• Develop and execute regional business plans, identify market opportunities, and lead the full sales cycle to exceed targets. • Attack long incubation customers and work with them consistently to open opportunities. • Act as the "go-to" authority on specific products, supporting sales teams with complex pitches, and offering tailored recommendations. • Support new design, customized product development, and second source opportunities by guiding the sales team to the right products and manufacturers. • Build and maintain high-level relationships with key stakeholders, clients, and partners within the assigned region. • Work closely with territory sales managers, salespeople, and reps to learn of new business opportunities, understand customers and market needs, and deepen penetration of existing customers. • Analyze regional trends as it relates to focused regional business centers, competitor activities, and regulatory changes to adjust strategies, ensuring alignment with overall business goals. • Provide expert input on product development and create training materials for internal teams regarding certain products. • Determine what new products should be added to the company’s portfolio considering likelihood of success, inventory investment, inventory turns, ROI timelines. • Broaden SEA’s manufacturer partners list by forming relationships with factories who produce like or adjacent products as used by SEA customers.

• Expand, sustain, and manage new business opportunities for Strata’s technology portfolio within the North American mining industry • Identify and pursue new customer opportunities across mining operators, contractors, consultants, OEMs, and channel partners • Develop and maintain strong relationships with existing and prospective customers, accounts, dealers, and key industry contacts • Execute territory and account growth strategies aligned with company objectives and regional sales plans • Collaborate with Account Managers to drive account growth by identifying and developing opportunities to introduce additional Strata solutions across existing customer operations • Prepare and deliver quotations, proposals, presentations, and commercial documentation • Coordinate and support submissions for Tenders, Expressions of Interest (EOIs), and Requests for Information (RFIs) • Achieve annual sales targets and business development objectives • Maintain accurate CRM records, sales forecasts, activity reporting, and opportunity tracking • Collaborate with Product Management to provide customer feedback, market insights, and product development recommendations that strengthen Strata’s competitive differentiation • Conduct customer site visits, technical presentations, and product demonstrations to support the sales process • Monitor mining industry trends, competitor activity, and market developments to support strategic planning and positioning • Represent Strata at trade shows, conferences, networking events, and customer meetings throughout North America • Support commercial negotiations and contract discussions in alignment with company objectives

• Lead end-to-end planning and execution of global student recruitment fairs • Coordinate logistics across international locations • Manage participant experience and oversee scheduling of meetings • Drive participation and revenue across assigned events • Serve as main contact for participating schools, agents, and partners

• Drive on target business growth with new and existing clients • Identify target accounts, developing them as prospects and closing them as customers • Develop a personal sales strategy and manage a pipeline to meet corporate business goals • Lead proposal development with support from our team • Provide input and guidance on the development of new solutions and services • Initiate, maintain, and cultivate strategic partnerships to increase sales and broaden service offerings • Establish relationships from the “C” suite to the shop floor