Role Description The Senior ABM Strategist leads B2B account-based marketing and go-to-market strategy across complex client accounts, with a strong emphasis on 6sense, Clay, audience strategy, account prioritization, and activation-ready planning. This role helps clients clarify who they should be targeting, why those audiences matter, how to prioritize them, and how to activate against them across marketing and sales. This person is both strategic and hands-on. Responsibilities include: - Leading clients through ICP, persona, buying committee, or target account recommendations. - Pressure-testing 6sense segment logic and advising on 6QA and buying stage strategy. - Building or QAing a TAL in Clay and translating account insights into paid media, sales enablement, and campaign recommendations. The Senior ABM Strategist is highly client-facing and must be comfortable turning ambiguous B2B challenges into clear plans, usable frameworks, activation-ready audiences, and confident next steps. They understand long sales cycles, buying committees, account-based motions, and the importance of aligning marketing, sales, RevOps, and client stakeholders around a shared GTM strategy. Qualifications - Proficiency in spoken and written English at an advanced level. Requirements - Lead B2B GTM and ABM strategy across ICP development, persona development, buying committee mapping, account prioritization, TAL development, campaign planning, and activation strategy. - Own 6sense strategy across applicable clients, including segment creation, audience logic, buying stage interpretation, 6QA usage, account scoring, intent data, activation workflows, and reporting implications. - Use Clay to support account enrichment, TAL development, manual verification, contact enrichment, segmentation, and account prioritization workflows. - Translate client business goals, sales priorities, customer data, stakeholder interviews, market signals, and platform insights into clear GTM recommendations. - Build and pressure-test ICPs, personas, TALs, account tiers, and campaign strategies to ensure they are commercially relevant, defensible, and actionable. - Develop ABM strategies for strategic, enterprise, and named-account motions, including 1:1, 1:few, and 1:many account-based programs. - Build account prioritization frameworks using firmographic, technographic, intent, engagement, sales, CRM, and revenue data. - Identify gaps in client data, targeting logic, lifecycle stages, sales process, platform setup, or marketing activation that may limit GTM performance. - Partner with Paid Media, Organic Search, Content, Lifecycle, Analytics, Creative, Client Services, and Sales teams to translate ABM strategy into integrated activation plans. - Develop sales enablement recommendations, messaging themes, account plays, and buying committee insights to support GTM execution. - Lead client-facing strategy conversations, including discovery calls, deliverable presentations, prioritization discussions, and performance readouts. - Simplify complex B2B strategy, data, and tooling concepts into clear recommendations and next steps for clients and internal teams. - Complete new business appraisals and support sales opportunities where B2B, ABM, 6sense, Clay, ICP, TAL, or GTM expertise is needed. - Create repeatable internal processes for TAL builds, enrichment workflows, account scoring, 6sense audience logic, and ABM activation planning. - Leverage AI technologies, the Nova ecosystem, and Power Digital workflows to improve research, strategy development, QA, execution, and reporting. Benefits - Base salary + commission opportunities - Prepaid Medicine Plan - 15 paid vacation days (PTO) per year - Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors - Fully flex work environment: full-remote, in-office, or hybrid - A one-time 400.000 COP Work From Home (WFH) stipend automatically added to your first paycheck - Employee Assistance Program (EAP) - 17 observed Colombian national holidays + 2 mental health recharge days per year - Legal benefits like Prima, Cesantias - Paid Social Security - Unlimited opportunities for growth & leadership within a rapidly growing firm - Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s) - Quarterly awards including prize money and recognition for outstanding performance - Opportunities to be involved in company DEI initiatives

Content Specialist Location: Hattiesburg United States Job Description: Content Specialist The University of Southern Mississippi is currently accepting applications for the position of Content Specialist. Position Details Location Hattiesburg 118 College Drive Hattiesburg, Mississippi, 39406-0001 United States Division School of Media and Communication Position Type Staff Employment Status Part Time Grant Funded Yes Salary Range 12.00 - 12.00 Pay Grade Generic Grade Special Instructions to Applicants Applicants must be currently authorized to work in the United States on a full-time basis without the need for visa sponsorship. The University will not sponsor applicants for work visas (e.g., H-1B). Job Summary Community college-level student workers will work directly with professional RHCJC staff and university-level students on a variety of journalism-associated tasks. Work includes conducting high level background research on issues, setting up and conducting interviews, reviewing web stories for accuracy and clarity, and assisting to create digital-exclusive content. Community college-level student workers will also learn technology used by the center such as video cameras and digital content management systems. Primary Duties and Responsibilities - Gather, collect and verify information for stories through interviews, observation and research for dissemination across platforms. - Capture appropriate sound, video, still photos and other data and information types for the professional production of a variety of news products that will be delivered across platforms. - Works closely with professional staff and university-level students on creation of RHCJC related media and projects. - Assist with duties within the Roy Howard Community Journalism Center as needed. - Other duties as assigned by supervisors. Minimum Qualifications GPA of 2.0 or above Valid Mississippi driver's license Knowledge, Skills & Abilities - Proficiency in news writing, including grammar and spelling - Demonstrates knowledge of social media and other digital platforms - Ability to understand photography, videography, and editing practices - Ability to assimilate large amounts of data quickly and accurately - Proficiency at posting content to various websites - Ability to meet deadlines and work in a deadline-driven environment - Ability to communicate effectively with those from a wide range of backgrounds, education levels, and varying skills - Ability to effectively communicate with the public, including phone calls and face-to-face interactions - Self-motivated and receptive to feedback Preferred Qualifications Portfolio of published work or related schoolwork Recommendation letter from a current faculty member or advisor Essay explaining interest in RHCJC and career goals Commitment to agreed-upon weekly hours to center duties, including availability to attend scheduled orientation/trainings. About The University of Southern Mississippi Since our founding in 1910, The University of Southern Mississippi has remained dedicated to preparing students for success. We deliver programs to more than 13,000 students in Hattiesburg and Long Beach, at teaching and research sites across the Mississippi Gulf Coast, as well as online. We are a community-engaged Carnegie R1 university, earning distinction as one of the nation's leading research institutions. Southern Miss is known for pioneering work in polymer science, ocean science, spectator sports safety and security, and bringing language to children with communication disorders. We are also a national leader in a broad range of disciplines, including cybersecurity, hydrography, nutrition, aquaculture, kinesiology, and economic development, among others. We produce graduates ready to enter fields that are leading the way in emerging technologies through programs such as computer engineering, information technology, and ocean engineering. We're developing the next generation of business leaders, while also responding to critical workforce shortages by producing skilled professionals in education and nursing. With a tradition of excellence in the arts, we are one of only 36 public institutions in the nation accredited in four major areas of the arts. Home to the Golden Eagles, our student-athletes compete in 17 NCAA Division I sports. With a culture marked by passion and persistence, Southern Miss is delivering graduates who are ready for life. The University of Southern Mississippi is an equal opportunity employer, and all qualified applicants will receive consideration for employment. EOE/VETS/DISABILITY.

