The New Leader in Healthcare Growth Marketing
Media Planner
Location
Illinois + 1 moreAll locations: Illinois | Tennessee
Posted
1 day ago
Salary
0
Seniority
Junior
Job Description
Media Planner
Unlock Health
• Work directly with the manager to develop and manage comprehensive media plans for all assigned clients, owning the process from initial strategy through execution. • Conduct deep target audience and competitive research using traditional tools (e.g., Nielsen, Comscore, MRI-Simmons) paired with modern AI research tools to build precise personas and identify consumer habits. • Translate research insights into actionable media strategies, determining the optimal mix across traditional, digital, programmatic, and social channels to achieve client goals. • Allocate the advertising budget across different platforms and timeline schedules to maximize reach and frequency, while developing and maintaining the master campaign flowchart for agency and client teams. • Review and evaluate emerging partner opportunities and media vehicles, crafting clear, client-facing POVs (Points of View) and recommendations. • Ensure the timely creation, organization, and implementation of all essential campaign paperwork, including flowcharts, authorizations, buying goals, IOs (Insertion Orders), and briefs. • Partner closely with internal programmatic, social, traditional buying, and trafficking teams to ensure strategic plans are executed effectively and ad space is purchased at competitive rates. • Leverage AI tools where applicable to enhance data analysis, uncover unique audience insights, streamline repetitive planning tasks, and contribute to innovative media solutions.
Job Requirements
- 1–2+ years of experience in media planning, preferably within an agency environment.
- Proven experience planning and managing both traditional and digital media landscapes, with a solid grasp of industry terminology.
- A strong understanding of client business objectives, with the ability to conduct competitive data analysis and interpret target media consumption data.
- Solid command of media planning processes and tools such as Guideline, Resonate, SQAD, and Vivvix, alongside experience pulling Reach & Frequency (R/F) analyses.
- Advanced skills in Microsoft Office applications (Word, Excel, PowerPoint) and a high level of comfort leveraging AI tools (such as ChatGPT, Gemini, etc.) to enhance efficiency and strategy.
- Ability to establish priorities, work independently, and drive objectives forward with minimal supervision in a fast-paced environment.
- Healthcare experience and/or a distinct passion for the healthcare industry is highly preferred.
- Bachelor’s degree in Marketing, Advertising, or a related field.
Benefits
- Competitive Salary
- Health, Dental and Vision benefit packages to fit all types of lifestyles
- Life, Short- and Long-Term Disability Insurance paid 100% by the company
- FSA / HSA Options
- 401(K) with a generous company match program
- Flexible Paid Time Off (aka- unlimited)
- Paid Parental Leave
- Hybrid and Remote work schedules available
- Employee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice)
- Employee Referral Program
Related Guides
Related Categories
Related Job Pages
More General Jobs
Surgical Video Annotation Program Lead
Codvo.aiBuilding Advance AI & Cloud Native Software Using The "Virtual Silicon Valley" Model. Let’s Talk AI, Cloud and Outcomes.
• Own end-to-end delivery of a high-throughput, clinically defensible, audit-ready surgical video annotation program—driving automation-first workflows, quality (IRR/QA), and on-time dataset releases. • Stand up and run the annotation “factory” from intake → de-ID → task orchestration → annotation → QA/IRR → adjudication → dataset release + evidence pack. • Partner with clinical SMEs to operationalize a procedure-specific ontology (phases/steps, tools, anatomy, events) and convert it into clear labeling guidelines and UI rules. • Drive pre-labeling + verification workflows, implement routing based on model confidence/uncertainty, and continuously reduce human effort per labeled minute. • Implement and enforce multi-rater sampling strategy IRR reporting by label type (kappa/alpha; IoU/Dice where applicable), calibration loops and retraining for annotators QA gates + sampling plans with acceptance thresholds. • Run the disagreement workflow, manage escalation to senior annotators/clinical reviewers, and ensure guideline updates close recurring issues. • Own versioning, provenance, and release discipline—ensuring every dataset is reproducible and ships with an audit-ready Evidence Pack.
• Provide customer and technical support, including troubleshooting and installation/deployment assistance for engineers • Resolve inquiries efficiently by following support procedures, escalating complex issues to Level 2 when needed • Maintain data privacy and security compliance while collaborating effectively with customers, engineers, and internal teams
• Lead, coach, and motivate the success team to meet and exceed service targets. • Act as the first point of escalation for agents and customers, resolving issues quickly and effectively. • Monitor performance, identify training needs, and foster continuous improvement. • Promote a collaborative, professional, and customer-focused team culture.
**What You’ll Do** - Provide customer and technical support, including troubleshooting and installation/deployment assistance for engineers - Resolve inquiries efficiently by following support procedures, escalating complex issues to Level 2 when needed - Maintain data privacy and security compliance while collaborating effectively with customers, engineers, and internal teams
