• Produce and publish photo, video, graphic, and written content across Instagram, TikTok, YouTube, and other social media and video-sharing platforms, as needed, to promote programs, increase visibility, and engage audiences. • Organize and manage digital media assets within the organization's digital asset management system, including tagging, categorizing, and maintaining photo and video content. • Collaborate with internal teams and students to develop compelling stories and marketing content that highlight student experiences and program impact. • Monitor social media trends, audience engagement, and industry conversations to identify opportunities for content development and community growth. • Track and report on digital marketing and social media performance metrics to help inform content strategy. • Design marketing materials such as program flyers, brochures, and other print and digital assets to support recruitment and outreach efforts. • Update content on WordPress and partner websites, ensuring accuracy, consistency, and search engine optimization (SEO) best practices. • Support email marketing efforts by designing and building mail workflows. • Attend weekly team meetings and contribute to ongoing marketing projects and initiatives. • Perform other related duties and special projects assigned.

• Produce UGC videos focused on recipes and demonstrating the use of our products • Create Reels, TikToks, and recipe-style ads • Develop new recipe ideas for our social media channels • Prepare and present recipes on camera • Record voiceovers, talking-head segments, and food content • Collaborate with the marketing team to develop new content ideas

Role Description We are seeking a creative and proactive Marketing & Content Specialist to support our growing practice. This role will focus on social media management, content creation, video editing, and light website updates to help strengthen our online presence and engage our community. - Manage and execute social media content across platforms such as Facebook, Instagram, LinkedIn, TikTok, and YouTube - Develop and implement social media strategies to increase engagement and brand awareness - Create, edit, and publish short-form and long-form video content - Design basic graphics and marketing materials for digital campaigns - Monitor social media performance and provide recommendations for improvement - Assist with content planning and maintaining a content calendar - Perform light website updates, including editing text, uploading content, and making basic changes as needed - Collaborate with the team to support marketing initiatives, promotions, and special projects Qualifications - Experience managing social media accounts for businesses or healthcare practices preferred - Strong video editing skills using tools such as CapCut, Canva, Adobe Premiere Pro, Final Cut Pro, or similar platforms - Understanding of social media trends, content strategy, and audience engagement - Basic website editing experience (WordPress, Squarespace, Wix, or similar platforms) - Strong written and verbal communication skills - Highly organized, self-motivated, and able to work independently - Creative mindset with attention to detail Requirements - Must be proficient in speaking and writing English very clearly - Must have relevant work experience - Be able to submit an NBI clearance and/or Local Police Clearance background check before onboarding [mandatory] - Must be available for video meetings with your camera on (when needed) Technical Requirements - Device: Reliable laptop or desktop computer - Internet: High-speed connection (minimum 25 Mbps) - Audio: Noise-canceling headset - Video: Webcam for virtual meetings - Workspace: Quiet, professional environment Benefits - Dedicated HR & Contractor Support Team: Access to world-class support for questions, guidance, contract matters, and client communication - Premium VPN Access (Optional): A secure VPN license can be provided upon request to enhance privacy and security for client-related tasks - Top 1% VA Performance Training: Access to proprietary training on communication, client management, productivity systems, and best practices to help you become a top-performing VA and increase long-term client retention - Client-Approved U.S. Holidays: Contractors may take U.S. holidays off according to the client’s needs and schedule - Client-Approved Paid or Unpaid Time Off: Time off may be granted by your client. Paid time off is optional and only if offered by the client - Access to Tools & Resources: Templates, workflow guides, productivity tools, and client-specific SOP support to help you perform at your best - Optional Performance-Based Incentives: Some clients may offer bonuses, incentives, or increased hours based on your performance

• Review and evaluate user-generated content, ensuring it adheres to established community guidelines and policies. • Identify and escalate any inappropriate or harmful content to the appropriate teams. • Maintain a high level of accuracy while processing content in a fast-paced environment. • Collaborate with team members to implement best practices and improve moderation processes. • Provide feedback on trends and issues observed during content moderation. • Support users by addressing their inquiries and concerns related to content policies.