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WE BUILD ICONIC BRANDS
Creative Director – Health & Wellness
Location
California
Posted
113 days ago
Salary
$162K - $190K / year
Seniority
Lead
Job Description
Creative Director – Health & Wellness
Hi-Altitude Brands
• Oversee the full creative function for Hi-Altitude’s brands, shaping visual identity, guiding creative strategy, and producing compelling work across digital, brand, product, and customer experience touchpoints. • Lead a growing team of designers and collaborate closely with marketing, product, and leadership to translate insights into high-impact creative that performs. • Onboard new creative talent including direct response designers, UI/UX designers, email designers, and performance-focused designers. • Set clear performance expectations and provide regular feedback aligned with company goals and OKRs. • Champion a culture of innovation, creative excellence, collaboration, and data-informed iteration. • Own and evolve the visual identity systems for Hi-Altitude’s brand portfolio. • Maintain and develop brand guidelines, style guides, design systems, and visual toolkits. • Ensure cohesive and consistent creative execution across paid media, email, social, website, packaging, and all in-market brand touchpoints. • Shape and safeguard a modern, approachable, California-inspired aesthetic throughout the portfolio. • Lead creative strategy for campaigns, new product launches, packaging, websites, and overall brand storytelling. • Manage creative development for key marketing channels, including paid media (Google/Bing, Meta/TikTok), lifecycle marketing (email/SMS), and ecommerce/site design. • Deliver high-quality, conversion-focused creative that meets channel-specific performance benchmarks while upholding brand integrity. • Balance rapid production needs with the ongoing evolution of long-term brand identity. • Translate marketing insights and performance data into creative improvements through structured A/B testing, iteration, and optimization. • Collaborate closely with marketing and cross-functional leaders to prioritize initiatives and deliver creative assets on time and at a high standard.
Job Requirements
- 10+ years of experience in creative roles, including 5+ years in a senior leadership or team management position**
- Direct leadership of creative teams of 5–10+ people, with demonstrated ability to manage workload, prioritize projects, and develop talent**
- Experience across both brand-building creative and performance/direct-response creative—comfortable producing work that elevates brand identity and meets channel-specific performance goals**
- Proven track record of delivering creative that drives commercial outcomes (e.g., CTR, CPA, ROAS, conversion rate) while maintaining strong brand standards**
- Robust portfolio showcasing digital campaigns, brand identity work, paid media assets, and performance-oriented creative**
- DTC or e-commerce experience with an understanding of rapid testing cycles, data-informed decision-making, and high-volume creative production**
- Thrives in a fast-paced, remote-first environment with multiple stakeholders and shifting priorities**
- Bachelor’s degree in Design, Marketing, Communications, or a related field preferred—but equivalent experience and a strong portfolio will be fully considered**
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects) and Canva**
- Familiarity with Figma or Sketch for UI/UX collaboration**
- Experience using project management tools such as Asana, Monday.com, or similar**
- Bonus: Exposure to Klaviyo, Shopify, or comparable e-commerce and lifecycle tools**
- Experience in supplements, wellness, beauty, or health-related industries, with an understanding of compliance considerations for claims and visuals**
- Working knowledge of Shopify Plus, including collaborating on site updates and UX enhancements**
- Background supporting subscription or retention-focused creative, including lifecycle campaigns**
- Experience collaborating with external creative, media, or performance agencies, including providing briefs, reviewing assets, and optimizing based on insights
Benefits
- Competitive salary:$162,000 - $190,000 (based on experience)
- Fully remote position in Los Angeles
- Generous PTO + 5 Health and Wellness days + 9 annual company holidays
- Your Birthday is a paid vacation day - take the day to celebrate your awesomeness!
- 100% company-paid base plan Medical, Dental, and Vision Insurance for employees
- 100% company-paid Life Insurance and Short-Term Disability Coverage
- 3% Employer contributions to 401(k) regardless of employee participation! (Free money)
- Matching charitable contributions up to $2,500/year
- $1200/annual Work From Home (WFH) stipend
- Free monthly employee product samples and team discounts
- Employee Referral Program
- Professional development fund for employees (We love HI-ER Education)
- And a collaborative, innovative work culture!!
- Employee recognition and rewards program
- Calm app subscription
- Pet insurance
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