• Responsible for day to day operations, training and management of different teams to achieve targeted Service Levels and delegate tasks to the appropriate team member. • Conducts regular transaction monitoring and call reviews for the purposes of quality assurance, coaching and training. • Develop team schedules and assist in the successful onboarding and training of team members. • Create and communicate a clear list of expectations and goals for team members to follow. • Offer emotional support to project team members and make people feel valued. • Maintain frequent communication to offer encouragement, amend tasks, and provide updates on goal progress. • Implement incentives to keep the team motivated and focused on their daily tasks project goals. • Provide frequent feedback on employee performance, address weaknesses or inefficiencies, and offer support to improve skill gaps. • Nurture collaboration amongst team members. • Write project reports as necessary. • Reward team members for their continued efforts and celebrate accomplishments.

• Work directly with the manager to develop and manage comprehensive media plans for all assigned clients, owning the process from initial strategy through execution. • Conduct deep target audience and competitive research using traditional tools (e.g., Nielsen, Comscore, MRI-Simmons) paired with modern AI research tools to build precise personas and identify consumer habits. • Translate research insights into actionable media strategies, determining the optimal mix across traditional, digital, programmatic, and social channels to achieve client goals. • Allocate the advertising budget across different platforms and timeline schedules to maximize reach and frequency, while developing and maintaining the master campaign flowchart for agency and client teams. • Review and evaluate emerging partner opportunities and media vehicles, crafting clear, client-facing POVs (Points of View) and recommendations. • Ensure the timely creation, organization, and implementation of all essential campaign paperwork, including flowcharts, authorizations, buying goals, IOs (Insertion Orders), and briefs. • Partner closely with internal programmatic, social, traditional buying, and trafficking teams to ensure strategic plans are executed effectively and ad space is purchased at competitive rates. • Leverage AI tools where applicable to enhance data analysis, uncover unique audience insights, streamline repetitive planning tasks, and contribute to innovative media solutions.

• Own end-to-end delivery of a high-throughput, clinically defensible, audit-ready surgical video annotation program—driving automation-first workflows, quality (IRR/QA), and on-time dataset releases. • Stand up and run the annotation “factory” from intake → de-ID → task orchestration → annotation → QA/IRR → adjudication → dataset release + evidence pack. • Partner with clinical SMEs to operationalize a procedure-specific ontology (phases/steps, tools, anatomy, events) and convert it into clear labeling guidelines and UI rules. • Drive pre-labeling + verification workflows, implement routing based on model confidence/uncertainty, and continuously reduce human effort per labeled minute. • Implement and enforce multi-rater sampling strategy IRR reporting by label type (kappa/alpha; IoU/Dice where applicable), calibration loops and retraining for annotators QA gates + sampling plans with acceptance thresholds. • Run the disagreement workflow, manage escalation to senior annotators/clinical reviewers, and ensure guideline updates close recurring issues. • Own versioning, provenance, and release discipline—ensuring every dataset is reproducible and ships with an audit-ready Evidence Pack.

• Provide customer and technical support, including troubleshooting and installation/deployment assistance for engineers • Resolve inquiries efficiently by following support procedures, escalating complex issues to Level 2 when needed • Maintain data privacy and security compliance while collaborating effectively with customers, engineers, and internal teams