We turn textile waste into tomorrow’s resources.
Brand & Communications Lead
Location
Germany
Posted
2 days ago
Salary
0
Seniority
Senior
Job Description
Brand & Communications Lead
eeden
• Entwicklung von eeden vom Technologieführer zur globalen Ingredient Brand im chemischen Textilrecycling • Strategie & Markenführung durch Schärfung und Durchsetzung der Markenidentität als technologischer Leader • Übersetzung der langfristigen Vision in quartalsweise exekutierbare Kommunikations- und Marketingpläne • Entwicklung zielgruppenspezifischer Narrative für B2B-Entscheider:innen, Investor:innen und die breite Öffentlichkeit • Strategische Dosierung zwischen gezielter Nischenpräsenz und Marktpräsenz • Platzierung von Key-Personen als Expert:innen in Diskursen • Verzahnung von Markt- und Arbeitgebermarke • Aufbau und Steuerung eines Netzwerks zu globalen Leitmedien • Entwicklung von Brand-Toolkits und Guidelines für Partner • Führung des LinkedIn-Auftritts • Konzeption und Umsetzung von Messeständen und Event-Präsenzen • Auswahl und Steuerung von Agenturen und Freelancern
Job Requirements
- Mehrjährige Erfahrung im Brand Management, idealerweise im Ingredient Branding oder in B2B- und Deep-Tech-Umfeldern
- Fähigkeit, komplexe technische Innovationen in präzise Narrative für diverse Stakeholder zu übersetzen
- Nachweisbare Erfolge in internationaler Pressearbeit und im Aufbau von Thought Leadership für C-Level
- Hands-on-Mentalität und konsequente Priorisierung nach strategischem Impact
- Teamplayer-Mentalität und Lust auf Startup-Umfeld, mit Fokus auf Zusammenarbeit mit Business Development Team
- Sicherer Umgang mit KI-Tools, um Output als Solo-Funktion zu skalieren
Benefits
- wettbewerbsfähige Bezahlung
- betriebliche Altersvorsorge
- jährliches Gesundheitsbudget
- Zuschuss zum EGYM Wellpass
- Zuschuss zum Deutschland-Ticket oder einer lokalen Wertkarte
- Möglichkeit zum Bikeleasing
- starkes Team mit offener, wertschätzender Kultur
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