Tomplay transforms the way musicians play, practice, and learn.
Digital Acquisition Specialist
Location
United States
Posted
1 day ago
Salary
€2K - €2.8K / month
Seniority
Senior
Job Description
Digital Acquisition Specialist
Tomplay
• Tomplay is seeking a highly skilled and performance-driven Digital Acquisition Specialist to drive user acquisition growth through SEA/Paid media, influencer marketing, SEO, ASO, and other relevant channels. • Your mission will be to leverage these channels to develop and execute global acquisition campaigns which maximise ROAS, and drive Tomplay’s overall acquisition performance. • Develop, execute, and manage data-driven, conversion-focused paid advertising campaigns across platforms. • Produce, edit, and deliver high-quality ad creatives (videos, images and other formats). • Leverage cost-efficient solutions such as creators, user-generated content (UGC), and AI tools to generate high-performing, qualitative creatives for acquisition campaigns. • Manage the advertising budget effectively, leveraging data, measurement, and attribution insights to optimise spend. • Oversee the localisation of all ads into 10+ languages, ensuring cultural relevance and high-quality translations for international markets. • Identify, onboard, and manage influencers, content creators, and online educators to drive user acquisition and revenue growth. • Build long-term partnerships with key influencers, teachers, and communities. • Research keywords and topics to identify growth opportunities and craft SEO-optimized, audience-relevant content that drives organic acquisition.
Job Requirements
- Extensive experience in managing performance-driven ad campaigns across Meta, Apple Search Ads, and Google Ads with a proven track record in ROAS optimization and in running and optimising successful acquisition and remarketing campaigns.
- You play a music instrument and can read music notation - this is essential to understand musician’s needs, create relevant ad content and address users preferences effectively.
- Ability to produce and edit ad creatives and copies (texts, videos and images) independently, with strong attention to detail and brand consistency.
- Familiarity with creators/UGC and AI tools to produce high-quality, cost-efficient creatives is a strong plus.
- Experience in SEO, including keyword research, content strategy, and performance tracking.
- Proficiency in analytics tools such as Google Analytics, Google Search Console, Looker, Ahrefs or similar.
- Fluency in English is required; knowledge of additional languages is highly desirable.
- Excellent communication skills in English, both written and verbal.
Benefits
- Remote, full-time position with opportunities for professional growth within the company.
- A dynamic and collaborative environment in a fast-growing company where you’ll have a real impact from day one.
- The opportunity to help millions of musicians worldwide learn, practice, and perform music better every day.
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