• Day-to-day management of Google Ads across Search, Shopping, Performance Max, Demand Gen, and YouTube • Manage and optimize high-volume US ad spend ($7+ figures per year) with a relentless focus on ROAS, CAC, and LTV efficiency across the full funnel • Campaign architecture and governance: keyword strategy, match type management, negative list hygiene, and search term analysis across a large, multi-SKU catalog • Bid strategy and budget pacing across campaign types, balancing ROAS efficiency with top-of-funnel volume targets set by the Growth team • Structured creative and copy testing in partnership with Brand and Creative • Weekly and monthly performance reporting for Growth and executive stakeholders • Hands-on evaluation of AI-native ad surfaces: AI Max for Search, Performance Max signals optimization, Demand Gen placements, and Google's generative creative tooling • Feed management and Shopping campaign health across our full product catalog • Cross-channel coordination with paid social (Meta/TikTok) and SEO teams to ensure consistent messaging, budget allocation logic, and full-funnel coverage • Competitive monitoring and proactive identification of whitespace in the paid search landscape for our category

• Own end-to-end planning, execution, and optimization of paid media campaigns across Google, Meta, Amazon Ads, TikTok Shop, Walmart, Target+, Pinterest, Reddit, and other Marketplace channels. • Develop full-funnel acquisition and retargeting strategies tailored to platform, audience, and product category. • Manage and scale multi-million–dollar budgets with an ROI-driven approach, leveraging testing frameworks to improve efficiency and performance. • Build and launch campaigns, including structuring accounts, setting bids, refining product feeds, and developing segmentation strategies. • Lead advertising strategy across marketplace channels (Amazon, TikTok Shop, Walmart, Target+, etc.), ensuring strong visibility, efficient spend, and conversion growth. • Partner with Marketplace and eComm teams to align advertising with inventory, launches, merchandising, and promotional calendars. • Analyze performance across all channels to identify opportunities, risks, and growth levers. • Build dashboards, performance reports, and forecasting models to communicate insights to marketing, leadership, and cross-functional partners.

• Plan, build, and manage Meta (Facebook & Instagram) advertising campaigns • Develop and execute performance-driven paid social strategies • Continuously monitor, optimize, and improve campaign performance (CTR, CPL, ROAS) • Conduct A/B testing for creatives, audiences, and ad placements • Manage ad budgets efficiently to maximize ROI • Provide insights, reporting, and recommendations based on campaign data • Collaborate with internal stakeholders on marketing direction and campaign goals • Ensure ads comply with Meta advertising policies and best practices • Stay updated with Meta platform updates, algorithm changes, and new features

Role Description As the Performance Marketing Specialist for Türkiye, you will be the analytical media expert that partners closely with our creative strategist and broader marketing team in France to drive great incremental returns on our media investments. To be successful in this role you will need to understand the modern media measurement toolkit, media buying principles in key channels, what makes creative great in key channels and iteratively improve our funnel experiences. As part of this role, you will report to Türkiye Marketing Lead and work collaboratively with the rest of the country team focused on brand campaigns, lifecycle and partnerships for example. You will also help raise the bar in full funnel media management. What you'll do - Own day to day media buying, optimisation and pacing across multiple channels in France, focusing on creative-led channels (Meta, YT & TT, Snapchat, LinkedIn). - Translate Turkish priorities into concrete strategy and plans in partnership with the Global Growth Marketing team and Türkiye Country Team. - Set the media mix, lead budget allocation review processes and own the experiment roadmap. - Partner with the Data team to run incrementality studies, interpret and calibrate our MMMs, utilise MMP and platform form data where appropriate. - Translate performance data into clear creative insights, sharing learnings with Growth Creative pods that prioritise native vertical video and creator partnerships with embedded Growth Marketers. - Actively manage creative rotation: scale top-performing assets, pause low performers, and proactively flag refresh needs that shape our creative strategy. - Evaluate audience segmentation, targeting, and bidding strategies, proposing improvements and experiments across the region. - Work closely with creative team to maximise Tiktok Content Suite and champion best practices in modern content formats to get and retain attention. - Level up creative cohort analysis and bring unique insights into how we are running our creative flywheel. - Lead formulation, implementation and learning cycles through CRO initiatives across channels. - Improve performance marketing systems and workflows, with a focus on automation, adopting AI tooling and even building reusable systems. Qualifications - Proven hands-on experience in media buying and budget management across major platforms with strong media buying principle understanding. - Strong optimisation mindset and confidence making data-driven decisions. - Proven experience collaborating with creative teams to improve performance through structured testing and iteration. - Cross-channel growth mindset, able to evaluate trade-offs, dynamically shift investment, and prioritise incremental impact. - Familiarity with MMM, lift studies, and incrementality testing. - Experience with creative testing frameworks or sprint-based experimentation. - Experience working iteratively with a creative team led by a creative strategist. - Experience improving funnels into Apps and Web based products. - Comfortable working cross-functionally in a remote, multi-market environment. - Fluent Turkish and good English, with a feel for market context. About the team You’ll be part of a highly collaborative, fast-moving, and passionate marketing team that blends creativity and data to make magic happen. In this role, you’ll help Canva show up at its best, fuelling growth by bringing performance and creativity together in every campaign. Other stuff to know - We make hiring decisions based on your experience, skills, and passion, as well as how you can enhance Canva and our culture. - When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process. - We celebrate all types of skills and backgrounds at Canva—so even if you don’t feel like your experience perfectly matches what’s listed above, we still want to hear from you. - Please note that interviews are conducted virtually. - Check out lifeatcanva.com for more info.