Social Media Growth Strategist

Location

EST (UTC-5)

Posted

18 hours ago

Salary

$5K / month

Seniority

Mid Level

No structured requirement data.

Job Description

Social Media Growth Strategist

MM Coaching Limited

Role Description We are hiring a Social Media Growth Strategist to build and lead the organic content engine for Marriage Reset across YouTube, Instagram, TikTok, and emerging platforms. In this role, you will: - Build and lead the organic content engine across YouTube, Instagram, TikTok, and emerging platforms - Work directly with Josh Hudson on content strategy, ideation, brand voice, and creative direction - Turn long-form content into platform-native short-form clips, posts, titles, thumbnails, and content angles - Lead the editing team and raise the standard for hook strength, pacing, retention, storytelling, and brand consistency - Create repeatable systems so great content becomes predictable instead of accidental - Use performance data to identify winning hooks, themes, formats, and content pillars - Feed proven organic insights back into the Paid team to improve ads, hooks, and messaging - Help expand Marriage Reset’s mission to reach and save one million marriages What You'll Own - Design and run our Content Waterfall System by turning every long-form video into a stream of platform-native shorts and social posts - Own the organic content calendar and publishing cadence across all channels - Lead the 5-person editing team day-to-day - review every cut for hook strength, pacing, retention, and brand voice - Run the weekly editor meeting; hold the line on deadlines and quality - Own thumbnail and title testing (with the Head of Marketing & Josh Hudson) to drive CTR across YouTube and other socials - Track organic performance, report weekly, and iterate based on the data - Build the SOPs and workflows that make all of the above repeatable - Feed winning hooks, themes, and messaging to the Paid team - Support new channels (LinkedIn, blog, podcast) as we scale - Ensure brand consistency across all platforms by ensuring all touchpoints align with our brand guide and content pillars What Winning Looks Like in the First 90 Days - A consistent organic publishing cadence is live across YouTube, Instagram, TikTok, and Shorts, with output 5x higher than before - The editing team is clear on standards, deadlines, and brand voice with zero mistakes - Long-form content is being reliably turned into platform-native clips - Weekly performance reporting is in place - Top hooks, angles, titles, and themes are being fed back to the Paid team - We can clearly see which content pillars are driving reach, trust, leads, and sales Requirements - 3+ years managing content production or editing teams in async, remote-first environments - Proven experience reviewing video edits and giving quality, pacing, and creative feedback - Experience with short-form content distribution - Instagram Reels, YouTube Shorts, TikTok - Experience building Content Waterfall systems, SOPs, and repeatable workflows - Analytics competency - you understand which leading and lagging metrics are appropriate across each platform - Background in coaching, info-products, or online education (highly preferred) Who You Are - A creative operator - You have a balance behind creative output and are passionate about data - Self-directed - you see what needs doing and you do it without being told - Direct - you give honest feedback, and prefer direct communication - Async-first - you thrive in Slack/Loom without needing constant check-ins - Brand-obsessed - You understand that “trust” is the number one variable that leads to growth. Therefore, you are obsessed with content consistency across the brand Benefits - Hours: Full-time (40 hours per week) - Compensation: 5,000 USD/month - Performance bonus tied to organic qualified leads, booked calls, and revenue contribution once tracking systems are established - Work from Anywhere - Fully remote position, work from wherever you're most productive - Flexible Hours - Structure your workday in a way that fits your life while still meeting team needs, and overlapping 3 - 4 hours daily with US Eastern Time - Ongoing Growth - Access to ongoing training, resources, and development opportunities to sharpen your skills - Ownership & Impact - You won't just fill a role - you'll build something meaningful at a company that changes lives every day - Leadership Collaboration - Work closely with founders and department leads, with direct influence on how the business grows

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