• Entwicklung von eeden vom Technologieführer zur globalen Ingredient Brand im chemischen Textilrecycling • Strategie & Markenführung durch Schärfung und Durchsetzung der Markenidentität als technologischer Leader • Übersetzung der langfristigen Vision in quartalsweise exekutierbare Kommunikations- und Marketingpläne • Entwicklung zielgruppenspezifischer Narrative für B2B-Entscheider:innen, Investor:innen und die breite Öffentlichkeit • Strategische Dosierung zwischen gezielter Nischenpräsenz und Marktpräsenz • Platzierung von Key-Personen als Expert:innen in Diskursen • Verzahnung von Markt- und Arbeitgebermarke • Aufbau und Steuerung eines Netzwerks zu globalen Leitmedien • Entwicklung von Brand-Toolkits und Guidelines für Partner • Führung des LinkedIn-Auftritts • Konzeption und Umsetzung von Messeständen und Event-Präsenzen • Auswahl und Steuerung von Agenturen und Freelancern

• support the development and execution of internal and external communications • responsible for creating and managing content across multiple channels • coordinate and manage incoming communications requests • support development of marketing materials such as one-pagers, flyers, presentations, and other collateral • assist with website updates and content management • create or support graphic design needs aligned with brand standards • collaborate with internal teams to gather information • support conference and event communications

Role Description Cynet Health is looking for a creative, self-driven Communications Specialist to own day-to-day social content across our four brand pages. This is a hands-on content and engagement role for someone who can turn ideas into scroll-stopping posts, write in a distinct brand voice, build genuine community on LinkedIn, and keep a consistent publishing rhythm across multiple audiences. Healthcare staffing experience is a strong plus. *** To apply, submit your resume and a portfolio or samples of social media content you have created *** What you'll do: - Create content for four brand pages — plan, write, and publish social content for Cynet Health, Cynet Locums, Cynet Systems, and Cynet Health Canada, each with its own voice and audience. - Focus on LinkedIn and Facebook — develop engaging post copy and content for our primary channels, with LinkedIn as the priority platform. - Build community on LinkedIn — actively engage with our audience by responding to comments, joining relevant conversations, connecting with industry voices, and growing meaningful engagement around each brand. - Own the content calendar — maintain a consistent posting schedule across all pages and plan content around campaigns, awareness dates, and industry moments. - Write strong hooks — craft post copy that opens with a compelling first line and drives engagement, not generic filler. - Partner with our design team — work with our in-house graphic designers to bring posts to life visually, providing clear creative direction for graphics and video. - Manage reputation — monitor and respond to reviews on Glassdoor, Indeed, and Google. - Track what works — monitor engagement metrics and use insights to continuously improve content performance. Qualifications - 2+ years of hands-on social media content and community engagement experience, ideally managing multiple brand accounts. - A portfolio of social content and copy you personally created. - Excellent written English with a sharp sense of brand voice and tone. - Strong understanding of LinkedIn best practices and community building, plus Facebook. - Comfort directing designers — able to brief and collaborate with creative team members rather than design from scratch. - Healthcare, staffing, or recruitment industry experience is a strong plus. - Self-directed and organized — able to manage a multi-brand calendar with minimal oversight. Company Description Cynet Health is a TJC-certified staffing and workforce solutions company headquartered in the Washington, D.C. metro area. Since 2016, Cynet has grown to a presence in all 50 states and a team of more than 3,000 people across the US, Canada, the Philippines, and India. You will join a passionate marketing team building the brand across multiple divisions, with real ownership of the content and community that represent Cynet to the world.

• Play a pivotal role in delivering strategic, impactful communications • Lead a team of two other communications staff • Work closely with colleagues across the fundraising, policy, research and services departments • Deliver clear and compelling storytelling • Maximise visibility across media, digital platforms and key stakeholder networks • Raise the profile of impact and support fundraising efforts • Develop all website, press and social media content for charity appeals • Market the charity’s Support and Healthcare services • Coordinate the charity’s response to any crisis communications • Establish effective systems/processes for gathering and managing case studies • Draft and issue press releases and media statements • Develop relationships with key press, media and communications stakeholders