• Analyzing performance data to guide cross-channel budget allocation and optimize media investment across the funnel • Supporting the development and execution of integrated full-funnel media strategies aligned to client business goals and customer journey stages • Driving strategic planning across Paid Search, Paid Social, and Programmatic channels including Display, Video, CTV, OTT, Audio, and DOOH • Partnering with activation, creative, and analytics teams to ensure aligned strategy and seamless campaign execution • Developing strategic recommendations across media mix, audience targeting, creative strategy, KPIs, and measurement frameworks • Stewarding paid media budgets through initial planning, in-flight reallocations, optimization opportunities, and incremental investment scenarios • Conducting audience research, competitive analysis, and market intelligence using tools such as Pathmatics, GWI, Resonate, and platform insights • Monitoring pacing, performance trends, and optimization opportunities to improve efficiency and drive business outcomes • Leading testing and learning initiatives across channels to support continuous innovation and performance improvement • Delivering strategic insights, performance updates, and recommendations through client-facing presentations, reports, and planning documents • Building deep expertise in client industries, omni-channel retail dynamics, seasonal trends, and evolving consumer behavior • Staying current on emerging media platforms, industry trends, and best practices while contributing strategic guidance for both existing and prospective clients

• Connect with patients on the Medsien platform • Build rapport quickly and communicate program benefits with clarity and empathy • Listen to patient concerns, handle objections with compassion, and help them feel supported • Guide patients step-by-step through the enrollment process with patience and professionalism • Manage your patient call pipeline and follow up as needed to ensure smooth enrollment • Accurately document all interactions and outcomes in Medsien’s systems • Collaborate with the clinical operations team to ensure patients are welcomed into ongoing care programs

• Responsible for preparing and negotiating software license and service agreements • Drafting and negotiating of software license agreements and professional services agreements • Reviewing RFPs, Tenders, RFIs, and RFQs • Advising sales management of contractual rights and obligations • Interpreting contract policies and operating practices

• CRM Management • MLS Lists Pulling • Skip Tracing & Lead Management • Sale & Rental COMPs Pulling • Property Management • Phone Management • Outbound & Inbound Marketing (SMS, Direct Mail, RVMs)