• Define and execute global go-to-market strategies for Striim's platform, solutions, and AI-driven innovations across Application & Data Modernization, Event Stream Processing, and Enterprise AI use cases. • Develop customer segmentation, positioning, messaging, and value frameworks aligned to key technical and business decision-makers, including CIOs, CDOs, Enterprise Architects, Database Administrators, and Data Engineers. • Partner with Product, Sales, and Alliances teams to align product roadmap priorities with market opportunities, customer demand, and revenue objectives. • Drive product launches from strategy through execution, including platform releases, AI capabilities, and solution enhancements, while establishing success metrics tied to pipeline generation, adoption, and ARR impact. • Translate complex technical capabilities—including CDC, real-time streaming, data integration, AI agents, and observability—into clear, differentiated business value propositions. • Create and maintain messaging frameworks that communicate measurable outcomes such as accelerated cloud modernization, reduced total cost of ownership, improved AI readiness, faster time-to-value, and reduced operational risk. • Develop and maintain high-impact sales enablement assets, including battlecards, competitive positioning, pitch decks, demo narratives, ROI tools, customer presentations, and executive messaging. • Partner directly with Sales, Solutions Engineering, and Alliances teams on strategic enterprise opportunities to improve deal velocity, competitive differentiation, and win rates. • Monitor industry trends, competitive developments, emerging technologies, and regulatory changes across financial services, healthcare, retail, manufacturing, telecommunications, and other enterprise markets. • Conduct competitive analysis against Oracle GoldenGate, Confluent, Fivetran, custom Kafka architectures, and emerging real-time AI and data platform providers. • Deliver actionable market intelligence and customer insights that influence product strategy, roadmap decisions, and go-to-market execution. • Represent Striim through analyst briefings, webinars, conferences, customer advisory boards, cloud partner events, and thought leadership initiatives. • Serve as the voice of the customer and market within the organization, helping guide future product innovation and strategic investment decisions. • Collaborate with executive leadership and technical subject matter experts to develop thought leadership content that advances Striim's market position and category leadership. • Leverage modern AI-enabled workflows and tools to accelerate content development, competitive analysis, enablement creation, and go-to-market execution while maintaining high standards of quality and accuracy.

• Support Striim's technical narrative across Application & Data Modernization, Event Stream Processing, and Enterprise AI use cases, translating complex platform capabilities into compelling technical positioning and market differentiation. • Develop and maintain reference architectures, deployment patterns, architecture diagrams, and technical solution narratives for enterprise modernization initiatives, real-time streaming applications, cloud migrations, and AI-driven data platforms. • Create highly technical practitioner-focused content, including blogs, whitepapers, benchmark studies, tutorials, demos, GitHub samples, reference implementations, and conference presentations. • Lead the technical component of product launches, ensuring the successful delivery of architecture briefs, demo environments, technical enablement materials, hands-on labs, and adoption-focused launch assets. • Partner closely with Product Management, Engineering, Sales Engineering, and Alliances teams to translate product innovation into field-ready technical assets and customer-facing proof points. • Support Striim's technical competitive intelligence program, delivering architecture comparisons, migration strategies, benchmarking analysis, and competitive win/loss insights. • Enable Sales Engineering teams through technical training, demo development, proof-of-concept frameworks, evaluation methodologies, and architecture review support for strategic enterprise opportunities. • Support high-value enterprise pursuits by engaging directly with customers, prospects, partners, and technical decision-makers throughout evaluation, architecture review, and proof-of-concept phases. • Represent Striim within analyst briefings, industry conferences, technical communities, customer advisory boards, webinars, and developer-focused events. • Act as a trusted advisor to Product and Engineering leadership by bringing field insights, customer feedback, competitive intelligence, and practitioner perspectives into roadmap planning. • Leverage AI-enabled tools and workflows to accelerate technical content creation, research, enablement, and market engagement while maintaining exceptional technical accuracy and credibility.

