• Design unique prints and patterns that align with the Comfrt aesthetic • Develop graphic concepts across a range of apparel categories, including Logo, License and Non Logo content. • Develop product packaging • Collaborate with the design and production teams to brainstorm and develop new ideas • Identify and interpret relevant fashion and market trends through research and social listening • Maintain a strong understanding of the Comfrt brand aesthetic, customer, and market trends, with a sharp eye for color, print, pattern, and graphic direction relevant to the category. • Conduct ongoing trend research across fashion, graphics, home, retail, and cultural spaces to help drive new print, pattern, and packaging concepts. • Develop original graphics, prints, and repeat patterns while understanding how artwork translates across various product categories, materials, and fabrications. • Partner with factories and cross-functional teams to provide clear artwork direction and ensure graphic execution, print quality, scale, placement, and application methods are commercially viable and aligned with design intent. • Communicate directly with vendors, provide timely strike-off comments, and ensure artwork executes accurately • Maintain organized digital files and archives of all designs • Present artwork and communicate creative vision to cross-functional partners and senior leadership

• Design high-converting static ads for Meta, TikTok, Instagram, and paid social campaigns • Create performance-focused creatives optimized for CTR, hook rate, and conversions • Develop ad variations for rapid testing and iteration • Design graphics for landing pages, email campaigns, Amazon listings, product launches, and promotional campaigns • Collaborate with creative strategists, media buyers, and video editors to build winning campaigns • Turn UGC, testimonials, reviews, and product benefits into compelling visual ads • Research competitor ads and industry trends to identify winning creative styles • Help maintain and evolve Afina’s visual identity across channels • Use AI tools and modern creative workflows to improve speed and output

• Adapt master creative assets across 12 languages, handling copy-length variation, line breaks, and typography fixes per market • Build and maintain localized versions of static and animated assets for Meta, TikTok, email, and programmatic channels (AppLovin, Moloco, Unity) • QA typography and readability across Latin-script language variants (Spanish, French, German, Italian, Dutch, others as the market list expands) • Prepare master files in Photoshop and Figma with localization-ready structure: smart layers, component variants, and layout flexibility built in • Manage export workflows to spec for each channel: aspect ratios, file types, naming conventions, delivery folders • Track localization versions and maintain organized asset libraries so nothing gets lost across the 14-market rollout • Coordinate with the Creative Strategist and Senior Video Editor on shared assets and master file handoffs

Create high-quality creative across print, digital, and multimedia channels, designing various marketing assets while interpreting client direction and maintaining brand integrity, all while managing multiple projects in a fast-paced environment.