• Own the B2B personalization strategy: audience segmentation frameworks, profile enrichment priorities, and use case roadmaps across enterprise customer segments. • Define and govern audience taxonomy within Adobe Real-Time CDP (RTCDP) and AEP, keeping segments well-structured, documented, and tied to business objectives. • Partner with the Data & MarTech Architect on the data inputs, identity resolution logic, and attribute structures that power personalization in AEP and AJO. • Develop content decisioning frameworks and personalization rules in AJO for dynamic, audience-driven delivery at scale. • Work with the Journey Optimization Lead to embed targeting logic into active journeys, and with the creative partner on content variants, briefs, and asset specs. • Maintain a prioritized personalization use case backlog (data availability, business impact, effort). • Support identity resolution and profile unification in AEP, and define governance for audience creation, activation, and overlap. • Translate personalization performance into optimization recommendations alongside the Analytics & Measurement Lead.

Our Purpose Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential. Title and Summary Director, UX Content Strategist, Developer Experience About the Role Mastercard Developers is the front door for thousands of developers, partners, and enterprises building on Mastercard's API ecosystem. We're looking for a UX Content Strategist to own the content experience end-to-end: from how we organize information to how every word sounds when a developer reads it. And the timing matters. Our API catalog is growing, developer expectations are higher than ever, and AI agents are starting to consume our docs the same way humans do. This isn't a writing role. It's a systems role. You'll shape how developers and AI agents find what they need, understand what they're reading, and trust what they're building on. You'll work at the intersection of product, design, and engineering, embedded in a team that takes developer experience seriously. What You'll Do 1. API Product Storytelling -- Embed with API product owners across Mastercard to understand products deeply and bring them to life on the portal -- Translate technical capabilities into clear, compelling documentation and product narratives that speak to both developers and technical decision-makers -- Create customer-problem-led content that shows how our products solve real challenges customers are facing -- Define content standards for API product pages (structure, voice, required sections) so every product tells a consistent, credible story 2. Information Architecture & Content Structure -- Lead a top-to-bottom overhaul of the Mastercard Developers portal IA to scale with a growing and increasingly complex API catalog -- Define content models, taxonomy, and navigation patterns that make products discoverable for humans and AI agents -- Establish governance frameworks so the portal stays coherent as teams ship new content over time 3. Language Systems & Design Tooling -- Own the Mastercard Developers language style guide, not just as a document, but as a living system baked into the tools designers and writers use every day -- Integrate tone, terminology, and writing standards directly into Figma, component libraries, and content templates -- Drive consistency across UI copy, error messages, onboarding flows, API reference docs, and marketing-adjacent content What We're Looking For - Seasoned practitioner in UX writing, content strategy, or information architecture, ideally in a developer tools, fintech, or API-first product context - Proven track record restructuring complex content systems, not just writing within them - Experience integrating content standards into design tooling (Figma, Storybook, design systems) - Comfort working directly with technical stakeholders: you can read an API spec, ask questions, and turn what you learn into something a developer wants to read - Strong point of view on what good developer content looks like and why it matters - Hands-on experience with docs-as-code workflows (Markdown, Git, static site generators) - Working knowledge of AI discoverability concepts (structured content, semantic markup, LLM-friendly docs) - Background in developer relations or technical writing (a plus, not a requirement) Corporate Security Responsibility All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must: - Abide by Mastercard's security policies and practices; - Ensure the confidentiality and integrity of the information being accessed; - Report any suspected information security violation or breach, and - Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.

• Serve as a trusted thought partner and strategic advisor to the CEO and senior leadership team, translating the CEO's priorities and strategic initiatives into clear workflows, decision points, timelines, and measurable outcomes. • Produce executive-level presentations, strategy documents, research, and financial analyses that synthesize complex information into clear recommendations, decision points, and actionable next steps. • Prepare briefing materials, meeting agendas, talking points, and follow-up plans to support executive decision-making and stakeholder engagement. • Lead special projects that require high judgment, discretion, and rapid execution, especially those that cut across functions or do not sit neatly within one department. • Support strategic partnerships, business development, fundraising, and growth initiatives by coordinating priorities, tracking opportunities, and ensuring follow-through on key commitments. • Lead execution of the organization's strategic plan by translating priorities into actionable workplans, coordinating implementation across teams, tracking progress against milestones, and ensuring sustained focus on the highest-impact goals. • Represent senior leadership in internal and external meetings as appropriate, ensuring alignment, follow-through, and clear communication across stakeholders.

• Identify, frame, and solve high-priority business problems across the organization. Defining the right question before designing the solution, and driving that solution through to measurable outcomes • Lead these strategic priorities end to end: not just coordinating workstreams, but actively shaping the approach, making tradeoff decisions, and ensuring the work lands with real impact • Design solutions to complex cross-functional challenges and gaps, bringing structure to ambiguous problems and building the operational and organizational logic needed to move forward • Apply a strategy and insights lens to all initiative work: use data, market context, and business fundamentals to sharpen problem framing, pressure-test assumptions, and ground recommendations in sound logic • Drive alignment and decisions across senior stakeholders and functions – synthesizing competing perspectives, surfacing tradeoffs clearly, and moving leadership toward action • Bring SaaS business fluency to initiative design, understanding how product adoption, retention, and expansion dynamics connect to the problems being solved • Champion an AI-first approach to how work gets done to accelerate progress and multiply impact