Role Description This Sr. Director role leads both Product Marketing and Experience Marketing at a pivotal moment for Thumbtack. Demand is growing ahead of plan, the product roadmap is ambitious, and the company is investing seriously in the marketing capability that will turn transactional usage into lasting relationships. You will own strategy and execution across PMM and Experience Marketing, manage a team of experienced marketers, and work closely with Product, Commercial, and Growth leadership to keep these functions tied to the outcomes that drive the business forward. - Serve as the voice of the homeowner and the professional inside Thumbtack — building a continuous, rigorous understanding of what both audiences need, how they make decisions, and where the product earns or loses their trust, and bringing that perspective into product planning before decisions are made. - Partner with product and senior leadership to shape product vision and strategy, contributing customer insight, market perspective, and positioning upstream of the roadmap rather than downstream of engineering. - Lead Product Marketing to define positioning and product narrative ahead of the roadmap — for both homeowners and professionals — ensuring messaging holds coherence across a two-sided marketplace from company narrative through in-product copy. - Set the strategic direction for Experience Marketing, connecting Lifecycle, Landing Page optimization and Content Marketing so behavioral signals and content performance inform each other and align with the broader growth strategy. - Partner directly with the CPO, CCO, and Growth leadership on roadmap priorities, go-to-market strategy, and commercial alignment. - Represent your team's strategy and results clearly to senior leadership and serve as a credible voice for PMM and Experience Marketing in cross-functional conversations. - Develop your team, create clear accountability, and foster an environment where strong marketers do their best work. Qualifications - 10+ years of experience in product marketing, lifecycle marketing, or both, including significant experience leading high-performing teams at the Senior Director level (or equivalent) within a high-growth company. - A track record of working closely with product teams, not just downstream of them; you have built positioning and messaging frameworks that hold across multiple audiences and a complex product portfolio. - Demonstrated ability to build positioning and messaging frameworks that hold across multiple audiences and a complex product portfolio. Preferred experience in a two-sided marketplace, where the same product must earn trust with consumers and business users who care about very different things. - A clear point of view on how segmentation, personalization, and behavioral data should shape how a company communicates with its users over time. - Strong cross-functional instincts—you earn trust with product, engineering, and commercial teams by being specific, rigorous, and useful. - A commitment to developing your team and building clear accountability structures that help strong people do their best work. Requirements - Expected salary ranges for candidates living in San Francisco / Bay Area, San Jose, New York City, or Seattle metros: $270,300 - $349,800. - Expected salary ranges for candidates living in Austin, TX or Washington DC metros or in California, Massachusetts, New Jersey, or Washington states: $243,100 - $314,600. - Expected salary ranges for candidates living in all other US locations: $229,500 - $297,000. - Actual offered salaries will vary and will be based on various factors, such as calibrated job level, qualifications, skills, competencies, and proficiency for the role. Benefits - Thumbtack embraces diversity and is proud to be an equal opportunity workplace. - We do not discriminate on the basis of sex, race, color, age, pregnancy, sexual orientation, gender identity or expression, religion, national origin, ancestry, citizenship, marital status, military or veteran status, genetic information, disability status, or any other characteristic protected by law. - We will consider for employment qualified applicants with arrest and conviction records, consistent with applicable law. - Thumbtack is committed to working with and providing reasonable accommodation to individuals with disabilities.

• Develop the retail energy vertical by identifying, prioritizing, and engaging retail electricity providers, retail natural gas providers, community choice aggregators, energy retailers, energy marketplaces, and energy technology platforms • Own the entire sales cycles from prospecting through close, including discovery, business case development, solution positioning, and commercial negotiations • Help define SentiLink’s retail energy go-to-market strategy, messaging, and use cases • Build trusted relationships with fraud, risk, customer operations, revenue protection, credit, compliance, customer experience, and digital transformation leaders • Navigate complex organizations and align stakeholders across operational, technical, and executive teams • Partner cross-functionally with Product, Marketing, Partnerships, and Customer Success to drive successful customer outcomes • Stay current on evolving fraud trends, customer acquisition challenges, regulatory developments, and identity-related risks impacting energy providers