Role Description Our client is an international online gaming company offering sports betting and casino services, with a significant presence in Latin America. Strategic focus is to deliver a high-quality, personalized gaming experience, leveraging advanced technology and localized services to cater to the preferences of the different Latin American players. Develop and launch own Casino Games, as well as operate own CRM, CS and Back-office platforms. Perfect for those who aim to: - Build and grow the social media presence of a new iGaming brand in the Latam region; - Work with content that goes beyond classic “picture + caption” posts: Reels, TikTok, Shorts, UGC, stickers, and viral formats; - Create content ideas for Instagram, TikTok, X, Telegram and adapt them to the audience of a specific GEO; - Work with football, sports-related content, local influencers, and current social media trends; - Help build SMM processes for a new brand almost from scratch: from ideas and formats to testing approaches and growing the brand’s presence. Qualifications - 2+ years of experience in Social Media Marketing as an SMM Specialist, Social Media Manager, Content Creator, Creative SMM, Digital Marketing Specialist, or in a similar role; - Experience with short-form video formats such as Reels, TikTok, Shorts, or similar formats; - Hands-on experience with content creation tools: Midjourney, Flux, Stable Diffusion, Kling, Runway, Hailuo, ChatGPT, Claude, or similar tools; - Experience in iGaming, betting, casino, e-commerce, entertainment, gaming, or other content-driven digital niches will be an advantage; - Experience with UGC, influencers, football, or sports-related content will be a plus; - A portfolio with relevant SMM/content cases is required: social media pages, short videos, visuals, UGC content, creative concepts, or campaigns; - Upper-Intermediate level of English. Requirements - Creative mindset and strong audience sense; - Good visual taste and understanding of trends; - Proactive approach and readiness to suggest ideas; - Independence and ownership of your area; - Ability to stay organized across several tasks; - Strong communication with teams and influencers. Benefits - Health & Wellness Focus; - Global Medical Coverage; - Growth Opportunities; - Benefits Programs (compensation for the gym/stomatology/psychological service & etc.); - Performance-Driven Rewards; - Dynamic Work Environment.

• Editorial Strategy & Content Planning. You’ll build and own the editorial calendar across LinkedIn and YouTube. You’ll develop recurring series and formats (e.g., myth-busting posts, website teardowns, data-driven trend pieces) that compound over time. You’ll decide what gets published, when, and in what format—and you’ll make sure every piece reinforces our positioning as the data-backed authority in A/B testing. • Founder Content Extraction. You’ll run biweekly 60–90 minute sessions with the Founder to capture insights, opinions, and stories from client work. Your job is to turn that raw material into a week’s worth of LinkedIn posts, video scripts, and content briefs. The Founder’s total time commitment should be under 10 hours per week—you’re the multiplier that makes that possible. • Writing & Ghostwriting. You’ll write or direct the writing of 4–5 LinkedIn posts per week in the Founder’s voice, plus scripts for 1–2 YouTube videos. You know how to write hooks that stop the scroll, structure posts for engagement, and turn complex data into clear, compelling narratives. You’ll also develop a distinct written voice that feels authentic to the Founder and consistent across every platform. • Creative Team Management. You’ll direct a videographer, a graphic designer, and editors. You set the creative brief, review output, and ensure everything meets a premium quality bar. You’re not doing the production yourself—you’re the person who makes sure the production team has clear direction and the final product is sharp. • Performance & Iteration. You’ll track what’s working and what’s not across every format and platform. You’ll use engagement data, follower growth, and pipeline attribution to double down on winning formats and kill underperformers. You’ll share performance reports and recommendations with leadership regularly.

