• Lead, coach, and develop a high-performing Product Development organization, including Directors, Product Managers, Developers and Coordinators • Own end-to-end product development execution from concept through commercialization across apparel and lifestyle categories • Identify emerging trends, customer behaviors, and market white space opportunities across casual sportswear, activewear, and lifestyle categories • Partner closely with Creative, Merchandising and Design to develop category-driving product strategies and commercially impactful big ideas • Establish best-in-class product development standards, SOPs, and commercialization processes

• Own the full product lifecycle from concept through launch • Translate brand vision, performance needs, and trends into technically sound, fashion-forward product • Lead development across performance knits and fleece • Create and maintain detailed tech packs including construction, measurements, materials, trims, and performance requirements • Own fit development, driving fittings to achieve optimal comfort, mobility, and silhouette • Manage prototypes, sampling, wash approvals, and shade consistency • Lead daily communication with vendors to ensure clear execution and timely progress • Maintain a deep understanding of fashion trends, consumer behavior, retail dynamics, and fabric innovation within athleisure and outerwear • Continuously research and stay ahead of fabric trends, new materials, and performance technologies • Proactively test, evolve, and elevate fabrics to improve handfeel, durability, and performance • Partner closely with the Fabric Manager to refine core fabric platforms and drive material innovation • Translate macro and micro trends—across fashion and performance—into brand-right, commercially viable product • Ensure assortments feel current, cohesive, elevated, and differentiated • Collaborate with Design to align silhouettes, color, and materials with brand DNA • Own competitive market analysis across knit and fleece categories, with a strong understanding of trends, pricing, and white space opportunities • Analyze sales performance, margin, sell-through, returns, and customer feedback to inform product decisions • Drive seasonal line plans, SKU architecture, and assortment strategies within category • Balance core, seasonal, and newness to support growth and innovation • Support pricing strategy based on product value, complexity, and market positioning • Partner with Planning, Finance, and Inventory to align product strategy with forecasts and business targets • Own and manage the product launch calendar, ensuring alignment with seasonal strategies and key commercial moments • Partner with Operations, Production, and Inventory to ensure product delivers on time and in the right selling window • Proactively manage timelines and dependencies, identifying and resolving risks early • Ensure product readiness across development, QA, merchandising, and marketing ahead of launch • Drive cross-functional alignment to support successful, on-time product launches • Partner closely with Production as a key execution partner to ensure smooth handoff from development into bulk • Ensure Production teams receive complete and accurate product information • Collaborate with Sourcing and Finance to balance cost, quality, and performance • Review QA inspection and testing reports in partnership with QA prior to shipment • Proactively identify and resolve risks across fit, fabric, construction, cost, and timing

• Own the strategy, vision and roadmap for customer configuration and onboarding — extending self-serve capabilities to support both human users and AI agents in configuring their environments. • Define and drive product requirements for customer configuration and onboarding, working closely with developer teams to ensure systems are secure and maintainable. • Lead the customer configuration product area — understanding how configuration needs vary across customer segments and building scalable, self-service capabilities that reduce operational burden. • Make evidence-based prioritisation decisions across configuration workstreams, estimating effort and value of roadmap items and communicating trade-offs transparently with stakeholders. • Define and track key product outcomes — implementing dashboards for real-time performance visibility and using data to drive continuous improvement in system reliability and customer experience. • Create and maintain a prioritised roadmap, working with your team to validate what adds value now and in future, drafting PRDs and specifications — leveraging AI to accelerate documentation. • Build long-term stakeholder relationships, implementing communications strategies and influencing effectively to drive alignment and outcomes.

• Own the strategy, vision and roadmap for both the API-as-a-product programme — engaging stakeholders across engineering, commercial, and customer teams to define, validate and iterate it continuously. • Define and drive the roadmap for role-based access control (RBAC), OAuth/SSO, and audit logging capabilities. • Ensure IAM scope expands to cover AI agents, with appropriate security and auditing controls. • Partner with security and engineering teams to implement self-serve IAM/RBAC setup for APIs, AI agents, and customers. • Define and drive a consistent framework for API definition and management across three tiers: internal domain APIs, cross-NSEC internal APIs, and external APIs for customers, brokers, and third parties. • Make evidence-based prioritisation decisions, estimating effort and value of roadmap items using AI-powered estimation tools, and communicating trade-offs transparently with stakeholders. • Define and track key product outcomes — implementing dashboards for real-time performance visibility and using data to drive continuous improvement. • Build long-term stakeholder relationships, implementing communications strategies and influencing effectively to drive alignment and outcomes.