• Lead strategic discussions, collaborating with accounts, media and creative team members to translate client briefs intro smart, innovative content strategy outputs. • Analyze social data to provide insights and strategy decks to Likeable’s clients. • Collaborate with creative team members to translate creative briefs and client goals into smart, innovative concepts and content strategy outputs. • Offer strategic content thought starters to be leveraged during internal and external brainstorming sessions. • Review and provide feedback on concept briefs, content assets, and post copy to make sure these documents are clear, relevant and fulfill client goals. • Use your love of language to creatively shape campaigns that fulfill client goals; this could mean anything from campaign names to concept write-ups to content ideas based on specific themes. • Present creative concepts and approach to clients where needed. • Attend client kickoffs to assess goals and objectives. • Partner with art directors to write and present concept briefs to clients. • Review creative to ensure that final outputs align with client objectives. • Stay up to date on industry trends to identify new opportunities for account managers to pitch to clients.

Role Description Appfire is seeking a creative and strategic Partner Content & Communications Manager to own the voice of Appfire’s channel program and drive the content and communications that keep our partner ecosystem informed, engaged, and ready to sell. This role sits at the intersection of marketing, channel programs, and strategic messaging—translating Appfire’s broader narrative into compelling content that resonates with partners at every stage of their journey with us. Reporting to the Sr. Manager, Partner Programs on the Channel Marketing and Programs team, this role will produce everything from program enablement materials and newsletter campaigns to portal copy, messaging frameworks, and new program launch communications. The ideal candidate is a sharp writer and strategic thinker who thrives on making complex things clear and knows how to bring a partner narrative to life across every touchpoint. What you will do: - Partner Messaging & Narrative: Develop and maintain a partner messaging framework firmly rooted in the Appfire company narrative, ensuring consistency across all partner-facing communications. - Translate Appfire’s value proposition into channel-relevant language that resonates with resellers, referral partners, and technology alliances. - Own messaging alignment with product marketing, demand generation, and partner leadership as the business and partner program evolve. - Ensure all partner-facing program content reflects a consistent, compelling brand voice that differentiates Appfire within the partner ecosystem. - Partner Communications: Lead partner communication strategy and execution, developing end-to-end plans that drive partner awareness, understanding, and adoption. - Responsible for new program launch campaigns and engagement tactics. - Own the partner newsletter—from editorial calendar to production to delivery—keeping partners informed on program updates, product launches, promotions, and company news. - Write and manage ad hoc partner email communications, including program announcements, co-sell campaigns, enablement alerts, and time-sensitive updates. - Drive communication timelines and ensure accuracy across all outbound partner touchpoints, ensuring coordination with channel, marketing, and operations teams. - Partner Portal Content: Develop and maintain copy and content for the partner portal, including program pages, resource descriptions, benefit summaries, and onboarding materials. - Regularly audit existing portal content to ensure accuracy, relevance, and alignment with current messaging and program structures. - Make recommendations and/or improvements to processes, systems, marketing offerings to improve partner engagement and experience. - Influence the web and operations teams to implement content updates efficiently and maintain a well-organized partner portal experience. - Program Enablement & New Program Launch: Own the communication and enablement plan for new channel program launches—developing strategy, content, timelines, and coordination across internal and partner-facing workstreams. - Create enablement content that helps partners understand and activate Appfire channel programs, including program guides, benefit explainers, playbooks, and FAQs. - Lead the development and distribution of enablement assets across cross-functional stakeholders including channel, product marketing, sales, and operations. - Develop the content and communication to support the launch of new program tiers, incentives, or initiatives with compelling, on-time communications and materials that drive partner engagement. - Partner-Facing Content Development: Produce a broad range of partner-facing content including one-pagers, co-branded templates, presentation decks, sales aids, and campaign briefs. - Influence and work closely with design to bring content to life visually, providing clear briefs and creative direction that reflect the Appfire brand and partner program positioning. - Maintain a well-organized content library that makes it easy for partners and internal teams to find and use the right materials at the right time. - Continuously evaluate content performance and partner feedback to improve content quality, relevance, and effectiveness. - Manage external vendors in support of content and communications development. Qualifications - 5+ years of experience in content marketing, partner marketing, channel communications, or a related field—ideally within a B2B SaaS or technology company. - Exceptional writing and editing skills, with the ability to adapt tone and style for different formats and audiences. - Demonstrated experience developing or contributing to messaging frameworks, narrative platforms, or brand voice guidelines. - Experience leading, planning and executing launch communications or go-to-market programs, with a track record of driving partner or customer awareness and adoption. - Strong project management instincts—able to manage multiple workstreams, meet deadlines, and keep stakeholders aligned without sacrificing quality. - Familiarity with partner or channel ecosystems; understanding of how resellers, referral partners, or ISVs operate is a strong plus. - Experience writing for partner portals, email platforms, or enablement systems (e.g., Impartner, Allbound, Seismic, or similar). - Comfortable working cross-functionally with marketing, sales, product, and operations teams in a fast-paced environment. Nice to haves: - Experience with the Atlassian ecosystem or marketplace partner programs. - Familiarity with channel program structures including tiers, MDF, deal registration, and co-selling motions. - Background in or exposure to partner enablement platforms and LMS tools. - Ability to thrive in a highly collaborative, remote-first environment with a bias toward action and a high bar for craft. Benefits - Join global, product (SaaS) organization with employees across 28 countries. - Equity - Every Appfire team member is eligible for company equity, fostering a true sense of ownership and connection to our growth. - Unlimited PTO and additional 3 fully paid days each year to participate in our Corporate Social Responsibility (CSR) program supporting local communities. - Health insurance is 100% company-paid, with dental covered 50/50. - 401(k) plan with a company-matching. - Employees can take advantage of Flexible Spending Accounts (FSA), a monthly stipend to support their remote-work setup. - The role is fully remote for candidates based in the US or Canada. Equal Employer Opportunity (EEO) Appfire is an equal opportunity employer and does not discriminate based on race, color, religion, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, veteran status, or any other protected characteristic as defined by applicable law. Our commitment extends to all employment practices, including recruitment, hiring, training, promotion, compensation, benefits, and termination.

