Therapeutic Area Communications Associate Director
Location
United States
Posted
2 days ago
Salary
$144.1K - $205.8K / year
Seniority
Lead
No structured requirement data.
Job Description
Therapeutic Area Communications Associate Director
Astellas Pharma
Role Description This role serves as the primary point of contact for US brand business teams and the US Commercial and Medical Affairs Communications network for one or more priority brands. The role requires a strategic, insights-driven approach to external and internal brand communications, with a focus on fostering business growth, building stakeholder trust, and ensuring impactful, aligned execution across US market. Responsibilities and Accountabilities: - External Communications (75%) - Brand Communications - Working with brand leads, act as the point of contact for US brand business teams for assigned priority brand(s). - Foster business growth and stakeholder trust through a deep understanding and passion for the science, data and business priorities, leading co-creation of external brand communication campaigns. - Develop and deliver external communications campaigns for patients and/or HCPs to educate on brand value or disease awareness, aligned with business and medical strategy. - Identify and leverage robust insights to shape effective external brand communication campaigns and ensure high-quality execution through planning and content development. - Design and execute integrated omnichannel campaigns incorporating innovative engagement approaches, including partnerships with social media influencers (e.g., patients, physicians and other HCPs) to expand reach, credibility and impact. - Establish measurable outcomes for external communication campaigns in the US market, using findings to refine strategies and tactics. - Lead strategic communications for major US regulatory milestones, data milestones and US scientific congresses. - Develop and execute media engagement strategies, including development of core message frameworks. - Lead media training for US brand spokespeople. - Identify and execute strategic US media opportunities to position brands and senior commercial and medical affairs leaders as thought leaders. - Lead strategic projects to support additional business growth or enhance the capabilities of the US Brand communications team. - Issues Management - Proactively monitor and analyze US media to identify and manage brand-related issues that may impact stakeholder trust or Company reputation. - Provide strategic counsel to US brand business teams on brand-related issues. - Lead communications planning and execution for US brand-related issues, including Supply Chain disruption and crisis scenarios. - Internal Communications (25%) - Develop and execute internal communication strategies that inspire and engage brand teams to deliver on behalf of patients and the Company. - Establish metrics to measure the impact and effectiveness of internal communications programs. - Cross-Functional Collaboration - Collaborate with Corporate, R&D Communications and IR to ensure alignment on brand-related communications and issues overall. - Informs and/or collaborates with Corporate, R&D Communications and IR as appropriate on brand-related communications and issues. Qualifications - Bachelor's or advanced degree in Communications, Public Relations, Life Sciences or a related field. - Minimum of 8 years' experience in regional and/or local communication roles within the pharmaceutical or biopharma sector. - Demonstrated ability to manage projects and align multiple stakeholders. - Hands-on experience with healthcare systems, regulatory environments and communications dynamics in key markets. - Strong business communications acumen gained through experience in the pharmaceutical or biopharma sector. - Experience in planning and executing communication campaigns for regulatory milestones data announcements and congresses. - Demonstrated experience developing and executing external communications campaigns for patient and/or HCP audiences to support brand or disease education. - Experience leveraging digital engagement approaches, including social media influencers, to extend reach and influence. - Proven ability to lead brand launches with demonstrable impact. - Ability to build authentic relationships and trust with stakeholders across diverse markets. - Deep understanding of healthcare systems, regulatory environments, and market dynamics. - Exceptional English written and verbal communication skills, with the ability to distil complex scientific information into clear and compelling messages. - Effective management of multiple priorities in a fast-paced, matrixed environment. Benefits - Medical, Dental and Vision Insurance. - Generous Paid Time Off options, including Vacation and Sick time, plus national holidays including year-end shut down. - 401(k) match and annual company contribution. - Company paid life insurance. - Annual Corporate Bonus and Quarterly Sales Incentive for eligible positions. - Long Term Incentive Plan for eligible positions. - Company fleet vehicle for eligible positions. - Referral bonus program.
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Communications Specialist
Cynet CorpHeadquartered in the Washington, D.C. metro area, Cynet Health is a Joint Commission-certified workforce solutions company that helps our clients realize their talent potential through custom staffing & recruiting solutions.
Role Description Cynet Health is looking for a creative, self-driven Communications Specialist to own day-to-day social content across our four brand pages. This is a hands-on content and engagement role for someone who can turn ideas into scroll-stopping posts, write in a distinct brand voice, build genuine community on LinkedIn, and keep a consistent publishing rhythm across multiple audiences. Healthcare staffing experience is a strong plus. *** To apply, submit your resume and a portfolio or samples of social media content you have created *** What you'll do: - Create content for four brand pages — plan, write, and publish social content for Cynet Health, Cynet Locums, Cynet Systems, and Cynet Health Canada, each with its own voice and audience. - Focus on LinkedIn and Facebook — develop engaging post copy and content for our primary channels, with LinkedIn as the priority platform. - Build community on LinkedIn — actively engage with our audience by responding to comments, joining relevant conversations, connecting with industry voices, and growing meaningful engagement around each brand. - Own the content calendar — maintain a consistent posting schedule across all pages and plan content around campaigns, awareness dates, and industry moments. - Write strong hooks — craft post copy that opens with a compelling first line and drives engagement, not generic filler. - Partner with our design team — work with our in-house graphic designers to bring posts to life visually, providing clear creative direction for graphics and video. - Manage reputation — monitor and respond to reviews on Glassdoor, Indeed, and Google. - Track what works — monitor engagement metrics and use insights to continuously improve content performance. Qualifications - 2+ years of hands-on social media content and community engagement experience, ideally managing multiple brand accounts. - A portfolio of social content and copy you personally created. - Excellent written English with a sharp sense of brand voice and tone. - Strong understanding of LinkedIn best practices and community building, plus Facebook. - Comfort directing designers — able to brief and collaborate with creative team members rather than design from scratch. - Healthcare, staffing, or recruitment industry experience is a strong plus. - Self-directed and organized — able to manage a multi-brand calendar with minimal oversight. Company Description Cynet Health is a TJC-certified staffing and workforce solutions company headquartered in the Washington, D.C. metro area. Since 2016, Cynet has grown to a presence in all 50 states and a team of more than 3,000 people across the US, Canada, the Philippines, and India. You will join a passionate marketing team building the brand across multiple divisions, with real ownership of the content and community that represent Cynet to the world.


