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Lead Creative Strategist – Performance & Direct Response

Creative StrategistCreative StrategistFull TimeRemoteSeniorTeam 51-200Since 2017Company SiteLinkedIn

Location

Germany

Posted

1 day ago

Salary

0

Seniority

Senior

Bachelor Degree4 yrs expEnglish

Job Description

Lead Creative Strategist – Performance & Direct Response

Pets Deli

• Define the creative direction across paid social and advertorial funnels • Identify winning angles, hooks, mechanisms, narratives, and offers to test next • Translate performance insights and customer psychology into scalable creative concepts • Own the creative testing roadmap and production pipeline end-to-end • Build repeatable systems that scale output without sacrificing quality • Develop workflows, feedback loops, and creative processes across the funnel • Create structure around creative learnings, iteration cycles, and knowledge sharing • Partner closely with performance marketing on creative strategy and scaling decisions • Shape landing pages, advertorial flows, messaging architecture, and funnel cohesion • Analyze creative performance deeply — hook rate, hold rate, CTR, thumbstop, CPA, ROAS, conversion behavior • Turn insights into clear next actions, briefs, and testing priorities • Coordinate the in-house content team (video editor, copywriter, performance marketing manager) • Manage external UGC creators, freelancers, and production partners • Raise the creative standard through strong direction, feedback, and iteration • Step in hands-on when needed — scripting, hooks, copy, or creative shaping

Job Requirements

  • 4+ years in Creative Strategy, Performance Creative, Direct Response, or Performance Copywriting — ideally in DTC / e-commerce
  • Proven track record scaling paid social creative profitably
  • You understand the full funnel: Hook
  • Mechanism
  • Offer
  • Story
  • Strong strategic thinking combined with operational execution
  • You’ve built or improved creative testing systems, not just individual ads
  • Strong briefing and feedback capability — you know how to guide creators toward performance
  • Comfortable balancing creative instinct with performance analysis
  • AI-native, not AI-curious. You’ve built real workflows using Claude Projects, custom GPTs, or similar tools across research, scripting, briefing, ideation, and analysis
  • Fluent English. German is a strong plus, but deep understanding of the DACH market matters more than perfect grammar.

Benefits

  • Real ownership and autonomy
  • Fast learning environment with high creative velocity
  • Collaboration on equal footing across teams
  • Flexible office model with meaningful in-person collaboration
  • 40% discount on all Pets Deli orders
  • €50 monthly benefit allowance (BVG, Urban Sports Club, Spotify, REWE, etc.)
  • Dog-friendly office

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