Diversify Your Workforce.
Growth Marketing, Digital Channels Specialist
Location
Colombia
Posted
2 days ago
Salary
0
Seniority
Senior
Job Description
Growth Marketing, Digital Channels Specialist
Binding Minds Inc. (Certified Disability Owned Business Enterprise)
• Gestionar integralmente los canales digitales de la compañía, incluyendo ecommerce, redes sociales y canales de atención online. • Diseñar e implementar estrategias de crecimiento orientadas a incrementar ventas, conversión y rentabilidad. • Administrar y optimizar tiendas ecommerce desarrolladas en Shopify. • Gestionar campañas de marketing digital y acciones de performance. • Supervisar la atención comercial a través de WhatsApp y otros canales digitales. • Diseñar e implementar estrategias de recuperación de carritos abandonados y mejora de conversión. • Analizar métricas, KPIs y comportamiento de usuarios para identificar oportunidades de crecimiento. • Crear, coordinar y ejecutar contenido para redes sociales y plataformas digitales. • Colaborar con equipos comerciales y de marketing para alinear objetivos y estrategias. • Identificar nuevas oportunidades de negocio y crecimiento digital para las distintas marcas.
Job Requirements
- Experiencia previa en Marketing Digital, Growth Marketing, Ecommerce o posiciones similares. Rubro Retail grandes tiendas de Ropa será ampliamente valorada.
- Experiencia gestionando tiendas Shopify.
- Conocimientos de performance marketing, redes sociales y estrategias de adquisición de clientes.
- Experiencia con Paid Media. Google Ads, Meta Ads, Tiktok Ads y Pinterest excluyente.
- Experiencia en generación de contenido y gestión de redes sociales.
- Conocimiento de herramientas de automatización, inteligencia artificial y optimización de procesos.
- Experiencia analizando métricas digitales y tomando decisiones basadas en datos. Reporting será valorado.
- Capacidad para trabajar de forma autónoma y ejecutar proyectos de punta a punta.
Benefits
- 100% remoto. Modalidad Contractor.
- Horario laboral: Lunes a viernes de 8:00 a 17:30 hs.
Related Guides
Related Categories
Related Job Pages
More Digital Marketing Jobs
Senior Associate, Experience & Digital Marketing, Business Planning Senior Production & Portfolio
New York LifeNew York Life is headquartered in New York, New York, and offers a portfolio of products for life insurance, long-term care insurance, retirement, investment an
Job Requisition ID: 94022 Location Designation: Fully Remote Job Title: Experience & Digital Marketing, Business Planning Senior Production & Portfolio Associate When you join New York Life, you are joining a company that values career development, collaboration, innovation, and inclusiveness. You will have the opportunity to grow your career while developing personally and professionally through various resources and programs. New York Life is a relationship-based company and appreciates how both virtual and in-person interactions support our culture. The Business Planning team is part of the Experience & Digital Marketing organization (EDM). As EDM brings an increasing number of capabilities in-house, Business Planning plays a critical role in coordinating and driving the integration, sequencing, and delivery of workstreams into the broader portfolio. This is delivered through (1) management of EDM's integrated business plan, roadmap, and portfolio of work, (2) mobilization and delivery management of large-scale, cross-functional programs and production that support EDM's strategic goals and activations, (3) synthesis and packaging of complex work into clear plans and narratives, and (4) the empowerment of EDM employees to organically grow, connect, and collaborate to achieve business outcomes. What great looks like in this role: You are a motivated, energetic, adaptable, and extremely detail-oriented candidate who can seamlessly plan, coordinate, and drive a diverse portfolio of large-scale, cross-functional programs and activations - from enterprise-level roadmap planning and resource alignment to production coordination, delivery tracking and OKR reporting. You think at the portfolio level: understanding how individual programs connect, where dependencies exist, and how sequencing decisions impact campaign needs. Examples of programs include in-house creative and content production, cross-channel campaign activation, MarTech & Digital Experience Platform enablement, and modernization efforts. You are eager to engage with and listen to employees and partners of all levels, bringing passion, strategic planning detail, and thoughtfulness to every interaction. You have strong teamwork skills, excellent written and verbal communications, and the capacity to work cross-functionally and influence at all levels of the organization. You have a firm handle on leading meetings, solving problems & proposing solutions, facilitating workshops & synthesizing outputs, and asking questions. You take initiative and you are a process-oriented problem solver & critical thinker with the ability to manage multiple efforts and balance work strategically. You have incredibly strong organizational skills and the ability to prioritize work in a deadline-driven environment, including proficiency in using digital tools and platforms. Key Responsibilities: - Lead EDM portfolio planning and delivery across assigned programs, defining multi-year roadmaps, prioritization frameworks, investment sequencing, and resource strategies to ensure the portfolio advances EDM's business plan and OKR framework. - Coordinate production planning across in house creative, content, and technology teams, ensuring production requirements, timelines, dependencies, and resource needs are incorporated into portfolio plans and activation strategies. - Connect the dots across programs and portfolios of work, identifying how