Head of Public Relations and Social Media
Location
Germany
Posted
14 hours ago
Salary
0
Seniority
Lead
No structured requirement data.
Job Description
Head of Public Relations and Social Media
InkuPlay UG (haftungsbeschränkt)
Role Description Als Leiter:in Presse- und Öffentlichkeitsarbeit / PR & Social Media verantwortest du die externe Kommunikation von InkuPlay. Du entwickelst unsere Kommunikationsstrategie, baust Medienkontakte auf und sorgst dafür, dass InkuPlay in Presse, Öffentlichkeit und sozialen Medien professionell, glaubwürdig und sichtbar auftritt. - Entwicklung und Umsetzung einer PR- und Kommunikationsstrategie für InkuPlay - Aufbau und Pflege von Kontakten zu Journalist:innen, Medien, Branchenportalen, Creator:innen und relevanten Multiplikator:innen - Erstellung von Pressemitteilungen, Statements, Medienbriefings, Unternehmensprofilen und Kommunikationsmaterialien - Planung und Umsetzung von Social-Media-Strategien für Plattformen wie LinkedIn, Instagram, TikTok, YouTube, X und Discord - Entwicklung von Redaktionsplänen, Kampagnenideen und Content-Formaten - Betreuung und Weiterentwicklung der öffentlichen Markenkommunikation von InkuPlay - Vorbereitung von Interviews, öffentlichen Auftritten, Panels und Mediengesprächen - Monitoring von Medienberichten, Social-Media-Trends und Branchenthemen im Gaming- und eSports-Bereich - Communitynahe Kommunikation auf Social Media - Unterstützung bei Partnerkommunikation, Eventkommunikation und Unternehmensankündigungen - Krisenkommunikation und Reputationsmanagement in enger Abstimmung mit der Geschäftsführung - Steuerung externer Dienstleister:innen, Agenturen oder Freelancer:innen, sofern erforderlich Qualifications - Erfahrung in Pressearbeit, PR, Unternehmenskommunikation, Social Media, Brand Communication oder einem vergleichbaren Bereich - Sehr gutes Sprachgefühl auf Deutsch; Englischkenntnisse sind von Vorteil - Verständnis für Gaming, eSports, Creator Economy, digitale Communities und Social-Media-Kultur - Erfahrung im Aufbau oder in der Betreuung von Social-Media-Kanälen für Unternehmen, Marken, Teams, Medien oder Communities - Fähigkeit, komplexe Themen verständlich, medientauglich und zielgruppengerecht aufzubereiten - Erfahrung mit Pressemitteilungen, LinkedIn-Beiträgen, Social-Media-Kampagnen, Redaktionsplänen oder Kommunikationskonzepten - Strategisches Denken, Eigeninitiative und eine strukturierte Arbeitsweise - Gespür für Trends, Timing, Tonalität und öffentliche Wirkung - Souveränität im Umgang mit sensiblen Themen und kritischen Kommunikationssituationen - Freude daran, Kommunikationsstrukturen in einem jungen Unternehmen mit aufzubauen Benefits - Eine verantwortungsvolle Schlüsselrolle in einem jungen eSports-Startup - Direkte Zusammenarbeit mit der Geschäftsführung - Die Möglichkeit, Marke, Kommunikation und öffentliche Wahrnehmung von Anfang an mitzugestalten - Viel Raum für eigene Ideen, kreative Kampagnen und strategischen Aufbau - Kurze Entscheidungswege und eine offene Startup-Kultur - Ein dynamisches Umfeld zwischen Gaming, eSports, Social Media, Community und digitaler Unterhaltung - Perspektive auf langfristige Entwicklung mit wachsender Verantwortung - Abwechslungsreiche Aufgaben mit hoher Sichtbarkeit nach außen
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