Pets Deli - our mission is to create a better world for pet lovers! 🐶🐱
Senior Creative Strategist – Performance & Direct Response
Location
Germany
Posted
1 day ago
Salary
0
Seniority
Senior
Job Description
Senior Creative Strategist – Performance & Direct Response
Pets Deli
• Own the creative strategy — where we’re going, what angles to test, what stories and mechanisms to bet on next • Run the testing and content roadmap so production never stalls — we always know what’s shooting next and why • Build scalable creative workflows that keep output fast, structured, and insight-led without sacrificing quality • Oversee output end-to-end — quantity and quality, from brief to final cut, including the compelling early-frame hooks that stop the scroll • Coordinate the content team (video editor, copywriter, performance marketing manager) plus external UGC creators and production partners • Give clear creative feedback and direction to continuously improve messaging, hooks, scripts, and concepts • Read the numbers (hook rate, hold rate, CTR, CPA, ROAS) and feed insights back into the next test round • Shape the funnel — landing pages, messaging, and our creative library — together with the team • Jump in hands-on when needed — scripting, hook writing, messaging, copy, or creative refinement
Job Requirements
- 2+ years in Creative Strategy, Performance Creative, Performance Copywriting, or a similar role — ideally in DTC / e-commerce
- You’ve worked on paid social ads and understand what makes creative perform
- You think in funnels: Hook
- Mechanism
- Offer
- Story
- Strong creative instincts combined with structured thinking
- You can write briefs that are clear, practical, and performance-oriented
- Comfortable reading creative performance metrics and extracting insights
- AI-native, not AI-curious. You actively use AI tools like Claude, ChatGPT, or custom workflows to improve research, scripting, briefing, and ideation
- Fluent English. German is a strong plus, but strong DACH market understanding also matters.
Benefits
- Ownership from day one
- High creative output and fast feedback loops
- Collaborative and low-hierarchy culture
- Flexible office model with regular in-person collaboration
- 40% discount on all Pets Deli orders
- €50 monthly benefit allowance (BVG, Urban Sports Club, Spotify, REWE, etc.)
- Dog-friendly office
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Role Description Zur Verstärkung suchen wir ab sofort eine/n Junior Creative Strategist*in in Vollzeit. - Du unterstützt bei der Analyse von Social Ads Kampagnen unserer Kunden auf Facebook, Instagram & TikTok und lernst daraus sinnvolle Optimierungsansätze. - Du hilfst bei der täglichen Betreuung von Kampagnen-Setups im Meta Business Manager und sammelst Erfahrung im Kampagnenmanagement. - Gemeinsam mit dem Creative Team arbeitest du an Strategien für Content-Formate, Hooks und Messaging-Ansätzen. - Du assistierst bei der Content-Planung und beim Briefing für Creators und Designer. - Du trägst dazu bei, dass Kampagnenkonzepte erfolgreich realisiert und weiterentwickelt werden – mit Fokus auf Lernen und Wachstum. Qualifications - Du hast ein abgeschlossenes Studium im Bereich Marketing, Kommunikation, Wirtschaft oder eine vergleichbare Ausbildung – oder du bringst relevante praktische Erfahrung mit. - Erste Erfahrung im Bereich Digital Marketing, Social Media oder Creative Strategy (Praktika, Werkstudent, Projekte) ist von Vorteil. - Du hast ein gutes Verständnis für Social-Media-Trends und Interesse daran, Paid Social-Mechaniken zu verstehen und anzuwenden. - Du arbeitest strukturiert, bist lernbereit und bringst eine hands-on Mentalität mit. - Gute Deutsch- und Englischkenntnisse in Wort und Schrift. Benefits - Ein junges Team, bestehend aus Digital Natives, das Bock hat, die Branche aufzumischen und dem die Ergebnisse der Kunden wirklich am Herzen liegen. - Enge Zusammenarbeit der einzelnen Teammitglieder, gegenseitige Unterstützung und Zusammenhalt. - Flache Hierarchien und lockere Arbeitsatmosphäre. - Ein hohes Maß an Eigenverantwortung und Raum für deine Kreativität & Lösungsansätze. - Spannende, vielseitige Kundenprojekte aus den verschiedensten E-Commerce Bereichen. - Deine Bedürfnisse im Mittelpunkt: 100% remote work mit flexiblen Arbeitszeiten - so, wie es dir passt. - Wellpass Mitgliedschaft. - Kein Kickertisch, aber echte Wertschätzung und Zusammenarbeit auf Augenhöhe.
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