• Collaborate with executive leadership and outside marketing agencies to develop and lead the CineFi marketing strategy, translating business priorities into integrated campaigns and programs that drive awareness, acquisition, engagement, and retention. • Own the planning and delivery of promotional campaigns across the member lifecycle, including new member offers, onboarding initiatives, product and service utilization campaigns, and retention efforts. • Support the CineFi marketing P&L through budget planning, investment prioritization, forecasting, and performance analysis to ensure efficient allocation of resources and strong business outcomes. • Develop incentive strategies and targeted offers that increase new member acquisition, deepen engagement, and encourage adoption of key products and services. • Lead loyalty and rewards program management, including program strategy, campaign development, optimization opportunities, and measurement of business impact. • Identify and develop business partnership marketing opportunities that expand reach, enhance the member experience, and contribute to growth objectives. • Establish performance goals, monitor campaign and program results, and translate data and insights into recommendations that improve effectiveness, return on investment, and member value. • Design and evaluate A/B and multivariate tests across offers, audiences, creative, landing pages, and lifecycle journeys, with the ability to translate results into optimization recommendations. • Develop and optimize integrated digital marketing programs across paid media, email/CRM, web, social, and partnership channels. Effectively direct external partners and agencies to deliver against acquisition, engagement, retention, and product adoption goals. • Partner with cross-functional stakeholders to ensure marketing initiatives are strategically aligned, operationally sound, and executed with excellence. • Oversee external agencies, consultants, or vendors, including setting expectations, managing deliverables and timelines, reviewing work quality, evaluating performance, and ensuring alignment with strategy, budget, compliance, and business objectives. • Continuously evaluate market trends, member behavior, and campaign performance to identify opportunities for innovation, optimization, and sustainable growth. • Synthesize market trends, member behavior, and campaign data into actionable recommendations, briefs, and business cases for marketing investment decisions. • Perform other duties as assigned.

• This position has the opportunity to make a direct impact to Intuitive US Marketing initiatives that drive adoption of da Vinci Surgery among customers. • With the direction and leadership of the Senior Group Manager of Perioperative Education, the Sr. Marketing Manager will develop and implement key programs, materials, and support our marketing and sales teams to help build belief in robotic-assisted surgery, expand patient access, and coordinate care teams across the country. • The individual will be expected to establish strong relationships with external Key Opinion Leaders (KOLs), society leaders, and internal ISI stakeholders such as other marketing departments, sales, training, genesis, legal & regulatory, and market access/health economics for strategic planning, marketing, and execution of perioperative educational continua. • Ensure execution of total program management & societal strategies. • Responsible for assisting in KOL development on a national level. • Driving targeted marketing plans that support perioperative leadership initiatives. • Build & execute comprehensive marketing plans and corresponding tactical plans / programs to achieve organizational goals. • Develop qualitative and quantitative data and experiences to segment and deeply understand current healthcare trends, test solutions, and prioritize opportunities. • Utilize market knowledge to design and develop strategies and value messaging (clinical, economic, operational, strategic), collateral, tactics, and programs with demonstrated ROI. • Contribute to budget, resource allocation and financial planning for projects / programs with measured ROI to justify through multiple marketing / media channels (webinars, sales collateral, etc.).

• Partner with executive leadership to develop, prioritize, and execute strategic initiatives aligned with organizational goals. • Translate business objectives into actionable roadmaps, program plans, and measurable outcomes. • Drive planning processes, quarterly business reviews, and strategic operating rhythms. • Own governance and oversight of the Marketing organization's operating budget, investment portfolio, agency spend, and strategic initiative funding recommendations. • Identify risks, dependencies, and opportunities that may impact organizational priorities. • Lead and evolve the Marketing Project Management Office (PMO), establishing governance, standards, and best practices. • Direct oversight of all Program and Project Management resources across the Marketing organization, fostering a high-performing PMO through coaching, mentorship, resource planning, and continuous improvement of project delivery capabilities. • Oversee a portfolio of marketing, digital, and enterprise initiatives to ensure alignment with strategic objectives. • Monitor program performance, resource allocation, budgets, timelines, and deliverables. • Implement portfolio reporting and performance metrics to support informed decision-making. • Lead high-impact, cross-functional programs spanning marketing, digital, technology, operations, and business teams. • Facilitate collaboration across departments to ensure alignment, accountability, and successful execution. • Manage complex initiatives involving multiple stakeholders, competing priorities, and organizational change. • Develop and deliver executive-level communications, board-ready presentations, strategic narratives, and business performance reviews for senior leadership. • Establish governance frameworks for agency, consultant, and vendor relationships. • Optimize resource planning and allocation across strategic initiatives and operational priorities. • Lead confidential, high-priority projects on behalf of the Executive Director and senior leadership team.

Role Description We are seeking a highly experienced Meta Ads Specialist to manage and optimise Facebook and Instagram advertising campaigns for a repeat client. This is a performance-driven role focused on strategy, execution, and continuous optimisation of paid social campaigns. - Plan, build, and manage Meta (Facebook & Instagram) advertising campaigns - Develop and execute performance-driven paid social strategies - Continuously monitor, optimize, and improve campaign performance (CTR, CPL, ROAS) - Conduct A/B testing for creatives, audiences, and ad placements - Manage ad budgets efficiently to maximize ROI - Provide insights, reporting, and recommendations based on campaign data - Collaborate with internal stakeholders on marketing direction and campaign goals - Ensure ads comply with Meta advertising policies and best practices - Stay updated with Meta platform updates, algorithm changes, and new features Qualifications - Proven experience as a Meta Ads / Facebook Ads Specialist - Strong portfolio or case studies demonstrating campaign performance - Deep understanding of Meta Ads Manager, pixel tracking, and conversion optimization - Should have CAPI experience (Server conversions not just pixel) - Experience in lead generation and/or direct response campaigns - Strong analytical skills and ability to interpret campaign data - Excellent communication and reporting skills Requirements - Must have proven Meta platform experience, up-to-date with changes, portfolios/case studies required - Ability to manage budgets and optimize for performance outcomes Work Arrangement & Expectations - This is a remote role that will be set up as an independent contractor engagement - Successful candidates will be expected to disclose any existing ongoing roles or client work - Reflect this engagement on their LinkedIn profile (clearly marked as “Independent Contractor”)