• You’ll be the person who turns our proprietary data and the Founder’s expertise into a steady stream of high-impact content across LinkedIn and YouTube. • You’ll own the editorial strategy, develop recurring content formats, write or ghostwrite posts, create video storyboards, and manage the creative team that produces everything. • You’ll work directly with the Founder to extract insights and shape them into content that makes people stop scrolling. • You’re a producer: part strategist, part writer, part editor-in-chief. • You’ll track what’s working and what’s not across every format and platform. You’ll use engagement data, follower growth, and pipeline attribution to double down on winning formats and kill underperformers. • You’ll share performance reports and recommendations with leadership regularly.

Role Description The Senior ABM Strategist leads B2B account-based marketing and go-to-market strategy across complex client accounts, with a strong emphasis on 6sense, Clay, audience strategy, account prioritization, and activation-ready planning. This role helps clients clarify who they should be targeting, why those audiences matter, how to prioritize them, and how to activate against them across marketing and sales. This person is both strategic and hands-on. Responsibilities include: - Leading clients through ICP, persona, buying committee, or target account recommendations. - Pressure-testing 6sense segment logic and advising on 6QA and buying stage strategy. - Building or QAing a TAL in Clay and translating account insights into paid media, sales enablement, and campaign recommendations. The Senior ABM Strategist is highly client-facing and must be comfortable turning ambiguous B2B challenges into clear plans, usable frameworks, activation-ready audiences, and confident next steps. They understand long sales cycles, buying committees, account-based motions, and the importance of aligning marketing, sales, RevOps, and client stakeholders around a shared GTM strategy. Qualifications - Proficiency in spoken and written English at an advanced level. Requirements - Lead B2B GTM and ABM strategy across ICP development, persona development, buying committee mapping, account prioritization, TAL development, campaign planning, and activation strategy. - Own 6sense strategy across applicable clients, including segment creation, audience logic, buying stage interpretation, 6QA usage, account scoring, intent data, activation workflows, and reporting implications. - Use Clay to support account enrichment, TAL development, manual verification, contact enrichment, segmentation, and account prioritization workflows. - Translate client business goals, sales priorities, customer data, stakeholder interviews, market signals, and platform insights into clear GTM recommendations. - Build and pressure-test ICPs, personas, TALs, account tiers, and campaign strategies to ensure they are commercially relevant, defensible, and actionable. - Develop ABM strategies for strategic, enterprise, and named-account motions, including 1:1, 1:few, and 1:many account-based programs. - Build account prioritization frameworks using firmographic, technographic, intent, engagement, sales, CRM, and revenue data. - Identify gaps in client data, targeting logic, lifecycle stages, sales process, platform setup, or marketing activation that may limit GTM performance. - Partner with Paid Media, Organic Search, Content, Lifecycle, Analytics, Creative, Client Services, and Sales teams to translate ABM strategy into integrated activation plans. - Develop sales enablement recommendations, messaging themes, account plays, and buying committee insights to support GTM execution. - Lead client-facing strategy conversations, including discovery calls, deliverable presentations, prioritization discussions, and performance readouts. - Simplify complex B2B strategy, data, and tooling concepts into clear recommendations and next steps for clients and internal teams. - Complete new business appraisals and support sales opportunities where B2B, ABM, 6sense, Clay, ICP, TAL, or GTM expertise is needed. - Create repeatable internal processes for TAL builds, enrichment workflows, account scoring, 6sense audience logic, and ABM activation planning. - Leverage AI technologies, the Nova ecosystem, and Power Digital workflows to improve research, strategy development, QA, execution, and reporting. Benefits - Base salary + commission opportunities - Prepaid Medicine Plan - 15 paid vacation days (PTO) per year - Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors - Fully flex work environment: full-remote, in-office, or hybrid - A one-time 400.000 COP Work From Home (WFH) stipend automatically added to your first paycheck - Employee Assistance Program (EAP) - 17 observed Colombian national holidays + 2 mental health recharge days per year - Legal benefits like Prima, Cesantias - Paid Social Security - Unlimited opportunities for growth & leadership within a rapidly growing firm - Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s) - Quarterly awards including prize money and recognition for outstanding performance - Opportunities to be involved in company DEI initiatives