• Guiding an implementation for a CRM, CDP, and/or Marketing Automation system from beginning to end, leading the documentation and planning process, all the way through writing requirements for the implementation of the actual code. • Recognize opportunities and solutions to key business challenges through technology, recommending additional tools and providing guidance on getting more value out of current tools, along with designing entire Martech stacks from scratch. • Provide specifications and requirements for the internal technical team, working with the technical project manager and engineers to ensure a successful outcome. • Leading implementation projects and consistently communicating on project deliverables with clients. • Acting as an SME (Subject Matter Expert) on certain sales presentations and standup meetings with clients, with the ability to speak confidently about their deliverables, ideas, and best practices. • Marketing analytics and reporting support as needed. Understanding user journeys, marketing automation, and customer data. • Understand multi/omni channel transactional and marketing messaging. • A good understanding of user states, events, and user journey mapping.

• Support sales teams by designing and architecting tailored IT solutions • Build and maintain technical relationships with OEM partners • Develop and manage lab and demonstration environments • Deliver customer presentations, demonstrations, and proof-of-concept engagements • Assist with RFIs, RFPs, RFQs, solution documentation, and architectural diagrams • Collaborate with Sales, Engineering, and Project Management teams on solution delivery • Provide technical expertise during customer engagements and deployments • Identify opportunities to expand services and add customer value • Maintain relevant certifications aligned with strategic technologies • Contribute to marketing efforts such as blogs, white papers, and technical content.

• Develop and execute technical win strategies against incumbent DMS providers, including CDK, Reynolds, and Tekion • Lead executive-level discovery sessions to uncover operational inefficiencies and platform limitations • Deliver advanced, workflow-driven demonstrations across sales, F&I, service, parts, and accounting • Map Pinewood.AI capabilities directly to financial performance, scalability, and operational impact • Surface and resolve technical objections early, eliminating perceived migration or integration risk • Support RFP responses, security reviews, compliance assessments, and technical due diligence processes • Design and deliver proof-of-concept engagements that demonstrate measurable workflow improvements • Anticipate and neutralise competitive FUD around integration, conversion risk, uptime, reporting depth, and compliance • Partner closely with Account Executives to control deal narrative, pacing, and competitive positioning

• Develop and maintain the architecture blueprint across applications, data, cloud, integrations, and security. • Define architectural principles, reference architectures, reusable patterns, and engineering standards. • Establish governance models and ensure engineering teams adhere to architectural guidelines. • Build multi year technology roadmaps aligned with business and digital transformation goals. • Evaluate emerging technologies (AI/ML, IoT/Edge, automation, analytics, compute platforms) and drive POCs. • Provide technical thought leadership to influence forward-looking architecture. • Guide large-scale system architectures, cloud-native solution designs, and modernization initiatives. • Ensure design alignment to availability, performance, reliability, cost, security, and compliance needs. • Collaborate with product and engineering teams to translate business solutions into technical architectures. • Architect enterprise data ecosystems including governance, pipelines, MDM, analytics, and AI. • Lead cloud architecture across Azure/AWS/GCP, ensuring optimal design, scaling, and security. • Define enterprise integration patterns—API-led, event-driven, microservices, and streaming. • Partner with security engineering to embed zero-trust principles, IAM, encryption, and compliance frameworks. • Ensure systems and data flows are designed with governance and risk management best practices. • Engage with C level leaders, engineering directors, product owners, and business partners. • Mentor engineering teams and elevate architectural maturity across the organization. • Communicate architectural strategies, decisions, risks, and tradeoffs effectively.