• Channel strategy & execution — Test and scale paid and organic acquisition channels: paid social (Meta, TikTok, etc.), influencer partnerships, content marketing, SEO/ASO, referral programs, community growth, email outreach, and more • Creative & messaging — Develop compelling ad creative, landing pages, and messaging that resonates with influencers and creators — you understand what motivates them • Campaign management — Run, monitor, and optimize campaigns across channels with a focus on CAC efficiency and volume • Referral & viral loops — Design and launch referral programs and other viral mechanisms to turn existing users into an acquisition channel • App Store Optimization — Optimize our App Store presence to maximize organic discovery and conversion • Analytics & reporting — Track channel performance, build attribution models, and report on key acquisition metrics (CAC, install-to-signup rate, channel mix, etc.) • Cross-functional collaboration — Work with product and engineering to ensure smooth handoffs from acquisition to activation, and flag funnel issues that need product fixes

• Develop and execute a plan to 10x our user base with clear milestones and accountability • Identify, test, and scale new user acquisition channels beyond organic and email (paid social, referrals, partnerships, content, community, influencer seeding, ASO, and anything else that works) • Partner with product and engineering to optimize the journey from download to first campaign participation • Build systems (notifications, lifecycle messaging, product loops) that keep users coming back and participating in campaigns • Ensure growth is balanced across both sides of the marketplace — more influencers AND more brand campaigns • Build a culture of rapid testing and learning with the infrastructure and cadence for continuous iteration • Define growth metrics, build dashboards, and use data to prioritize ruthlessly

• Build, optimize, and maintain app performance marketing campaigns on Paid Social and/or DSP channels • Drive efficient new user acquisition to one of our flagship apps • Present weekly performance trends and campaign optimization recommendations • Execute continuous creative testing to continuously improve campaign performance • Spearhead AI research to improve Growth tooling • Monitoring and updating project trackers for media buying projects and creative testing

• Own growth targets across acquisition channels • Build a plan to hit and maintain 4x+ ROAS targets where applicable • Manage blended CAC goals and budget allocation • Define ICP priorities (talking head creators, businesses using YouTube as a funnel, etc.) • Build reporting cadence and dashboards (CAC, ROAS, payback, cohort retention) • Identify, negotiate, and manage YouTube sponsorship deals • Create repeatable sponsorship playbooks and scripts • Build a pipeline of creators and placements that convert • Track conversion per creator and double down on winners • Build and scale an affiliate engine with creator-friendly onboarding • Define commission structures and tiers (profit-aware) • Recruit and support top affiliates with assets and tracking • Monitor cohort quality and retention by affiliate source • Recruit/manage UGC creators and build a repeatable creative pipeline • Run high-velocity creative testing (hooks, angles, formats) • Identify viral outliers and turn them into repeatable templates • Hire and manage specialists as needed (UGC ops, partnerships, paid, creative) • Build a lean, high-output growth org • Move fast, iterate, and ship