brainstorm meetings for campaigns • Develop influencer target lists for campaign lead and client review • Build and grow client relationships; acts as mid-level representative in existing client meetings • Support the rest of the team in helping ensure an empowering and respectful environment • Assist client lead with tracking and processing of campaign budgets

Title: Marketing Officer Location: ASC - San Antonio Job Description: Job Description and Requirements The Marketing Officer will report to the Marketing Director. This position is responsible for developing marketing promotions/campaigns using various channels (e.g. direct mail, the Internet, branch merchandising, radio, social media, etc.) to increase membership and product/service penetration. This position is for our ASC location, (main campus) located at: 1 Ikea-RBFCU Pkwy, Live Oak, TX 78233 Essential Functions and Responsibilities: - Implement marketing initiatives that assist credit union branches/departments in meeting their strategic goals. - Develop and implement creative and innovative marketing projects/campaigns that are managed on time and within a reasonable budget. - Work in tandem with marketing and communications teams to manage projects from conceptualization to execution. - Build and maintain relationships with other credit union departments, designers, vendors and media partners to complete projects and meet deadlines. - Manage marketing efforts for specific credit union branches and increase membership and product penetration through targeted marketing initiatives. - Maintain consistent and effective communications both with members and employees throughout the course of promotions/campaigns to ensure maximum awareness. - Conduct necessary research in conjunction with Marketing Analysis team to understand marketing environment, current trends and outcome of promotions/campaigns. - Manage review process and complete rigorous proofreading and copyediting to ensure the production of the best quality end product. Requirements: - Bachelors degree in Marketing, Advertising or Communications - Minimum of three years previous job related work experience - Significant experience in marketing - Must be able/willing to commute to the work location at: 1 Ikea-RBFCU Pkwy, Live Oak, TX 78233, hybrid schedule - Ability to manage projects and programs - Ability to function in a highly collaborative team environment - Familiarity with traditional and digital media channels, understanding of media terms, placements - Strong organizational and professional communication skills to help manage relationships with media vendors and internal teams - Attention to detail for monitoring campaign timelines, trafficking creative assets and ensuring deadlines are met - Proficiency in Excel for tracking media buys and budgets - Detail oriented and organized for managing multiple campaigns and deadlines - Knowledge of Microsoft applications; good communications skills All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status.

• You will be responsible for generating a qualified pipeline and revenue growth through partnership led demand generation. • Your success will be measured by the number of qualified opportunities created, pipeline generated, revenue influenced, and the repeatability of the systems you build. • Build and scale a predictable pipeline generation engine through affiliates, influencers, creators, podcasters, referral partners, strategic alliances, events, and industry relationships. • Generate qualified opportunities for the sales team and own accountability for marketing sourced pipeline and revenue. • Own marketing budget allocation and channel strategy with a focus on ROI and revenue outcomes. • Build repeatable acquisition systems that reduce dependence on founder led growth. • Develop website messaging, positioning, and content that improve conversion rates and increase qualified inbound demand. • Build SEO, AEO, and LLM visibility strategies that drive measurable pipeline growth. • Use AI and automation to increase output, improve efficiency, and create scalable growth systems. • Partner with leadership to establish revenue targets, pipeline goals, channel KPIs, and forecasting models.