• Lead product marketing for the product launches — partner with Product, Sales, and Marketing to define positioning and messaging, build the go-to-market plan, and drive launch readiness end to end. • Own and develop messaging frameworks across the product portfolio, grounded in real audience and market research, and keep messaging consistent across every internal and external touchpoint. • Build the materials that enable Sales and Customer Success — pitch decks, one-pagers, battle cards, and the tools that translate product value into the language district buyers actually use. • Coordinate go-to-market planning and execution across teams — gathering inputs, clarifying priorities, and keeping launches aligned and on schedule. • Run win/loss interviews, competitive analysis, and qualitative customer research, then synthesize and share findings so they actually shape strategy and future PMM work. • Carry marketing for Inquiry Journeys and the broader portfolio as priorities shift across the year.

• Own CreativeX's positioning and messaging. You'll define how the market understands CreativeX — not just what the platform does, but why it matters and why now. You'll build messaging frameworks that work across a multi-persona audience: Insights and Analytics teams who care about attribution and opportunities to apply learnings at scale, Marketers and Commercial leaders who care about revenue and growth, Media teams that care about campaign performance, and Content and Creative teams that care about scaling big ideas and delivering effective assets. • Drive product launches that deliver growth and discussion. You'll own the launch process end-to-end - from early collaboration with Product and Engineering through to go-to-market execution with Sales and Customer Experience - and drive awareness, pipeline, sales, and adoption. Every launch should have a clear narrative, a measurable objective, and a plan that translates product innovation into commercial success. • Build competitive intelligence into a strategic asset. Our market is competitive and shifting fast. You'll develop and maintain a structured competitive intelligence program that gives Product and GTM the tools we need to win and differentiate. • Enable growth with content and tools that get used. You'll develop sales enablement content - pitch decks, one-pagers, objection handling guides, ROI frameworks — that accelerate deal velocity and improve win rates. You'll build tight feedback loops with Sales so that enablement stays grounded in what buyers actually ask and care about. • Translate technical depth into compelling storytelling. CreativeX's platform is sophisticated — AI-powered creative scoring, quality measurement at scale, deep integrations across the digital media ecosystem. You'll work closely with Product and Engineering to understand what's being built, then translate that into language a CMO and a marketing analyst both find compelling — without losing precision for either. • Set a high bar for content quality. Everything PMM produces — a launch blog post, an analyst briefing, a competitive one-pager — should reflect CreativeX's voice: clear, confident, and free of marketing jargon. You'll care about craft. • Support partner and co-marketing narratives. As CreativeX's partner ecosystem grows, you'll develop positioning frameworks and co-marketing assets that articulate joint value with technology and platform partners — helping the business show up consistently and compellingly in partner contexts.

• Define and execute comprehensive go‑to‑market plans for product launches and solution enhancements. • Operate as a true self‑starter—identifying gaps, building plans independently, and driving initiatives forward with minimal oversight. • Develop clear positioning, messaging, and value propositions for both technical and executive audiences. • Own end‑to‑end development of marketing assets, including presentations, product sheets, case studies, landing pages, and digital content. • Design visually compelling materials using modern graphic design tools, maintaining a high standard of brand consistency and professionalism. • Partner with demand generation to execute integrated, multi‑channel campaigns. • Build and manage email marketing programs, including campaign strategy, segmentation, and performance optimization. • Develop automated nurture streams that move prospects through the funnel and generate measurable pipeline impact. • Conduct market research, competitive analysis, and voice‑of‑customer interviews. • Translate complex technical concepts into clear, compelling messaging tailored to defined personas. • Work closely with product management and engineering to align product development with market needs. • Champion the MISTRAS brand and acoustic emissions product offering through trade shows, webinars, and industry engagement.

• Design, develop, and maintain Anaplan models for headcount planning, quota planning, revenue forecasting, and ROI analysis • Lead model-building efforts end-to-end from requirements gathering to ongoing support • Partner with business model owners and analytics teams to translate planning needs into scalable solutions • Improve existing models focusing on performance, usability, auditability, and governance • Build and enhance data integrations between Anaplan and other business systems • Troubleshoot production issues and implement solutions to reduce future risks • Use Hex and AI-assisted workflows to improve analysis and overall team productivity • Serve as a senior technical partner to stakeholders by providing updates and creating clear documentation