• Own Foundation Health’s LinkedIn strategy; grow followers, engagement, and thought leadership presence. • Manage updates and content on the Foundation Health website to reflect the latest messaging, product offerings, and press releases. • Create high-impact content including one-pagers, pitch decks, case studies, blog posts, and newsletters. • Build a library of customer-facing and sales enablement materials to support the commercial team. • Partner with sales on conference strategy, including booth design, collateral, lead capture, and follow-up campaigns. • Collaborate with external PR partners and internal stakeholders on press releases, award submissions, and media opportunities. • Partner with sales to design and execute targeted sales campaigns and outreach programs to fuel pipeline. • Support messaging and creative for outbound and account-based marketing efforts. • Track and report on marketing performance across channels (social, website, campaigns, events). • Provide insights to optimize spend and improve ROI. • Showcase customer success stories through testimonials and case studies. • Partner with recruiting to support employer branding efforts on LinkedIn and beyond.

• Synthesize complex data and insights into actionable recommendations that move the business forward across partnerships, pricing, operations, and growth opportunities • Identify ways to accelerate growth across market segments and our customer lifecycle • Prepare structured memos, presentations, and summaries to inform strategic investments, critical decisions, and executive meetings • Surface risks and opportunities early through proactive analysis • Analyze the full sales funnel: lead flow, pipeline health, conversion rates, deal velocity, and win/loss • Connect campaigns, events, ABM, and partnerships to downstream sales outcomes • Support ideal customer profile updates, sales targets, and revenue forecasting • Partner closely with sales leadership to understand a prospect’s unique needs and build compelling, executive-ready, data-driven narratives • Deliver customized ROI assessments for prospect opportunities, demonstrating the financial impact of partnering with Leap • Create templates, frameworks, and tools that scale the sales team's ability to deliver high-quality proposals efficiently

• Own Leap’s Member Growth and Activation Strategy • Define and own a comprehensive strategy that drives member utilization of Leap’s service • Identify and incorporate key levers impacting member growth, that includes member marketing and goes beyond • Ideate outreach tactics that effectively reach, educate, and activate eligible members • Ensure a cohesive and compelling member journey wherein all member touchpoints work to deliver a seamless experience • Own Execution and Optimization • Design and implement member-facing marketing campaigns that drive awareness and utilization of Leap’s service • Collaborate with other teams (e.g. Sales, Client Success, Clinical Ops) to deliver against cross-functional initiatives that advance member growth and activation goals • Once a solid baseline is in place, continue to drive gains by deploying new growth tactics grounded in data and member insights • Lean heavily on experimentation to test the impact of key hypotheses • Measure and Track Progress • Define and implement a strong data foundation - including key metrics, reporting, and dashboards - to track performance and progress • Establish a measurement framework to link key initiatives with metric impact • Develop a deep understanding for key member growth and activation metrics, and use this to drive continual member experience improvements • Champion the Member Experience • Represent and advocate for Leap’s members, internally and externally • Identify opportunities to elevate the member experience and make Leap’s service more supportive, intuitive, and valuable to members • Be crisp and clear in member communications, so that members understand the value of engaging with Leap’s solution and are drawn to do so.

• Channel strategy & execution — Test and scale paid and organic acquisition channels: paid social (Meta, TikTok, etc.), influencer partnerships, content marketing, SEO/ASO, referral programs, community growth, email outreach, and more • Creative & messaging — Develop compelling ad creative, landing pages, and messaging that resonates with influencers and creators — you understand what motivates them • Campaign management — Run, monitor, and optimize campaigns across channels with a focus on CAC efficiency and volume • Referral & viral loops — Design and launch referral programs and other viral mechanisms to turn existing users into an acquisition channel • App Store Optimization — Optimize our App Store presence to maximize organic discovery and conversion • Analytics & reporting — Track channel performance, build attribution models, and report on key acquisition metrics (CAC, install-to-signup rate, channel mix, etc.) • Cross-functional collaboration — Work with product and engineering to ensure smooth handoffs from acquisition to activation, and flag funnel issues that need product fixes