• Responsible for InkuPlay's external communication • Develop the communication strategy and establish media contacts • Ensure InkuPlay presents itself professionally, credibly and visibly in the press, public and on social media • Create press releases, statements, media briefings, company profiles and communication materials • Plan and implement social media strategies for platforms such as LinkedIn, Instagram, TikTok, YouTube, X and Discord • Develop editorial calendars, campaign concepts and content formats • Manage and further develop InkuPlay's public brand communications • Prepare interviews, public appearances, panels and media briefings • Monitor media coverage, social media trends and industry topics in gaming and eSports • Community-focused communication on social media • Support partner communications, event communications and company announcements • Crisis communication and reputation management in close coordination with management • Manage external service providers, agencies or freelancers as needed

Role Description We are hiring a Social Media Growth Strategist to build and lead the organic content engine for Marriage Reset across YouTube, Instagram, TikTok, and emerging platforms. In this role, you will: - Build and lead the organic content engine across YouTube, Instagram, TikTok, and emerging platforms - Work directly with Josh Hudson on content strategy, ideation, brand voice, and creative direction - Turn long-form content into platform-native short-form clips, posts, titles, thumbnails, and content angles - Lead the editing team and raise the standard for hook strength, pacing, retention, storytelling, and brand consistency - Create repeatable systems so great content becomes predictable instead of accidental - Use performance data to identify winning hooks, themes, formats, and content pillars - Feed proven organic insights back into the Paid team to improve ads, hooks, and messaging - Help expand Marriage Reset’s mission to reach and save one million marriages What You'll Own - Design and run our Content Waterfall System by turning every long-form video into a stream of platform-native shorts and social posts - Own the organic content calendar and publishing cadence across all channels - Lead the 5-person editing team day-to-day - review every cut for hook strength, pacing, retention, and brand voice - Run the weekly editor meeting; hold the line on deadlines and quality - Own thumbnail and title testing (with the Head of Marketing & Josh Hudson) to drive CTR across YouTube and other socials - Track organic performance, report weekly, and iterate based on the data - Build the SOPs and workflows that make all of the above repeatable - Feed winning hooks, themes, and messaging to the Paid team - Support new channels (LinkedIn, blog, podcast) as we scale - Ensure brand consistency across all platforms by ensuring all touchpoints align with our brand guide and content pillars What Winning Looks Like in the First 90 Days - A consistent organic publishing cadence is live across YouTube, Instagram, TikTok, and Shorts, with output 5x higher than before - The editing team is clear on standards, deadlines, and brand voice with zero mistakes - Long-form content is being reliably turned into platform-native clips - Weekly performance reporting is in place - Top hooks, angles, titles, and themes are being fed back to the Paid team - We can clearly see which content pillars are driving reach, trust, leads, and sales Requirements - 3+ years managing content production or editing teams in async, remote-first environments - Proven experience reviewing video edits and giving quality, pacing, and creative feedback - Experience with short-form content distribution - Instagram Reels, YouTube Shorts, TikTok - Experience building Content Waterfall systems, SOPs, and repeatable workflows - Analytics competency - you understand which leading and lagging metrics are appropriate across each platform - Background in coaching, info-products, or online education (highly preferred) Who You Are - A creative operator - You have a balance behind creative output and are passionate about data - Self-directed - you see what needs doing and you do it without being told - Direct - you give honest feedback, and prefer direct communication - Async-first - you thrive in Slack/Loom without needing constant check-ins - Brand-obsessed - You understand that “trust” is the number one variable that leads to growth. Therefore, you are obsessed with content consistency across the brand Benefits - Hours: Full-time (40 hours per week) - Compensation: 5,000 USD/month - Performance bonus tied to organic qualified leads, booked calls, and revenue contribution once tracking systems are established - Work from Anywhere - Fully remote position, work from wherever you're most productive - Flexible Hours - Structure your workday in a way that fits your life while still meeting team needs, and overlapping 3 - 4 hours daily with US Eastern Time - Ongoing Growth - Access to ongoing training, resources, and development opportunities to sharpen your skills - Ownership & Impact - You won't just fill a role - you'll build something meaningful at a company that changes lives every day - Leadership Collaboration - Work closely with founders and department leads, with direct influence on how the business grows

• Own social strategy and execution across LinkedIn (primary), YouTube, X, and emerging channels, setting the calendar and cadence rather than reacting to one-offs • Run an employee advocacy program for executives and ~15–20 customer-facing employees: ghostwrite, coach, and equip people to post in their own voices to multiply reach • Build and manage relationships with external voices — industry influencers, analysts, customer advocates, and partners — to extend reach and credibility, coordinating both sponsored and organic amplification • Write on-brand copy for social posts, graphics, and thought leadership content with precision and voice consistency • Produce and direct visual content on-site, either hands-on or by managing freelance photo/video resources, and hold a high quality bar • Ship executive and customer video series on a consistent, reliable schedule • Build a repeatable event content playbook: hype before, live coverage during, thought-leadership follow-up after, making 1Kosmos's presence at flagship events feel bigger than life • Contribute to omnichannel campaigns spanning social, paid, and email • Monitor the market: competitors, customers, and trends in identity security and AI; know the buyer (CISOs, security and IT leaders) well enough to make content land • Measure KPIs such as reach, engagement, branded search lift, share of voice, and social's contribution to brand and pipeline

• Create engaging, trend-driven short-form video content to grow Carry1st’s social media following and engagement across TikTok, Instagram Reels, YouTube Shorts, and X. • Work closely with the growth team to produce organic and paid video content tied to in-game live ops, seasonal events, and regional campaigns. • Own the content calendar, handling both planning and execution to keep a consistent, high-quality posting schedule across all platforms. • Post static and video content across Carry1st’s social channels and report on key metrics to track performance and sharpen the content strategy over time