• Collaborate closely with the marketing and advertising teams to understand campaign objectives, target audience, and key messaging • Develop innovative and engaging visual concepts for digital and print advertisements, including social media ads, display ads, email campaigns, banners, and more • Create ad designs that align with brand guidelines and resonate with our target audience, ensuring a consistent and compelling brand identity • Optimize designs for various platforms and ad formats, considering mobile and desktop users to maximize ad performance • Conduct market research and stay up-to-date with industry trends to incorporate fresh and effective design elements in our ads • Participate in brainstorming sessions and contribute creative ideas to enhance the overall impact of our advertising efforts • Work with the marketing team to A/B test ad designs and use data insights to iterate and improve campaign performance • Manage multiple projects simultaneously, ensuring timely delivery of high-quality designs • Edit & enhance raw photos according to the client's standards • Translate promotional creatives while maintaining balance and harmony in the designs • Perform ad hoc tasks assigned by management from time to time

• Collaborate with marketing and advertising teams to understand campaign objectives, target audiences, and key messaging • Develop innovative ad concepts for digital and print placements, including social media ads, display ads, email campaigns, banners, and more • Generate, curate, and refine AI-produced images (using tools like Magnific, Adobe Firefly, or similar) and integrate them seamlessly into ad layouts • Create ad designs that align with brand guidelines and resonate with target audiences, ensuring consistent brand identity • Optimize designs for various platforms and ad formats, considering mobile and desktop users to maximize ad performance • Conduct market research and stay current with AI trends and design tools to incorporate fresh, effective elements in our ads • Participate in brainstorming sessions and contribute creative ideas to enhance the overall impact of our advertising efforts • Work with the marketing team to A/B test ad designs and use data insights to iterate and improve campaign performance • Manage multiple projects simultaneously, ensuring timely delivery of high-quality designs • Edit and enhance raw model photos according to client standards • Translate promotional creatives while maintaining design balance and harmony.

• Design unique prints and patterns that align with the Comfrt aesthetic • Develop graphic concepts across a range of apparel categories, including Logo, License and Non Logo content. • Develop product packaging • Collaborate with the design and production teams to brainstorm and develop new ideas • Identify and interpret relevant fashion and market trends through research and social listening • Maintain a strong understanding of the Comfrt brand aesthetic, customer, and market trends, with a sharp eye for color, print, pattern, and graphic direction relevant to the category. • Conduct ongoing trend research across fashion, graphics, home, retail, and cultural spaces to help drive new print, pattern, and packaging concepts. • Develop original graphics, prints, and repeat patterns while understanding how artwork translates across various product categories, materials, and fabrications. • Partner with factories and cross-functional teams to provide clear artwork direction and ensure graphic execution, print quality, scale, placement, and application methods are commercially viable and aligned with design intent. • Communicate directly with vendors, provide timely strike-off comments, and ensure artwork executes accurately • Maintain organized digital files and archives of all designs • Present artwork and communicate creative vision to cross-functional partners and senior leadership

• Design high-converting static ads for Meta, TikTok, Instagram, and paid social campaigns • Create performance-focused creatives optimized for CTR, hook rate, and conversions • Develop ad variations for rapid testing and iteration • Design graphics for landing pages, email campaigns, Amazon listings, product launches, and promotional campaigns • Collaborate with creative strategists, media buyers, and video editors to build winning campaigns • Turn UGC, testimonials, reviews, and product benefits into compelling visual ads • Research competitor ads and industry trends to identify winning creative styles • Help maintain and evolve Afina’s visual identity across channels • Use AI tools and modern creative workflows to improve speed and output