A Global Creator Economy Company
Senior Strategist – Strategic, Creative
Location
United States
Posted
1 day ago
Salary
$80K - $90K / year
Seniority
Senior
Job Description
Senior Strategist – Strategic, Creative
Kyra
• Handle the end-to-end development of campaign strategies—from audience profiling and creator casting logic to content formats, messaging, and performance KPIs • Work cross-functionally with internal teams to craft compelling platform-native campaign concepts that align with brand tone and commercial goals • Write high-quality briefs and strategic decks that inspire both clients and creators • Define and refine measurement frameworks for success across CPV, ER, and platform-specific KPIs • Use first-party, platform, and audience data to inform targeting, creative direction, and optimisation • Partner with Paid Media and Client Solutions to interpret results and make strategic recommendations • Handle cultural listening, market research, and platform trend tracking within the beauty category • Translate emerging insights into actionable campaign ideas and brand opportunities • Support new business efforts by contributing trend insights and POVs for decks, pitches, and proposals • Join client calls to present strategic recommendations and explain the “why” behind campaign decisions • Collaborate with Account and Campaign Leads to respond to briefs and evolve campaign strategy based on feedback • Act as the strategic lead across your client portfolio—building relationships rooted in value and clarity
Job Requirements
- 4–6 years in strategy, planning, insights, or branded content—ideally in a creator, beauty, or social-first brand
- Experience implementing / using AI tools into your workflows
- Deep knowledge of platform behaviours, content formats, and the creator economy across TikTok, Instagram, and YouTube
- Deep understanding of TikTok culture, trend cycles, and platform-native audience behavior
- Exceptional brief-writing, storytelling, and presentation skills
- Strong client presence with the ability to articulate ideas confidently and drive strategy forward
Benefits
- We’re a remote-first team, giving you the flexibility to work from wherever you do your best work
- 25 days PTO + bank holidays, 4 company-wide days off (Kyra Days), 3 wellness days, and paid sick leave each year
- Annual Learning & Development budget to invest in your skills
- Annual bonus scheme to recognise great work
- Healthcare coverage for US-based team members
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