This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description We need an Associate Brand Manager ("ABM") to work on the Pabst portfolio, who's equal parts creative thinker and execution minded. The ABM role is responsible for making sure our ideas make it from PowerPoint slides to store shelves in a way that stands out and drives purchase. This is a critical role to shape the future of Pabst and work collaboratively across all business functions. This role is based in Los Angeles, with flexibility for mobile work depending on business needs, retailer calendars, and key moments of execution. What You'll Do - Commercialization and Execution: - Drive commercialization for Pabst’s portfolio, including innovation, seasonal LTO’s, and retail programming. - Manage cross-functional workflows and ensure nothing gets stuck in the idea stage. - Develop selling tools, retailer decks, and activation plans that help sales win. - Innovation and Product: - Support innovation work with cross-functional teammates - from early stage concepts all the way to launch. - Track performance and learnings to inform future bets. - Manage artwork/packaging approval process, working with design, sales, legal, and operations to bring to life. - Shopper and Retail Programming: - Build programs in partnership with the team that sells more beer across retail and on-premise channels. - Develop POS toolkits, displays, and shopper messaging that stands out in a competitive beer landscape. - Become an expert on the brands at a regional level, understanding their nuances at a wholesaler, retailer, and consumer level to create effective marketing and retail programs. Qualifications - 2-5 years of experience in brand marketing, product marketing, shopper marketing, or project management. - BevAlc experience preferred, but not necessary. - Experience from the CPG world or somewhere less traditional. - Highly proficient in Microsoft Office Suite (Excel, PowerPoint, Outlook). - Experience with syndicated data and analytics software (Nielsen, VIP, or similar). - Comfortable operating in fast-moving, high-accountability environments. - Highly organized operator, with strong project management skills, but also care about the creative details. - Have and communicate your point of view, but also take feedback well. - Curiosity about what’s next - you think about the Pabst that exists tomorrow, as well as the one people know and love. Benefits - Flexibility: a remote work schedule, unlimited vacation time, 9 sick days, 10 holidays, 2 volunteer days. - Care: comprehensive health care plans, a 401(k) match contribution with immediate vesting, Paid Parental Leave, Short-term Disability, Long-Term Disability, Life Insurance, and much more (note all benefits are subject to plan rules and, if applicable, waiting periods). - Nourishment: for your soul with our casual, yet driven work environment, and for your brain with challenges and cross-functional collaboration. Salary The salary range for this role is $80,000 - $90,000 based on experience. Equal Employment Opportunity PBC takes pride in developing and promoting talent as an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, national origin, gender, age, religion, disability, veteran status, or any other category protected by law. By fostering a diverse business environment, PBC welcomes opportunities to learn from each other, our customers, and business partners.

• Develop and execute brand strategy and positioning for targeted markets and player segments • Plan and deliver integrated marketing campaigns (digital, content, email, affiliate support, partnerships) that drive acquisition, engagement and lifetime value • Maintain consistent brand voice, assets and guidelines across channels; oversee creative and copy to ensure on-brand execution • Analyze campaign and brand performance (KPIs: CAC, LTV, retention, engagement) and optimize using data-driven insights • Collaborate with product, UX, CRM, affiliates and compliance to align messaging and promotions with regulatory requirements • Manage relationships with creative agencies, freelancers and vendors; oversee production timelines and budgets • Monitor competitor activity, market trends and player behavior to identify opportunities and threats • Prepare regular performance reports and present recommendations to stakeholders

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description This position will play a critical role in driving enterprise-wide initiatives through a keen understanding of the business and drivers of the business, driving strategy development and go-to-market, integrated plans. They will also lead pricing and promotion strategies across WellBiz Brands in partnership with Finance, IT, and Brand Marketing. The Director of Brand Marketing will own the P&L for their brand, driving the overall customer, communication, and messaging strategy for their brand. - Developing and prioritizing an innovation roadmap. - Working collectively with cross-functional partners to deliver new products and services within their brand’s shop/salon. - Driving the performance of individual brands and implementing brand-building and traffic-driving strategies at the platform level. - Accountable for the Marketing performance of the brand. - Leverages data to iterate on brand strategy. - Prioritizes and plans innovation roadmap for the brand. - Operationalizes and executes the entire marketing strategy. - Works closely with marketing leadership and cross-functional leaders for strong go-to-market execution. - Ownership of multi-brand strategies, including Multi-Brand Gift Cards. - Promotional Integration across brands and marketing channels. - Plans and executes WBB's go-to-market enterprise strategies. Qualifications - Bachelor’s degree in marketing or business-related field. MBA Preferred. - 10 Years of leadership experience or strong relevant experience to job requirements. - Leading promotional and strategic planning in a B2C, CPG and/or Franchise environment. - Experience leading an innovation roadmap for a brand. - Demonstrated experience leveraging customer, competitive, and financial performance data. - Experience leading brand positioning and annual campaign planning efforts. - Franchise system experience preferred but not required; multi-unit also preferred; service-based industries. - Proven ability to create and execute plans that drive results. - Strong analytical skills to leverage data into actionable insights. - Strong understanding of both digital and traditional marketing strategies. - The ability to learn quickly and adapt to changing conditions with a positive attitude. Requirements - Compensation Range: $115,000.00 - $130,000.00. - Offers to select candidates will be made on a fair and equitable basis. - Salary ranges reflect Colorado disclosure requirements. - Compensation may vary by geographic location for candidates working outside Colorado. Benefits - Flexible time off and holiday schedule. - Medical, dental, vision, and life insurance. - Health Savings Account. - Flexible Spending Account. - 401K match. - Monthly allowance for spend at WellBiz Brands, Inc. owned brands. - Cell Phone reimbursement. - Free Employee Assistance Plan.

• Lead the end-to-end execution of Go-to-Market plans for new product launches. • Conduct deep-dive research to uncover the "why" behind consumer behaviour. • Partner with internal creative teams and external agencies to build digital campaigns. • Collaborate with the Media Team to design integrated media plans. • Lead the core social media strategy to drive awareness and engagement. • Direct and manage agency partners, ensuring they deliver high-quality work.