• Primary point of contact for clients • Conduct regular client meetings • Coordinate tasks and deadlines in ClickUp • Act as the interface between clients and the internal team • Proactive project and process management • Support with marketing, funnel and copywriting topics • Technical understanding and independent coordination of resources • Optimize internal processes and workflows

• Own digital acquisition strategy and execution end-to-end for the Texas recruitment program — paid media, organic/SEO, and the full conversion funnel • Build and optimize the recruitment funnel: landing pages, our online application form, tracking pixels, conversion/event tracking, and ongoing A/B testing to drive down cost per sign-up • Plan, launch, and optimize paid campaigns across Meta, Google, and other platforms — managing targeting, creative, and budget pacing • Build and own our organic digital presence and SEO so the program is discoverable, credible, and findable • Manage digital ad and marketing vendors as a knowledgeable client: set the brief, interrogate their recommendations, and hold them to measurable results • Set creative direction and build content calendars; write clear creative briefs, give structured feedback, and produce creative where needed • Track and report on cost per acquisition, conversion rates, and funnel performance, in partnership with our data team • Manage other vendor relationships as needed • Collaborate with our partnerships, SMS outreach, and data teams to align all recruitment activity • Other responsibilities as assigned

• Oversee the planning, execution, and optimization of multi-channel marketing campaigns, including digital marketing (SEO, SEM, social media, content marketing), traditional marketing (where relevant), partnerships, and events • Lead the creation of high-quality, engaging content tailored to the local audience • Conduct thorough market research to identify trends, competitor activities, and customer insights within Thailand • Ensure all marketing materials and campaigns are culturally relevant and effectively localized for Thailand • Work closely with sales, product, and other internal teams to ensure alignment and synergy across all marketing initiatives • Develop and maintain dashboards to track and visualize performance metrics • Plan, coordinate, and execute marketing events, including trade shows, webinars, and promotional events

• You will be responsible, together with us, for paid campaigns on Google Ads and Meta — from concept and creative to reporting and analysis. • You use modern tools to build better creatives, copy and campaign structures faster and continuously optimize them. • In addition, you support our team in developing new digital products — contributing a marketing perspective, data insights and a good sense for what resonates with users. • You plan, build and manage campaigns on Google Ads (Search, Performance Max) and Meta (Facebook/Instagram) — including targeting, budgeting and ongoing optimization. • You routinely use AI tools — for creatives, copy, campaign setups, analyses and automations — and actively introduce new tools and use cases to the team. • You develop and iterate ad visuals and ad copy with a strong sense for impact and visual quality. • You analyze performance, run A/B tests and derive concrete, data-driven improvements. • You contribute your marketing and user perspective to the development of new digital products — from landing pages and messaging to go-to-market.