strategy, roadmap decisions, resource allocation, and program outcomes collectively support EDM business objectives, while surfacing tradeoffs, opportunities, and downstream implications. - Facilitate cross functional planning, governance, and decision making across stakeholders, driving alignment on priorities, milestones, dependencies, and business outcomes through workshops, planning sessions, and executive discussions. - Own and maintain portfolio management artifacts, including integrated roadmaps, capacity plans, dependency maps, and planning assumptions, ensuring leaders have accurate visibility to support prioritization and decision making as conditions evolve. - Identify, assess, and escalate portfolio level risks, constraints, and planning gaps, including resource limitations, roadmap conflicts, and interdependencies, while bringing recommendations and options to support timely resolution. - Continuously improve planning, portfolio management, and reporting practices, leveraging tools such as Workfront and AI to increase transparency, streamline operations, strengthen governance, and improve organizational effectiveness at scale. Skills & Competencies: - Experience within a marketing, creative, content, digital, or customer experience organization, with a strong understanding of how marketing strategies, campaigns, and activations are planned, developed, and delivered. - Strong collaboration and teamwork skills (including internal employees and third-party partner resources). - Strong written and verbal communications, especially regarding public speaking, email communications, and PowerPoint presentations. - Ability to work cross-functionally and partner with both colleagues and business leaders to influence at all levels of the organization. - Self-starter, process-orientated problem solver, with the ability to manage multiple efforts and balance work strategically. You have no problem working in the gray. - Strong organization skills and ability to prioritize work in a deadline driven environment. Detail-oriented is an absolute must. - Preferred if candidate brings strong knowledge of Tier 1 creative and content production, including production operations, rights and usage management, talent and asset licensing, vendor management, budgeting, workflow governance, resourcing, and delivery planning, enabling effective planning, operational management, cross functional coordination, and informed decision making across complex programs and activations. - Proficiency in using digital tools and platforms - specifically, strong command of PowerPoint is required, and the ability to tell a story and complex narrative through slides; familiarity with Adobe Workfront would be a great value-add; the team heavily uses AI, and the candidate must either be "all-in" on learning and scaling (training is provided by the company) - or, proven experience of solutioning problems and creating efficiencies through AI is an incredibly strong value-add. Experience: - A minimum of a bachelor's degree and at least 7 years of relevant experience - Proven experience in cross-functional & large-scale business planning, activation production, strategy, project/program planning and/or management; please note that work samples may be requested. Job Level: LEVELPF4 Pay Transparency Salary Range: $100,000-$143,000 Overtime eligible: Exempt Discretionary bonus eligible: Yes Sales bonus eligible: No Actual base salary will be determined based on several factors but not limited to individual's experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program. Our Benefits We provide a full package of benefits for employees - and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work.Click hereto discover more about our comprehensive benefit options or visit our NYL Benefits Site. Our Commitment to Inclusion At New York Life, fostering an inclusive workplace is fundamental to who we are and how we serve our communities. We have a longstanding commitment to creating an environment where individuals can contribute their best and succeed together. This foundation is rooted in our core values of humanity and integrity, ensuring that every employee feels valued and supported. By embracing a broad range of perspectives and experiences, we achieve greater success and fulfill our promise of providing financial security and peace of mind to families across all communities. Click here to learn more about New York Life's leadership in this space. Recognized as one of Fortune's World's Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We're proud that due to our mutuality, we operate in the best interests of our policy owners. To learn more about career opportunities at New York Life, please visit the Careers page of www.NewYorkLife.com. Job Requisition ID: 94022
Senior Associate, Experience & Digital Marketing, Business Planning Senior Production & Portfolio
New York LifeAt New York Life, our 180-year legacy of purpose and integrity fuels our future. As we evolve into a more technology-, data-, and AI-enabled organization, we remain grounded in the values that drive lasting impact. Our diverse business portfolio creates opportunities to make a difference across industries and communities—inviting bold thinking, collaborative problem-solving, and purpose-driven innovation. As a Fortune 100 mutual company, we offer a place to grow your skills, contribute to meaningful work, and deliver solutions that matter. Our Benefits We provide a full package of benefits for employees – and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Our Commitment to Inclusion At New York Life, fostering an inclusive workplace is fundamental to who we are and how we serve our communities. We have a longstanding commitment to creating an environment where individuals can contribute their best and succeed together.
