Tomplay

• Tomplay is seeking a highly skilled and performance-driven Digital Acquisition Specialist to drive user acquisition growth through SEA/Paid media, influencer marketing, SEO, ASO, and other relevant channels. • Your mission will be to leverage these channels to develop and execute global acquisition campaigns which maximise ROAS, and drive Tomplay’s overall acquisition performance. • Develop, execute, and manage data-driven, conversion-focused paid advertising campaigns across platforms. • Produce, edit, and deliver high-quality ad creatives (videos, images and other formats). • Leverage cost-efficient solutions such as creators, user-generated content (UGC), and AI tools to generate high-performing, qualitative creatives for acquisition campaigns. • Manage the advertising budget effectively, leveraging data, measurement, and attribution insights to optimise spend. • Oversee the localisation of all ads into 10+ languages, ensuring cultural relevance and high-quality translations for international markets. • Identify, onboard, and manage influencers, content creators, and online educators to drive user acquisition and revenue growth. • Build long-term partnerships with key influencers, teachers, and communities. • Research keywords and topics to identify growth opportunities and craft SEO-optimized, audience-relevant content that drives organic acquisition.