Digital Media Performance Executive
Location
India
Posted
16 hours ago
Salary
0
Seniority
Senior
Job Description
Digital Media Performance Executive
Arbeit India Pvt Ltd
• Help in the strategy (if Required) for and execute all local paid online acquisition efforts • including: ○ Facebook, Twitter, Instagram ads ○ Search engine marketing (SEM) ○ Google Display Network (GDN) and other Banner ads ○ Affiliates • Collect data and track the performance of all marketing activities and channels against set ● KPIs (CPI, CPO, CPA, PPC etc.) • Manage day to day workflow and setup for projects and campaigns across platforms • Regularly provide analysis on performance against forecasts and making adjustments as necessary to fulfil the set objectives • Serving clients for tasks such as performance media briefing, strategy planning, budget allocation, campaign analyses and quarterly business reviews • Spearheading relations with account team working on common accounts to ensure ● alignment with clients • Ability to troubleshoot technical issues on campaigns, especially conversion-oriented ones • Innovating to improve performance, growth and profitability across all channels • Keep up-to-date with market trends and come up with creative ideas that are one step ahead of the competition • Share best practices with peers within group • Accountability and full ownership for campaign performance and aligned KPIs • Training and mentoring executives to take up implementations across platforms
Job Requirements
- BA/BS or equivalent working experience.
- Min. 3 years’ experience in digital marketing
- Strong experience with performance marketing and online acquisition tools and networks
- Entrepreneurial mindset and willing to get hands dirty
- Acute analytical skills and a data-driven mentality – you know the relevant KPIs and how to work with them
- Excellent time management and organisation skills, comfortable in meeting tight deadlines
- Strong leadership abilities and track-record of hitting targets with limited resources/budget
- Previous experience working in a startup or dynamic high-growth company a plus
Benefits
- Employees can work remotely
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