• Build, optimize, and maintain app performance marketing campaigns on Paid Social and/or DSP channels • Drive efficient new user acquisition to one of our flagship apps • Present weekly performance trends and campaign optimization recommendations • Execute continuous creative testing to continuously improve campaign performance • Spearhead AI research to improve Growth tooling • Monitoring and updating project trackers for media buying projects and creative testing

• Own growth targets across acquisition channels • Build a plan to hit and maintain 4x+ ROAS targets where applicable • Manage blended CAC goals and budget allocation • Define ICP priorities (talking head creators, businesses using YouTube as a funnel, etc.) • Build reporting cadence and dashboards (CAC, ROAS, payback, cohort retention) • Identify, negotiate, and manage YouTube sponsorship deals • Create repeatable sponsorship playbooks and scripts • Build a pipeline of creators and placements that convert • Track conversion per creator and double down on winners • Build and scale an affiliate engine with creator-friendly onboarding • Define commission structures and tiers (profit-aware) • Recruit and support top affiliates with assets and tracking • Monitor cohort quality and retention by affiliate source • Recruit/manage UGC creators and build a repeatable creative pipeline • Run high-velocity creative testing (hooks, angles, formats) • Identify viral outliers and turn them into repeatable templates • Hire and manage specialists as needed (UGC ops, partnerships, paid, creative) • Build a lean, high-output growth org • Move fast, iterate, and ship

• Lead the planning and execution of all De Novo (new clinic), Acquisition, and Conversion development projects from concept through opening • Partner with Real Estate, Construction, and Operations teams to evaluate new market opportunities and ensure alignment with brand growth strategy • Partner on all aspects of new clinic opening from site identification, construction, and pre-opening readiness including systems integration • Establish and manage timelines, proactively addressing delays, cost overruns, or risk factors • Partner with cross-functional teams (operations, clinical, IT, HR, marketing) to ensure each clinic opens fully staffed, compliant, and brand-ready • Track and report key performance metrics for clinic openings, ensuring consistent post-launch performance reviews and improvement cycles • Serve as the primary point of contact for franchisees and internal partners throughout the opening process, and through year two of operations • Provide ongoing performance coaching focused on patient volume, staffing, throughput efficiency, and profitability • Conduct performance reviews with franchisees to benchmark success and build tailored improvement action plans • Offer coaching and consultation to franchisees on early operational ramp-up • Maintain alignment with all brand standards, state regulations, and clinical compliance requirements during pre-opening phases • Develop best practices for process improvement, vendor management, and project efficiency

• You'll own the complete growth marketing function from strategy through execution, with a strong emphasis on content creation and customer storytelling. This means you'll be working across content, paid media, social, email, events, and ABM to drive results. A week in the life might include: • Writing and publishing content, case studies, and customer success stories • Creating segmented customer newsletters that deliver value and showcase wins from our community • Partnering with Customer Success to surface and promote customer stories, testimonials, and faces from our customer base • Scheduling social content that highlights customer voices, product updates, and thought leadership • Collaborating with cross-functional partners to create webinar decks and schedule dry runs • Working with our partners to analyze campaign performance data and adjusting paid media budgets across channels • Contributing to the planning and execution of our annual customer conference, from pre-event marketing to on-site activation to post-event follow-up • Meeting with sales to discuss pipeline metrics and conversion rates • Writing landing page copy for an upcoming product launch • Creating monthly performance reports and presenting insights to leadership • Jumping into Canva to create banners, social graphics, and customer spotlight assets