• Edit raw video footage into high-quality, conversion-focused social media ads aligned with RYZE’s performance standards. • Assemble ads using provided scripts, storyboards, and existing assets to support testing velocity. • Add captions, transitions, sound design, music, b-roll, and visual effects to maximize engagement and clarity. • Ensure strong pacing, flow, and timing optimized for paid social performance. • Write and apply clear, accurate, and compelling English captions that reinforce messaging and hooks. • Apply color correction and visual enhancements to maintain brand consistency. • Use Adobe Premiere Pro as the primary editing tool; leverage After Effects and Photoshop as needed. • Actively use AI creative tools (AI video, voice, image, and asset generation) to improve speed, efficiency, and output quality. • Manage multiple ad edits and iterations simultaneously while meeting deadlines. • Incorporate feedback quickly and efficiently based on creative direction and performance data. • Review basic ad performance metrics (e.g., thumb-stop rate, hold rate, CTR) and apply insights to future iterations. • Produce performance-driven variations (hooks, intros, pacing, CTAs) based on results. • Stay current on paid social editing trends, platform best practices, and emerging AI tools.

• Managing social media content, plans, calendar, and vision • Creating written content for twitter, bluesky, and threads • Leading tiktok presence, developing content • Leading instagram reels presence, including face-to-camera videos and explainer videos • Managing new media content, including youtube channels and podcasts • Developing other content as needed, including memes • Supporting email program and website content, as needed • Administrative responsibilities, including tracking progress toward online goals • Contributing to Climate Defiance’s overall narrative and communications approach • Travel to cities to participate in actions

• Lead and manage the SMM direction across 7+ businesses and multiple platforms • Manage and develop a team of 5 SMM specialists • Build and implement clear department structure (processes, roles, responsibilities) • Introduce KPIs, performance tracking systems, and reporting frameworks • Establish a transparent and efficient content approval process • Work closely with cross-functional teams (Marketing, Sales, Production, etc.) • Improve overall strategy quality and execution across all platforms • Ensure accountability, consistency, and high performance within the team

• Develop and execute content plans in line with the approved strategy • Manage and grow social media channels: Instagram (key platform), Facebook, LinkedIn, YouTube • Develop and optimize SMM strategies aligned with business objectives • Create detailed briefs for designers and the production team via ClickUp • Select references and participate in developing creative concepts • Write social media copy (copywriters review, but content creation is the SMM Manager’s responsibility) • Work in Figma (adapting templates, placing copy, basic visual assembly) • Community management: replies, engagement, communication according to brand guidelines • Analyze performance, prepare reports, and work with KPIs (reach, audience growth) • Monitor the real estate market (including UAE), competitors, and trends