• Create compelling, conversion-focused copy that aligns with clients’ brand voice and goals • Produce low-fidelity wireframes and content outlines for seamless handover to design team • Develop narrative and messaging direction for projects alongside project designers • Present strategic content recommendations and initial copy concepts to clients • Write polished, SEO/AEO-optimized, on-brand website copy from first draft to design handoff

Role Description We're looking for a Senior Content Manager to lead the words and search visibility behind our brand as the search landscape evolves. This person is the editorial engine of our marketing team responsible for blog content, on-site and product copy, and the strategy that gets our content found, whether by a search engine or an AI assistant. This is a high-ownership, hands-on role. You'll set content, SEO, and AEO strategy and stay close to production, from keyword research and copywriting to blog content, schema markup, feed optimization, and ensuring on-page optimization of PDPs and PLPs. You'll be writing and editing regularly while also directing a roster of freelance writers and an external agency partner. The role weights editorial craft and technical discoverability equally. Key Responsibilities - Strategy & Research - Manage execution of the day-to-day SEO and AEO strategy across the blog, website, marketplaces and supporting external channels - Conduct keyword research, content gap analysis, and regular technical audits - Adapt content approaches to keep pace with evolving SERP dynamics — including AI-generated answers, AI Overviews, and zero-click search - Build and monitor strategy for visibility in AI assistants and answer engines (e.g., ChatGPT, Google AI Overviews, Perplexity), structuring content to earn citations and surface in AI-generated answers - Content & Editorial - Own the editorial calendar and write and edit across formats — blog posts, landing pages, PDP copy for DTC and marketplaces like Amazon, and educational content for pet parents - Fact-check, proofread, ensure compliance and uphold brand voice and editorial standards across everything published - Manage and edit a roster of freelance writers; brief, assign, and maintain quality and consistency - Partner with veterinary and nutrition subject-matter experts to ground content in credible, accurate information - Regulatory & Compliance Writing - Develop working knowledge of pet food regulatory requirements (AAFCO, FDA, state feed regulations) and the language standards they impose on marketing and product content - Collaborate closely with our regulatory team to ensure all copy meets guidelines without sacrificing readability or search performance - Technical & Feed Optimization - Manage and optimize the product feed for destinations like Google Merchant Center - Implement schema markup and structured data; maintain best practices in optimization across the website and blog - Handle image naming and optimization to support discoverability and page performance - Improve site structure, internal linking, and metadata in partnership with IT team - Agency, Cross-Functional & Reporting - Manage and collaborate with external agency partners on SEO and AEO initiatives - Partner with PR and coordinate cross-channel campaigns, including earned media and community activations - Track content, SEO, and AEO performance against clear KPIs and deliver regular reporting that informs editorial and strategic decisions Qualifications - 4+ years in editorial, content, or SEO roles — ideally spanning both long-form content and technical optimization - Exceptional writing and editing skills; you can produce polished, on-brand copy yourself - Deep familiarity with modern search — including LLM-driven answer engines, AI Overviews, and AEO best practices - Hands-on experience with GA4, Google Search Console, Google Merchant Center, and schema/structured data implementation - Comfortable in Shopify and WordPress and working with basic HTML - Comfortable working within regulated content environments; willingness to learn pet food labeling and marketing compliance - Strong project management skills — able to juggle writers, agencies, and production deadlines without losing editorial quality - A balance of creative instinct and data-driven decision-making Nice to Have - Experience in DTC e-commerce or pet/health/wellness categories - Track record of scaling an engaged organic SEO audience - Local SEO experience - Experience in omnichannel businesses - Bachelor's or master's in journalism, communications, or a related field Tenets of the Pack (Company Values) - Live Our Mission – We believe this is more than a job. It’s a cause. - Be a Team Player – We put company goals and success first. - Maintain a Positive Attitude – We bring energy, enthusiasm, and drive to everything we do. - Deliver Results – We play to win. Equal Opportunity Employer JUSTFOOD FORDOGS is an Equal Opportunity Employer. JUSTFOOD FORDOGS does not discriminate due to race, color, creed, religion, sex, sexual orientation, gender and/or gender identity or expression, marital or parental status, national origin, ethnicity, citizenship status, veteran or military status, age, disability, unemployment status or any other legally protected basis, and to the extent permitted by law.