Role Description Our client is an international online gaming company offering sports betting and casino services, with a significant presence in Latin America. Strategic focus is to deliver a high-quality, personalized gaming experience, leveraging advanced technology and localized services to cater to the preferences of the different Latin American players. Develop and launch own Casino Games, as well as operate own CRM, CS and Back-office platforms. Perfect for those who aim to: - Build and grow the social media presence of a new iGaming brand in the Latam region; - Work with content that goes beyond classic “picture + caption” posts: Reels, TikTok, Shorts, UGC, stickers, and viral formats; - Create content ideas for Instagram, TikTok, X, Telegram and adapt them to the audience of a specific GEO; - Work with football, sports-related content, local influencers, and current social media trends; - Help build SMM processes for a new brand almost from scratch: from ideas and formats to testing approaches and growing the brand’s presence. Qualifications - 2+ years of experience in Social Media Marketing as an SMM Specialist, Social Media Manager, Content Creator, Creative SMM, Digital Marketing Specialist, or in a similar role; - Experience with short-form video formats such as Reels, TikTok, Shorts, or similar formats; - Hands-on experience with content creation tools: Midjourney, Flux, Stable Diffusion, Kling, Runway, Hailuo, ChatGPT, Claude, or similar tools; - Experience in iGaming, betting, casino, e-commerce, entertainment, gaming, or other content-driven digital niches will be an advantage; - Experience with UGC, influencers, football, or sports-related content will be a plus; - A portfolio with relevant SMM/content cases is required: social media pages, short videos, visuals, UGC content, creative concepts, or campaigns; - Upper-Intermediate level of English. Requirements - Creative mindset and strong audience sense; - Good visual taste and understanding of trends; - Proactive approach and readiness to suggest ideas; - Independence and ownership of your area; - Ability to stay organized across several tasks; - Strong communication with teams and influencers. Benefits - Health & Wellness Focus; - Global Medical Coverage; - Growth Opportunities; - Benefits Programs (compensation for the gym/stomatology/psychological service & etc.); - Performance-Driven Rewards; - Dynamic Work Environment.

• Editorial Strategy & Content Planning. You’ll build and own the editorial calendar across LinkedIn and YouTube. You’ll develop recurring series and formats (e.g., myth-busting posts, website teardowns, data-driven trend pieces) that compound over time. You’ll decide what gets published, when, and in what format—and you’ll make sure every piece reinforces our positioning as the data-backed authority in A/B testing. • Founder Content Extraction. You’ll run biweekly 60–90 minute sessions with the Founder to capture insights, opinions, and stories from client work. Your job is to turn that raw material into a week’s worth of LinkedIn posts, video scripts, and content briefs. The Founder’s total time commitment should be under 10 hours per week—you’re the multiplier that makes that possible. • Writing & Ghostwriting. You’ll write or direct the writing of 4–5 LinkedIn posts per week in the Founder’s voice, plus scripts for 1–2 YouTube videos. You know how to write hooks that stop the scroll, structure posts for engagement, and turn complex data into clear, compelling narratives. You’ll also develop a distinct written voice that feels authentic to the Founder and consistent across every platform. • Creative Team Management. You’ll direct a videographer, a graphic designer, and editors. You set the creative brief, review output, and ensure everything meets a premium quality bar. You’re not doing the production yourself—you’re the person who makes sure the production team has clear direction and the final product is sharp. • Performance & Iteration. You’ll track what’s working and what’s not across every format and platform. You’ll use engagement data, follower growth, and pipeline attribution to double down on winning formats and kill underperformers. You’ll share performance reports and recommendations with leadership regularly.