Taking the work out of document workflow.
Web Optimization and Personalization Manager
Location
United States
Posted
3 days ago
Salary
$150K / year
Seniority
Senior
Job Description
Web Optimization and Personalization Manager
PandaDoc
• Own conversion rate optimization: Turbo-charge conversion rates across our self-serve and sales journeys, from the homepage to pricing to demo request. • Run the web experimentation program: Design, prioritize, and ship A/B, multivariate, and split-URL tests across pandadoc.com. • Optimize for agentic experience: Make pandadoc.com convert for AI agents as well as people. • Partner on personalization: Work with the Web Experience Manager to shape and test personalization for direct, returning, and high-intent traffic. • Own the experimentation stack: Lead the evaluation and final decision on our experimentation and personalization tooling. • Turn data into decisions, then scale them: Partner with our data team to build the reporting that ties web conversion to pipeline and revenue. • Collaborate cross-functionally: Align with Growth, RevOps, SEO, Design, and Web Development so that winning tests ship, scale, and stick.
Job Requirements
- 3-5 years in conversion rate optimization, experimentation, or growth, preferably in B2B SaaS
- Proven track record owning an A/B testing program end to end, with measurable conversion lift you can speak to
- Hands-on experience with experimentation and analytics tools such as VWO, Optimizely, StatSig, Amplitude, Google Analytics 4, and Hotjar
- Strong statistical literacy, including significance testing, sample-size planning, and guardrail metrics
- Working understanding of how large language models read, cite, and act on web content, including answer engine optimization, structured content, and emerging standards like llms.txt and MCP
- Comfort in a modern web stack (Next.js and Contentful), with enough HTML, CSS, and JavaScript to reason about how a test is implemented
- Experience partnering with Design, Engineering, and Analytics to move from idea to live test.
Benefits
- Employees may be able to purchase company stock (or receive annual bonuses)
- Employees (and their families) may enroll in the company's medical, dental, vision, short & long term disability, life insurance, FSA and 401k plans.
- Employees will also receive 13.34+ hours of paid time off per month
- 6 self care days
- birthday PTO day
- 12 company paid holidays off per year.
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