Talent strategy and management for nonprofits.
Fractional Marketing & Communications Manager
Location
United States
Posted
2 days ago
Salary
0
Seniority
Senior
Job Description
Fractional Marketing & Communications Manager
TalentED Advisors
• Support integrated marketing and communications strategies to drive member engagement, retention, and growth across the full lifecycle. • Develop and deliver multi-channel content via campaigns, social media, print assets, and related channels aligned with E3n's mission, brand, and goals. • Write, create graphics, formulate layout, and execute email marketing campaigns; support all email campaigns with QA testing to ensure consistent rendering across email clients and screen sizes. • Create on-brand graphics utilizing tools such as Canva, Figma, and Adobe Creative Suite. • Manage email project timelines and editorial calendars and communicate with internal and external stakeholders regarding requirements, status updates, and deadlines. • Support audience segmentation and list creation in Salesforce, including importing and managing lists within HubSpot, Marketing Cloud, and Pardot for targeted campaigns. • Analyze campaign performance (e.g., open rates, click-through rates, conversions) and provide recommendations to improve future campaigns. • Develop and maintain a schedule of deployed assets across multiple channels (email, social, member portal promotions, print assets, webinars/events, and direct mail) to communicate E3n's new membership structure/tiers. • Monitor channel performance to determine what campaigns (and modes) are most effective to result in continuous improvement. • Collaborate with internal teams (Marketing, Member Success) for real-time content management. • Develop and deploy creative, strategic, organic, and paid social media strategies to engage key personas. • Maintain sales enablement tools and templates, including presentation decks, case studies, social media graphics, and related assets. • Utilize CRM and event platforms (e.g., Salesforce, Swoogo, or similar tools) to track engagement, participation, and outcomes. • Provide regular updates on progress, risks, and opportunities.
Job Requirements
- Bachelor's degree
- Self-starter with the ability to thrive in a fast-paced, results-driven organization.
- Strong organizational skills, attention to detail, and ability to work collaboratively across organizational lines and be a team player.
- Excellent written and interpersonal communication skills; writing samples are required of candidates who progress in the application process.
- Good design aesthetics and a strong ability to work within established brand guidelines.
- Experience creating and publishing content across a variety of social media platforms.
- Experience with HubSpot, Salesforce, Pardot, and Marketing Cloud, or ability/interest to learn; understanding of email marketing strategies and experience executing email campaigns.
- Experience with web content management systems and analytics; Webflow or WordPress and Google Analytics preferred.
- Experience building and deploying emails in Salesforce Marketing Cloud and Pardot; experience working with Salesforce for list creation and segmentation.
- Understanding of email marketing strategies and experience executing email campaigns.
- Experience in Figma, Canva, Adobe Creative Suite, or similar design platforms.
- Working knowledge of basic HTML/CSS as it applies to email formatting.
- Understanding of search engine optimization, answer engine optimization, and web accessibility compliance.
- Photo editing experience is a plus.
Benefits
- Remote position with no anticipated travel
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