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"The Only Hoodie Worth Wearing"
Product Category Director – Fleece, New Categories
Location
United States
Posted
2 days ago
Salary
0
Seniority
Lead
Job Description
Product Category Director – Fleece, New Categories
Comfrt
• Own category product vision, roadmap, and long-term growth strategy • Identify whitespace opportunities and new product concepts through market analysis, competitive intelligence, and trend research • Consistently analyze market trends, fashion trends, consumer behavior, and sales data to inform product strategy and category direction • Demonstrate the ability to anticipate emerging trends and translate them into meaningful product opportunities for the brand • Continuously identify whitespace across the market, fashion landscape, and evolving consumer needs to inform new product development • Maintain strong awareness of fashion trends, cultural shifts, and evolving customer preferences • Translate brand vision, customer insight, and cultural trends into product direction • Drive innovation that expands the Comfrt product ecosystem while maintaining brand authenticity • Own the full product development lifecycle from concept through commercialization • Develop product briefs and guide product creation from ideation to launch • Partner closely with Design to shape product expression and aesthetic direction • Lead key development milestones including concept reviews, sampling, fit sessions, and approvals • Build and manage product development calendars to ensure timely delivery of product launches • Drive development speed and efficiency by identifying creative ways to streamline development processes and accelerate timelines without compromising product quality • Bring new product ideas to market quickly by optimizing development calendars and leveraging agile development approaches • Demonstrate the ability to develop both complex functional products and trend-driven fashion concepts within disciplined timelines • Balance speed-to-market with technical execution, ensuring products meet performance, quality, and brand standards • Work directly with cross-functional teams and vendors to ensure product development milestones are achieved • Engage closely in day-to-day product development execution to solve issues quickly and maintain development momentum • Partner with Sourcing and factories to ensure feasibility, cost targets, and production timelines are met • Balance speed-to-market with quality standards and brand integrity • Partner with Merchandising to align category strategy with assortment architecture and commercial performance • Collaborate with Marketing to ensure product launches align with storytelling and campaign moments • Work closely with Technical Design to ensure product quality, fit, and construction standards • Align with Buying and Supply Chain to support inventory strategy and production timelines • Monitor product performance, customer feedback, and competitive activity • Use insights to refine future development and expand successful product franchises • Identify opportunities to improve development efficiency, product quality, and speed-to-market
Job Requirements
- 10–15+ years of progressive experience in product development, product management, or category leadership within apparel or consumer brands
- Bachelor’s degree in business, Merchandising, or a related field.
- Deep expertise across the full product development lifecycle—from concept and innovation through commercialization and production
- Strong category expertise with a track record of identifying innovation opportunities and scaling successful product franchises
- Demonstrated ability to deliver product on time while maintaining high standards of quality, performance, and brand integrity
Benefits
- generous paid time off
- company-covered health insurance
- 5% 401k match
- discounts on all Comfrt products
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