Product Marketing Manager
Location
United States
Posted
1 day ago
Salary
0
Seniority
Lead
Job Description
Product Marketing Manager
MISTRAS Group
• Define and execute comprehensive go‑to‑market plans for product launches and solution enhancements. • Operate as a true self‑starter—identifying gaps, building plans independently, and driving initiatives forward with minimal oversight. • Develop clear positioning, messaging, and value propositions for both technical and executive audiences. • Own end‑to‑end development of marketing assets, including presentations, product sheets, case studies, landing pages, and digital content. • Design visually compelling materials using modern graphic design tools, maintaining a high standard of brand consistency and professionalism. • Partner with demand generation to execute integrated, multi‑channel campaigns. • Build and manage email marketing programs, including campaign strategy, segmentation, and performance optimization. • Develop automated nurture streams that move prospects through the funnel and generate measurable pipeline impact. • Conduct market research, competitive analysis, and voice‑of‑customer interviews. • Translate complex technical concepts into clear, compelling messaging tailored to defined personas. • Work closely with product management and engineering to align product development with market needs. • Champion the MISTRAS brand and acoustic emissions product offering through trade shows, webinars, and industry engagement.
Job Requirements
- 7+ years of product marketing experience in B2B industrial, instrumentation, or technology environments.
- Demonstrated self‑starter with a track record of independently driving initiatives from concept through execution.
Benefits
- Equal employment opportunity
- Smoking is prohibited in all indoor areas of the Company
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