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Power Digital

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.

Senior ABM Strategist

Content ManagerContent ManagerFull TimeRemoteSeniorTeam 501-1,000

Location

Colombia

Posted

3 days ago

Salary

0

Seniority

Senior

No structured requirement data.

Job Description

Senior ABM Strategist

Power Digital

Role Description The Senior ABM Strategist leads B2B account-based marketing and go-to-market strategy across complex client accounts, with a strong emphasis on 6sense, Clay, audience strategy, account prioritization, and activation-ready planning. This role helps clients clarify who they should be targeting, why those audiences matter, how to prioritize them, and how to activate against them across marketing and sales. This person is both strategic and hands-on. Responsibilities include: - Leading clients through ICP, persona, buying committee, or target account recommendations. - Pressure-testing 6sense segment logic and advising on 6QA and buying stage strategy. - Building or QAing a TAL in Clay and translating account insights into paid media, sales enablement, and campaign recommendations. The Senior ABM Strategist is highly client-facing and must be comfortable turning ambiguous B2B challenges into clear plans, usable frameworks, activation-ready audiences, and confident next steps. They understand long sales cycles, buying committees, account-based motions, and the importance of aligning marketing, sales, RevOps, and client stakeholders around a shared GTM strategy. Qualifications - Proficiency in spoken and written English at an advanced level. Requirements - Lead B2B GTM and ABM strategy across ICP development, persona development, buying committee mapping, account prioritization, TAL development, campaign planning, and activation strategy. - Own 6sense strategy across applicable clients, including segment creation, audience logic, buying stage interpretation, 6QA usage, account scoring, intent data, activation workflows, and reporting implications. - Use Clay to support account enrichment, TAL development, manual verification, contact enrichment, segmentation, and account prioritization workflows. - Translate client business goals, sales priorities, customer data, stakeholder interviews, market signals, and platform insights into clear GTM recommendations. - Build and pressure-test ICPs, personas, TALs, account tiers, and campaign strategies to ensure they are commercially relevant, defensible, and actionable. - Develop ABM strategies for strategic, enterprise, and named-account motions, including 1:1, 1:few, and 1:many account-based programs. - Build account prioritization frameworks using firmographic, technographic, intent, engagement, sales, CRM, and revenue data. - Identify gaps in client data, targeting logic, lifecycle stages, sales process, platform setup, or marketing activation that may limit GTM performance. - Partner with Paid Media, Organic Search, Content, Lifecycle, Analytics, Creative, Client Services, and Sales teams to translate ABM strategy into integrated activation plans. - Develop sales enablement recommendations, messaging themes, account plays, and buying committee insights to support GTM execution. - Lead client-facing strategy conversations, including discovery calls, deliverable presentations, prioritization discussions, and performance readouts. - Simplify complex B2B strategy, data, and tooling concepts into clear recommendations and next steps for clients and internal teams. - Complete new business appraisals and support sales opportunities where B2B, ABM, 6sense, Clay, ICP, TAL, or GTM expertise is needed. - Create repeatable internal processes for TAL builds, enrichment workflows, account scoring, 6sense audience logic, and ABM activation planning. - Leverage AI technologies, the Nova ecosystem, and Power Digital workflows to improve research, strategy development, QA, execution, and reporting. Benefits - Base salary + commission opportunities - Prepaid Medicine Plan - 15 paid vacation days (PTO) per year - Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors - Fully flex work environment: full-remote, in-office, or hybrid - A one-time 400.000 COP Work From Home (WFH) stipend automatically added to your first paycheck - Employee Assistance Program (EAP) - 17 observed Colombian national holidays + 2 mental health recharge days per year - Legal benefits like Prima, Cesantias - Paid Social Security - Unlimited opportunities for growth & leadership within a rapidly growing firm - Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s) - Quarterly awards including prize money and recognition for outstanding performance - Opportunities to be involved in company DEI initiatives

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