Pets Deli

• Define the creative direction across paid social and advertorial funnels • Identify winning angles, hooks, mechanisms, narratives, and offers to test next • Translate performance insights and customer psychology into scalable creative concepts • Own the creative testing roadmap and production pipeline end-to-end • Build repeatable systems that scale output without sacrificing quality • Develop workflows, feedback loops, and creative processes across the funnel • Create structure around creative learnings, iteration cycles, and knowledge sharing • Partner closely with performance marketing on creative strategy and scaling decisions • Shape landing pages, advertorial flows, messaging architecture, and funnel cohesion • Analyze creative performance deeply — hook rate, hold rate, CTR, thumbstop, CPA, ROAS, conversion behavior • Turn insights into clear next actions, briefs, and testing priorities • Coordinate the in-house content team (video editor, copywriter, performance marketing manager) • Manage external UGC creators, freelancers, and production partners • Raise the creative standard through strong direction, feedback, and iteration • Step in hands-on when needed — scripting, hooks, copy, or creative shaping

• Own the creative strategy — where we’re going, what angles to test, what stories and mechanisms to bet on next • Run the testing and content roadmap so production never stalls — we always know what’s shooting next and why • Build scalable creative workflows that keep output fast, structured, and insight-led without sacrificing quality • Oversee output end-to-end — quantity and quality, from brief to final cut, including the compelling early-frame hooks that stop the scroll • Coordinate the content team (video editor, copywriter, performance marketing manager) plus external UGC creators and production partners • Give clear creative feedback and direction to continuously improve messaging, hooks, scripts, and concepts • Read the numbers (hook rate, hold rate, CTR, CPA, ROAS) and feed insights back into the next test round • Shape the funnel — landing pages, messaging, and our creative library — together with the team • Jump in hands-on when needed — scripting, hook writing, messaging, copy, or creative refinement