Role Description The Business Planning team is part of the Experience & Digital Marketing organization (EDM). As EDM brings an increasing number of capabilities in-house, Business Planning plays a critical role in coordinating and driving the integration, sequencing, and delivery of workstreams into the broader portfolio. This is delivered through: - Management of EDM’s integrated business plan, roadmap, and portfolio of work. - Mobilization and delivery management of large-scale, cross-functional programs and production that support EDM’s strategic goals and activations. - Synthesis and packaging of complex work into clear plans and narratives. - Empowerment of EDM employees to organically grow, connect, and collaborate to achieve business outcomes. What great looks like in this role: - You are a motivated, energetic, adaptable, and extremely detail-oriented candidate. - You can seamlessly plan, coordinate, and drive a diverse portfolio of large-scale, cross-functional programs and activations. - You think at the portfolio level, understanding how individual programs connect and where dependencies exist. - You are eager to engage with and listen to employees and partners of all levels. - You have strong teamwork skills, excellent written and verbal communications, and the capacity to work cross-functionally. - You take initiative and are a process-oriented problem solver & critical thinker. - You have incredibly strong organizational skills and the ability to prioritize work in a deadline-driven environment. Qualifications - Experience within a marketing, creative, content, digital, or customer experience organization. - Strong collaboration and teamwork skills. - Strong written and verbal communications, especially regarding public speaking, email communications, and PowerPoint presentations. - Ability to work cross-functionally and partner with both colleagues and business leaders. - Self-starter, process-oriented problem solver. - Strong organization skills and ability to prioritize work in a deadline-driven environment. - Preferred if candidate brings strong knowledge of Tier 1 creative and content production. - Proficiency in using digital tools and platforms, specifically strong command of PowerPoint. Requirements - A minimum of a bachelor’s degree and at least 7 years of relevant experience. - Proven experience in cross-functional & large-scale business planning, activation production, strategy, project/program planning and/or management. Benefits - Full package of benefits for employees, including leave programs, adoption assistance, and student loan repayment programs. - Annual discretionary bonus eligibility. - Participation in an incentive program.
Role Description We are looking for data-driven people to own and scale our digital marketing efforts across paid advertising, social media, search, and lead generation channels. This role is responsible for developing, executing, and optimizing campaigns that drive qualified leads, customer acquisition, brand awareness, and revenue growth. You will manage advertising budgets, analyze performance data, identify growth opportunities, and continuously improve marketing effectiveness. The ideal candidate combines analytical thinking, creativity, strong execution skills, and a deep understanding of modern digital marketing platforms. We expect candidates to use AI in daily workflows across research, ideation, drafting, design iteration, quality checks, and delivery acceleration. AI usage is a core execution requirement, not optional tooling. Qualifications - 3+ years hands-on Google Ads experience (certification is a baseline, not proof of skill) - Agency background managing multiple client accounts preferred; these tend to be the stronger doers - Fluent English - Client experience in the US, Canada, Europe, or Australia (not India-only, and not Philippines-based serving only India) - Verifiable references: live client sites or campaigns we can independently screen - A doer who runs with the work; comfortable using AI in the workflow - Bonus: can automate reporting via Codex, which removes the need for a separate reporting manager Requirements - Build, launch, and manage Google Ads campaigns across Ajaia's products, starting with AI training as the first product - Own keyword and competitor research; find the actual search language buyers use, separating informational from transactional intent - Match campaigns to the right landing pages and the full sales funnel, from top-of-funnel info seekers to bottom-of-funnel conversions - Drive measurable, low-cost leads that convert, not vanity traffic - Work inside a repeatable, productized process so new products spin up by swapping product, pages, and keywords - Likely start on the Nao Medical account to prove competence, then scale to Ajaia - Can actually build ads, not just report: ad groups, settings, sitelinks, character limits, line 1/2/3 copy Benefits - Competitive base salary + performance incentives - Professional development opportunities - Paid time off (PTO)
Digital Engagement Specialist
Penn State UniversityPenn State is a leading state university with 24 campuses throughout the state of Pennsylvania. The institution offers its student body a broad range of academi
