Apres Nail

• Own end-to-end planning, execution, and optimization of paid media campaigns across Google, Meta, Amazon Ads, TikTok Shop, Walmart, Target+, Pinterest, Reddit, and other Marketplace channels. • Develop full-funnel acquisition and retargeting strategies tailored to platform, audience, and product category. • Manage and scale multi-million–dollar budgets with an ROI-driven approach, leveraging testing frameworks to improve efficiency and performance. • Build and launch campaigns, including structuring accounts, setting bids, refining product feeds, and developing segmentation strategies. • Lead advertising strategy across marketplace channels (Amazon, TikTok Shop, Walmart, Target+, etc.), ensuring strong visibility, efficient spend, and conversion growth. • Partner with Marketplace and eComm teams to align advertising with inventory, launches, merchandising, and promotional calendars. • Analyze performance across all channels to identify opportunities, risks, and growth levers. • Build dashboards, performance reports, and forecasting models to communicate insights to marketing, leadership, and cross-functional partners.