• Identify, target, and engage key decision-makers — including Procurement, Supply Chain, Operations, and Engineering leadership — at Directional Drilling companies and Operators across Western Canada. • Build and maintain a robust pipeline of active opportunities through direct outreach, relationship cultivation, and strategic account planning. • Conduct high-level commercial conversations that position WZL's value proposition and lead to awarded business. • Secure new vendor approvals, preferred supplier agreements, and long-term supply commitments. • Manage existing key accounts to protect and grow revenue, ensuring decision-makers remain engaged with WZL. • Collaborate closely with WZL's Sales and Engineering leadership to align customer needs with our capabilities and capacity. • Keep pipeline data current and accurate in CRM (HubSpot), with clear deal stages, contact records, and forecasted close dates. • Provide regular market intelligence on competitor activity, customer shifts, and emerging opportunities in the WCSB. • Represent WZL at select industry events, conferences, and customer-hosted meetings where executive access warrants attendance.

• Provide administrative support to the Business Development team • Assist with scheduling client meetings, presentations, conference calls, and industry events • Prepare proposals, presentations, reports, and client-facing materials • Track business development activities, opportunities, and follow-up items • Support RFP/RFI responses and proposal coordination efforts • Maintain organized records of prospects, contracts, and client communications • Maintain and update Salesforce CRM records, contacts, opportunities, and pipeline activity • Generate reports and dashboards for leadership and sales tracking • Ensure data accuracy and consistency across CRM systems • Assist with lead tracking, campaign management, and client outreach initiatives • Support CRM process improvements and user adoption efforts • Serve as a professional point of contact for clients and prospects • Support onboarding and ongoing communication with clients • Assist with client reporting requests and follow-up communications • Coordinate internal resources to ensure timely responses to client needs • Help maintain strong client relationships through proactive support and communication • Assist with marketing campaigns, email communications, and social media coordination • Support development of marketing collateral, newsletters, and promotional materials • Coordinate conference registrations, sponsorships, and event logistics • Maintain marketing content libraries and branded materials • Help monitor marketing performance metrics and campaign effectiveness

• Develop and execute regional business plans, identify market opportunities, and lead the full sales cycle to exceed targets. • Attack long incubation customers and work with them consistently to open opportunities. • Act as the "go-to" authority on specific products, supporting sales teams with complex pitches, and offering tailored recommendations. • Support new design, customized product development, and second source opportunities by guiding the sales team to the right products and manufacturers. • Build and maintain high-level relationships with key stakeholders, clients, and partners within the assigned region. • Work closely with territory sales managers, salespeople, and reps to learn of new business opportunities, understand customers and market needs, and deepen penetration of existing customers. • Analyze regional trends as it relates to focused regional business centers, competitor activities, and regulatory changes to adjust strategies, ensuring alignment with overall business goals. • Provide expert input on product development and create training materials for internal teams regarding certain products. • Determine what new products should be added to the company’s portfolio considering likelihood of success, inventory investment, inventory turns, ROI timelines. • Broaden SEA’s manufacturer partners list by forming relationships with factories who produce like or adjacent products as used by SEA customers.

• Expand, sustain, and manage new business opportunities for Strata’s technology portfolio within the North American mining industry • Identify and pursue new customer opportunities across mining operators, contractors, consultants, OEMs, and channel partners • Develop and maintain strong relationships with existing and prospective customers, accounts, dealers, and key industry contacts • Execute territory and account growth strategies aligned with company objectives and regional sales plans • Collaborate with Account Managers to drive account growth by identifying and developing opportunities to introduce additional Strata solutions across existing customer operations • Prepare and deliver quotations, proposals, presentations, and commercial documentation • Coordinate and support submissions for Tenders, Expressions of Interest (EOIs), and Requests for Information (RFIs) • Achieve annual sales targets and business development objectives • Maintain accurate CRM records, sales forecasts, activity reporting, and opportunity tracking • Collaborate with Product Management to provide customer feedback, market insights, and product development recommendations that strengthen Strata’s competitive differentiation • Conduct customer site visits, technical presentations, and product demonstrations to support the sales process • Monitor mining industry trends, competitor activity, and market developments to support strategic planning and positioning • Represent Strata at trade shows, conferences, networking events, and customer meetings throughout North America • Support commercial negotiations and contract discussions in alignment with company objectives