• Handle the end-to-end development of campaign strategies—from audience profiling and creator casting logic to content formats, messaging, and performance KPIs • Work cross-functionally with internal teams to craft compelling platform-native campaign concepts that align with brand tone and commercial goals • Write high-quality briefs and strategic decks that inspire both clients and creators • Define and refine measurement frameworks for success across CPV, ER, and platform-specific KPIs • Use first-party, platform, and audience data to inform targeting, creative direction, and optimisation • Partner with Paid Media and Client Solutions to interpret results and make strategic recommendations • Handle cultural listening, market research, and platform trend tracking within the beauty category • Translate emerging insights into actionable campaign ideas and brand opportunities • Support new business efforts by contributing trend insights and POVs for decks, pitches, and proposals • Join client calls to present strategic recommendations and explain the “why” behind campaign decisions • Collaborate with Account and Campaign Leads to respond to briefs and evolve campaign strategy based on feedback • Act as the strategic lead across your client portfolio—building relationships rooted in value and clarity

• Lead creative concepting and campaign development across Meta, TikTok, YouTube, Snapchat, and Pinterest — owning the idea from brief to execution • Define and protect the Comfrt creative voice across paid and organic channels, ensuring every asset feels cohesive, intentional, and on-brand • Develop compelling creative briefs that translate brand strategy, product stories, and cultural moments into thumb-stopping content • Partner with designers, videographers, and UGC creators to bring concepts to life with speed and creative integrity • Drive creative for new product launches, brand collaborations, seasonal campaigns, and always-on content • Stay deeply plugged into culture — tracking trends, platform behavior, and the visual language shaping what resonates with our audience • Use performance signals (CTR, hook rate, engagement, ROAS) to inform creative iteration — not to lead it • Explore AI and emerging creative tools to expand what's possible, accelerate production, and unlock new storytelling formats

• Develop creative concepts • Craft social content • Edit footage • Build experiences • Analyze audience engagement

Sr Associate, Creative Strategy New York, NY Creative Studio / Full-time / Hybrid OVERVIEW Morning Brew Inc. is looking for a Creative Strategy Senior Associate to ideate, position, and package best-in-class advertiser programs across sales categories, with a strong emphasis on Lifestyle. The ideal candidate for this role will be a dynamic creative thinker who can craft compelling stories across all content platforms and brand categories. You know how to translate client objectives and messaging into creative concepts that seamlessly align with MBI’s brand pillars and deeply resonate with our audience. You’re just as comfortable pitching bold ideas as you are backing them up with data, insights, and a fully fleshed-out campaign strategy. This position will report to a Manager on the Creative Strategy team. HERE’S WHAT YOU’LL BE WORKING ON - Developing innovative, insight-driven solutions to client challenges and creating impactful proposals that align with the MBI ecosystem, while meeting client goals and KPIs through compelling storytelling across newsletters, social video, editorial, podcasts, events, and more. - Collaborating with internal teams (Sales, Account Management, Events, Editorial, Insights & Analytics, etc.) to develop pitches that maximize our chances of winning. - Participating in client meetings as the creative voice, presenting ideas with clarity and confidence, guiding creative conversations, and building trust with senior-level marketers.  - Serving as the liaison for one or more multimedia franchises, working closely with producers and creators to uncover storytelling opportunities that align with client interests.  - Leading dynamic, well-structured brainstorms and cross-functional meetings that bring out the best ideas from across teams and disciplines.  - Partnering with Account Management to analyze campaign performance and translate insights into strategic solutions that expand partners into new formats, drive retention, deepen relationships, and fuel year-over-year growth. QUALIFICATIONS - Four-year college degree or equivalent combination of skills, training and experience. - 3-4 years of pre-sale experience at a digital publisher or agency (i.e. building decks, stories, and narratives for RFP responses and proactive ideas/pitches) - Strong foundation in brand strategy and creative thinking, with the ability to translate client objectives into compelling narratives that align with MBI’s brand pillars and audience. Adept at leveraging market research, campaign performance data, and audience insights to inform and refine creative strategy, ensuring ideas are both resonant and results-driven. - Outstanding communication, collaboration and organizational skills, paired with an impeccable eye for detail and identifying creative opportunities.  - Ability to present ideas with confidence to senior-level clients, articulating the strategy behind your work, and skillfully synthesizing feedback to refine and tailor media strategies. - Journalist-worthy writing and editing skills. A wordnik in a meme world. - Deadline-oriented project management skills with the ability to manage multiple priorities and work effectively under tight timelines. - Culture-first mindset and the ability to collaborate seamlessly across teams and disciplines. - Passion for Morning Brew Inc.’s editorial brands and mission. - A solutions-oriented philosophy of, “Yes, we’ll figure it out.” - Curiosity is part of your DNA. You have your finger on the pulse of cultural trends and evolving media consumption habits. You consistently seek out diverse and unique perspectives. COMPENSATION $85,000 *Final offers for this job will be made within the parameters of the salary range provided, commensurate with experience. Total offer package to include benefits highlighted under our perks section below. HOW WE TREAT EACH OTHER Respectful Candor -- We believe that engaging in timely, constructive, and open discourse is an act of respect that makes for a more transparent and productive work environment. Empathy -- We establish a strong partnership of trust with our co-workers and partners. We build human connections in order to understand each other. Inclusivity -- Morning Brew Inc is deeply committed to fostering a transparently inclusive workplace environment, and people of color, women, people with disabilities, veterans, and LGBTQIA+ candidates are strongly encouraged to apply.   HOW WE TREAT OUR WORK Curiosity -- We learn every day through deliberate inquiry and exploration. We re-examine assumptions to be a better company, offer better products, and become better colleagues. Accountability -- We celebrate our successes and own our failures. Taking responsibility for our actions allows us to learn from our experiences. Bias Toward Action -- We know speed matters in business so we embrace quick and calculated risk-taking. We understand that many actions are reversible and therefore we are solutions-oriented, even when facing obstacles and challenges. Challenger Mentality -- We don’t allow ourselves to be comfortable with our success. We are hungry to become the best and create more value for our audience. Clarity of Purpose -- We understand the “why” in our work, which helps us to operate at our highest level of performance and efficiency.   PERKS While being surrounded by a bunch of cool people who look great in crewnecks is its own reward, we have plenty more to offer.  Brew’s HQ: Pick an adjustable standing desk or cozy corner and load up on free coffee (duh) and snacks at our new two-story office space in NYC’s Flatiron District. 401(k) employer match: We want to help you prepare for the future, now.   Premium health, vision, and dental plans: Your health matters! Mental health benefits: Personalized plans and programs to promote your mental well-being. Extra help when you need it: Including a care concierge, plus free access to One Medical and the Calm app. Family planning: Want to join #brewparents? Generous paid parental leave and fertility coverage for eligible employees. Employee Resource Groups: Black Coffee, LGBTQ Brew, AAPI Brew, Cafe Con Leche, and Grounded Gym and workout class reimbursements: It pays to be healthy. Annual learning credit: Want to learn something new? We'll reimburse you.