Title: Part-Time Digital Engagement Specialist Location: Erie United States remote type Remote locations Penn State Erie, The Behrend College time type Part time Job Description: APPLICATION INSTRUCTIONS: - CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete the internal application process. Please do not apply here, apply internally through Workday. - CURRENT PENN STATE STUDENT (not employed previously at the university) and seeking employment with Penn State, please login to Workday to complete the student application process. Please do not apply here, apply internally through Workday. - If you are NOT a current employee or student, please click "Apply" and complete the application process for external applicants. Approval of remote and hybrid work is not guaranteed regardless of work location. For additional information on remote work at Penn State, see Notice to Out of State Applicants. JOB DESCRIPTION AND POSITION REQUIREMENTS Pennsylvania Sea Grant, one of 34 national Sea Grant programs is supported by the National Oceanic and Atmospheric Administration (NOAA) and the Pennsylvania State University. The mission is to enhance the use and conservation of Pennsylvania's coastal, marine, and Great Lakes resources to create a healthy environment, resilient and inclusive communities, and a strong and sustainable economy. Pennsylvania Sea Grant seeks a part-time creative and detail-oriented Digital Engagement Specialist to join our dynamic team. This role is ideal for someone who has strong social media and online content management skills and is passionate about digital storytelling. The specialist will be primarily responsible for creating and managing content for social media platforms, email newsletters, and the program's website. The successful candidate should have a strong interest in building authentic relationships through community engagement and connecting with various groups within Pennsylvania and the broader National Sea Grant College Program (Sea Grant), the National Oceanic and Atmospheric Administration (NOAA), and Penn State University. This role also involves tracking how posts and emails perform, staying on top of social media trends and frequently collaborating with Pennsylvania Sea Grant staff, other Sea Grant communicators, and other stakeholders. Primary Duties: - Create social media content and visuals that connect with community members across LinkedIn, Instagram, and Facebook - Build and maintain online and social media calendars so we're sharing the right messages at the right time - Research our audiences, create regular social media performance reports, and analyze performance data to improve our content strategy - Assist with building email newsletters in Constant Contact that people will want to read - Assist with development and maintenance of online content - Create, curate, and organize visual tools We're Looking for Someone Who: - Writes well for different audiences and platforms - Has experience with email platforms like Constant Contact (or eagerness to learn) - Understands what performs on LinkedIn, Instagram, Facebook and YouTube - Can look at performance data and spot patterns without getting overwhelmed by spreadsheets - Stays organized when juggling multiple projects and catches the details - Jumps in with new ideas and isn't afraid to try things in a busy, collaborative environment MINIMUM EDUCATION, WORK EXPERIENCE & REQUIRED CERTIFICATIONS Bachelor's Degree Experience working with social media platforms (as described), online content development and management, WordPress, and Constant Contact. Experience in photography, videography, and other visual communications tools preferred but not required. SALARY & BENEFITS The hourly rate for this position is ~$20.00. BACKGROUND CHECKS/CLEARANCES Employment with the University will require successful completion of background check(s) in accordance with University policies. CAMPUS SECURITY CRIME STATISTICS Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act and the Pennsylvania Act of 1988, Penn State publishes a combined Annual Security and Annual Fire Safety Report (ASR). The ASR includes crime statistics and institutional policies concerning campus security, such as those concerning alcohol and drug use, crime prevention, the reporting of crimes, sexual assault, and other matters. The ASR is available for review here. EEO IS THE LAW Penn State is an equal opportunity employer and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact 814-865-1473. The Pennsylvania State University is committed to and accountable for advancing equity, respect, and belonging. We embrace individual uniqueness, as well as a culture of belonging that supports equity initiatives, leverages the educational and institutional benefits of inclusion in society, and provides opportunities for engagement intended to help all members of the community thrive. We value belonging as a core strength and an essential element of the university's teaching, research, and service mission. Federal Contractors Labor Law Poster PA State Labor Law Poster Penn State Policies Copyright Information Hotlines


