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Pets Deli

Pets Deli - our mission is to create a better world for pet lovers! 🐶🐱

Senior Creative Strategist – Performance & Direct Response

Creative StrategistCreative StrategistFull TimeRemoteSeniorTeam 51-200Since 2017Company SiteLinkedIn

Location

Germany

Posted

1 day ago

Salary

0

Seniority

Senior

Bachelor Degree2 yrs expEnglish

Job Description

Senior Creative Strategist – Performance & Direct Response

Pets Deli

• Own the creative strategy — where we’re going, what angles to test, what stories and mechanisms to bet on next • Run the testing and content roadmap so production never stalls — we always know what’s shooting next and why • Build scalable creative workflows that keep output fast, structured, and insight-led without sacrificing quality • Oversee output end-to-end — quantity and quality, from brief to final cut, including the compelling early-frame hooks that stop the scroll • Coordinate the content team (video editor, copywriter, performance marketing manager) plus external UGC creators and production partners • Give clear creative feedback and direction to continuously improve messaging, hooks, scripts, and concepts • Read the numbers (hook rate, hold rate, CTR, CPA, ROAS) and feed insights back into the next test round • Shape the funnel — landing pages, messaging, and our creative library — together with the team • Jump in hands-on when needed — scripting, hook writing, messaging, copy, or creative refinement

Job Requirements

  • 2+ years in Creative Strategy, Performance Creative, Performance Copywriting, or a similar role — ideally in DTC / e-commerce
  • You’ve worked on paid social ads and understand what makes creative perform
  • You think in funnels: Hook
  • Mechanism
  • Offer
  • Story
  • Strong creative instincts combined with structured thinking
  • You can write briefs that are clear, practical, and performance-oriented
  • Comfortable reading creative performance metrics and extracting insights
  • AI-native, not AI-curious. You actively use AI tools like Claude, ChatGPT, or custom workflows to improve research, scripting, briefing, and ideation
  • Fluent English. German is a strong plus, but strong DACH market understanding also matters.

Benefits

  • Ownership from day one
  • High creative output and fast feedback loops
  • Collaborative and low-hierarchy culture
  • Flexible office model with regular in-person collaboration
  • 40% discount on all Pets Deli orders
  • €50 monthly benefit allowance (BVG, Urban Sports Club, Spotify, REWE, etc.)
  • Dog-friendly office

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